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About CoverGirl

CoverGirl was created in 1950 from the Noxzema Chemical Company who created one of the first creams to help exzema and sun burn in the early 1900's. As cosmetics became more and more popular, they created CoverGirl to meet the demand. They advertised their cosmetics line by hiring fashion models wearing their cosmetics and placing their pictures on the front covers of ladies' magazines like Vogue and Harper's Bazaar. From then on, CoverGirl became a household name.

Covergirls like Jennifer O'Neill, Cybill Shepherd and Christie Brinkley crossed the covers of magazines everywhere and for decades, bringing that girl-next-door look. Recently, the Easy, Breezy, Beautiful Cover Girl marketing campaign launched and helped make CoverGirl more and more popular across the globe.

In 1992, Lana Ogilvie became the first black woman CoverGirl to have an exclusive contract with a cosmetics company. It made other Caucasian-focused cosmetic brands to open up and provide products to different cultures and ethnicities.

Today we see Drew Barrymore, Ellen DeGeneres and Queen Latifah and many more endorsing CoverGirl lipsticks, CoverGirl mascaras, CoverGirl blushes and CoverGirl bronzers in magazines, billboards and ads everywhere. Other products like CoverGirl pedicure gift sets and CoverGirl top coats are also sold in drugstores and supermarkets everywhere.

The popular TV show, “America's Next Top Model” is sponsored by CoverGirl and puts their winners as CoverGirl models in Seventeen magazine and ads as well as television commercials where wider audiences can be captured.

The household name has brought CoverGirl notoriety and popularity among consumers world wide.

CoverGirl Best Sellers

CoverGirl Outlast Double Lip Shine, Antique Rose ...
CoverGirl Outlast Double Lip Shine Antique Rose 220 .1 fl oz
$10.30Sale $6.49
$0.26
Cashback
Drugstore.com

CoverGirl Outlast Double Lip Shine Antique Rose 220 .1 fl oz
$10.30Sale $6.49
$0.26
Cashback
Meet the dynamic duo of shine! One side delivers opalescent color with serious staying power, the other lays on a liquid gloss, for shimmering color that lasts up to 10 hours. 2 steps to long-wearing, shimmering shine Color lasts up to 10 hours ...
Drugstore.com
CoverGirl CG Smoothers Concealer, Neutralizer 730...
CoverGirl CG Smoothers Concealer Neutralizer 730 0.14 oz (4 g) - CoverGirl
$6.99
$0.14
Cashback
Kmart
CoverGirl Exact Eyelights Mascara Eye Brightening Black Sapphire 710 0.24 fl oz (7.2 ml)
$6.52 - $8.59
up to $0.34
Cashback
3 Stores
CoverGirl Exact Eyelights Mascara Eye Brightening Black Sapphire 710 0.24 fl oz (7.2 ml) - CoverGirl
$6.52 - $8.59
up to $0.34
Cashback
3 Stores
CoverGirl Queen Collection Lipcolor Lipstick, Ver...
CoverGirl Queen Collection Lipcolor Lipstick Very Elderberry Q420 .12 oz
$7.00
$0.28
Cashback
Drugstore.com