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Benefit
Benefit

About Benefit

As one of the fastest growing cosmetics companies in the U.S., Benefit was created in 1976 by twin sisters Jane and Jean Ford, who felt early on that a bit of whimsy and fun would bring new perspective to the business of beauty. Calling itself the "friskiest" brand of luxury cosmetics, benetint was one of their first concoctions, developed in 1977 for an exotic dancer who wanted to tantalize and highlight her more "interesting" features. Benetint, among other Benefit lipsticks as well as cheek stains and Benefit blushes, remains one of their most popular products.

Winning numerous awards for specialty products like Benefit eyeliners, bronzers, Benefit eye creams, Benefit lip liners, and most recently the Crescent Row collection of Benefit eau de toilettes, this company continues to dazzle reviewers and customers with creative, quick answers to every woman's beauty frustrations. Jean's daughters Maggie and Annie joined the team in 2008 as Makeup Trend Artists, adding further experience and skill in a hands-on capacity with customers and clients around the world. Maintaining a direct and personal relationship with their customers gives Benefit the edge in developing new products and creating smart solutions with a cleverly quirky sense of humor.

Benefit Best Sellers

Benefit Cosmetics Benefit Roller Lash Mascara
Benefit Cosmetics Benefit Roller Lash Mascara
$24.00
$0.48
Cashback
Macy's

Benefit Cosmetics Benefit Roller Lash Mascara
$24.00
$0.48
Cashback
Benefit Cosmetics Roller Lash super-curling & lifting mascara.
Macy's
Ultra Shines Lip Shine - Foxy Lady FOR WOMEN by Benefit - 5ml/0.17oz
$20.00Sale $18.99
$0.95
Cashback
Perfume Emporium
Benefit Cosmetics Erase Paste Brightening Conceal...
Benefit Cosmetics Erase Paste Brightening Concealer - Fair
$26.00
$0.52
Cashback
HSN.com
Ultra Shines Lip Shine - Nudie-Tude FOR WOMEN by Benefit - 5ml/0.17oz
$19.00Sale $18.99
$0.95
Cashback
Perfume Emporium
Ultra Plush Lip Gloss - Hoola FOR WOMEN by Benefit - 15ml/0.5oz
$18.00Sale $17.99
$0.90
Cashback
Perfume Emporium
Ultra Plush Lip Gloss - Dallas FOR WOMEN by Benefit - 15ml/0.5oz
$18.00Sale $17.99
$0.90
Cashback
Perfume Emporium
Ultra Shines Lip Shine - # Wild Child FOR WOMEN by Benefit - 5ml/0.17oz
$20.00Sale $18.99
$0.95
Cashback
Perfume Emporium
Ultra Shines Lip Shine - Who Are You Wearing? FOR WOMEN by Benefit - 5ml/0.17oz
$20.00Sale $18.99
$0.95
Cashback
Perfume Emporium
Ultra Shines Lip Shine - Nookie Nookie FOR WOMEN by Benefit - 5ml/0.17oz
$19.00Sale $18.99
$0.95
Cashback
Perfume Emporium
Ultra Plush Lip Gloss - Bella Bamba FOR WOMEN by Benefit - 15ml/0.5oz
$18.00Sale $17.99
$0.90
Cashback
Perfume Emporium