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About CoverGirl

CoverGirl was created in 1950 from the Noxzema Chemical Company who created one of the first creams to help exzema and sun burn in the early 1900's. As cosmetics became more and more popular, they created CoverGirl to meet the demand. They advertised their cosmetics line by hiring fashion models wearing their cosmetics and placing their pictures on the front covers of ladies' magazines like Vogue and Harper's Bazaar. From then on, CoverGirl became a household name.

Covergirls like Jennifer O'Neill, Cybill Shepherd and Christie Brinkley crossed the covers of magazines everywhere and for decades, bringing that girl-next-door look. Recently, the Easy, Breezy, Beautiful Cover Girl marketing campaign launched and helped make CoverGirl more and more popular across the globe.

In 1992, Lana Ogilvie became the first black woman CoverGirl to have an exclusive contract with a cosmetics company. It made other Caucasian-focused cosmetic brands to open up and provide products to different cultures and ethnicities.

Today we see Drew Barrymore, Ellen DeGeneres and Queen Latifah and many more endorsing CoverGirl lipsticks, CoverGirl mascaras, CoverGirl blushes and CoverGirl bronzers in magazines, billboards and ads everywhere. Other products like CoverGirl pedicure gift sets and CoverGirl top coats are also sold in drugstores and supermarkets everywhere.

The popular TV show, “America's Next Top Model” is sponsored by CoverGirl and puts their winners as CoverGirl models in Seventeen magazine and ads as well as television commercials where wider audiences can be captured.

The household name has brought CoverGirl notoriety and popularity among consumers world wide.

CoverGirl Best Sellers

CoverGirl Outlast Stay Fabulous 3-in-1 Foundation...
CoverGirl Outlast Stay Fabulous 3-in-1 Foundation - Creamy Natural 820
$10.99
$0.22
Cashback
Kmart

CoverGirl Outlast Stay Fabulous 3-in-1 Foundation - Creamy Natural 820
$10.99
$0.22
Cashback
The 3-in-1 Longwear that Keeps You all Day Flawless - Buff Beige Longwear designed to stay fabulous all day because it has concealer and primer built in. Blend using fingertips or a makeup sponge. Ensulizole (3%), Water, Cyclopentasiloxane,...
Kmart
CoverGirl Brow & Eye Makers Brow Shaper and Eyeliner Soft Blonde 520 0.06 oz (1.7 g) - CoverGirl
$3.99 - $4.26
up to $0.17
Cashback
2 Stores
CoverGirl Cheekers Blush True Plum 185 0.12 oz (3 g) Golden Pink
$4.29 - $4.91
up to $0.20
Cashback
2 Stores
CoverGirl Bombshell Intensity Liner Pitch Black Passion 800 .02 fl oz
$7.49
up to $0.15
Cashback
Kmart
CoverGirl Queen Collection All Day Flawless Liqui...
CoverGirl Queen Collection All Day Flawless Liquid Foundation SPF 20
$10.99
$0.22
Cashback
Kmart

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