A fully French, fashion-forward label that delivers serious style, American Retro apparel adds French flair to American denim designs. Founded in Paris by Laure, David and Gregory Pariente in 2002, the collections feature intricate embroidery, crochet knits, retro-inspired prints and specialty cashmere styles. Their father, Gérard Pariente, founded of the iconic French brand Naf Naf, giving his sons a strong background in fashion design. From embellished American Retro tops and tees to sweetly printed cotton or silk skirts and dresses, this mid-priced brand brings you the best fabrics in slightly urban or thoroughly bohemian styles.
The company's recent notoriety came from Elle Magazine's February 2005 issue, which proclaims the founders of the brand as “prodigy children of fashion.” As part of the designer departments in major upscale retailers like Le Bon Marché and Harrods, many customers are startled to find their products well within reach of their budgets, as the brand strives to remain both creative and accessible. Both the men's and women's collections radiate energy and youth with short to mid-length American Retro dresses, and men's t-shirts and long-sleeved flannel shirts in deeply saturated colors. More than a collection that complements jeans, the brand has evolved into much more, offering formal suits, a bit of Tokyo pop couture, and an eclectic, encompassing sense of design.