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About Barbie

An international symbol of children's entertainment for decades, the Barbie brand continues to represent a world of fantasy, magic, and enjoyment for kids (and adults!) all over the world. Comprising an integral part of the toy industry for years, the brand has been churning out its signature dolls in over 150 countries, with 3 dolls sold every second!

Now, Barbie is not only an immensely popular children's toy, but a genuine modern empire. Recently celebrating its 50th anniversary, the beloved brand is host to numerous spectacular A-list events. Supermodel Heidi Klum even agreed to have her very own Barbie replica produced, complete with fashion-forward outfits and a real-life engagement ring. The trendy doll has also teamed up with fantastic footwear designer Christian Louboutin to launch a joint series of international collectible dolls that embody the essence of class and panache. What's even more, Barbie is a sensation on YouTube, Facebook, and other social networking media sites. She's everywhere, and everyone's talking about her! In addition, the brand manufactures countless, intricate accessories for its famous plastic figure, including Barbie convertible, clothes, houses, Barbie Bedding, Barbie Rugs and other endless girlie extras.

Like the catchy slogan created by Barbie manufacturer Mattel aptly states, “it's Barbie's world. We just play in it.” And it's obvious that people will be playing in her world for decades to come

Barbie Best Sellers

Barbie Volkswagen Beetle & Doll Set by Mattel
Barbie Volkswagen Beetle & Doll Set by Mattel
$59.99
Cashback$1.20
Cashback
Kohl's

Barbie Volkswagen Beetle & Doll Set by Mattel
$59.99
Cashback$1.20
Cashback
Barbie toys add speedy style to playtime. The detailed interior of this Barbie Volkswagen Beetle is sure to make it an everyday favorite. Shop our full line of Barbie toys for other must-haves. In pink/multi.
Kohl's
Barbie Heart & Flower Sneaker Faux Leather Sneakers Shoes
$33.00Sale $15.99 - $20.99
Cashbackup to $0.64
Cashback
Shoe Metro
Anna Women's 'Barbie' Rhinestone C...
Anna Women's 'Barbie' Rhinestone Cork Wedge Sandals
$33.99
Cashback$0.68
Cashback
Overstock.com

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