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Diesel
Diesel

About Diesel

Renzo Rosso started a denim company in Italy with the idea that Diesel would become a leader in the denim world by offering unique pieces that sit outside of the industry standard. He hired creative people who thought the same way and he gave them the creative freedom to make the brand by always keeping the independent and unique customer in mind.

Rosso started out studying fashion at age 15 and by 20 had started to design for a textile company. The owner of that company, Adriano Goldschmied, and Rosso created a new company in 1978 called the Genius Group which included Diesel as one of their brands. The name Diesel was given to symbolize the oil crisis in the 1970s and soon became an international hit.

Guided by creative director, Wilbert Das, designers were able to create looks based on their personal taste and therefore spear-headed the direction of the brand. Das put a lot of trust in the personal styles of Diesel employees who have made it a success to this day. In 1979, the first mens wear collection came out and by 1981, Diesel was being sent to other countries. In 1984, Diesel Kids started and helped widen the market. By the following year, Rosso was able to buy out Goldschmied and other partners to become the sole owner of Genius Group. By 1991, Diesel created a US brand and from that success started to invest more money in advertising. That was the birth of the unique and humorous politically themed ads we see today. Rosso runs Diesel as a lifestyle brand not solely a clothing brand. Diesel has diversified into lines such as Diesel jeans, Diesel male, Diesel female, Diesel leather, Diesel Kids and 55 DSL, a line for skate and snowboarders. Their line called Space Parts is a line of underwear and accessores including Diesel briefs, Diesel camis and Diesel boxers. They also own the Diesel sunglasses line and Diesel sandals, Diesel pumps, Diesel boots and Diesel sneakers. Beyond Diesel jeans, Diesel has and is producing Diesel colognes, Diesel jackets, Diesel bikinis, Diesel handbags and totes, Diesel casual dresses and more. Diesel is an innovative company in design and production methods, always creating new ways of making fabric and changing the fabric.

Diesel Best Sellers

Diesel Black Gold Indigo Destroyed Biker Jeans
Diesel Black Gold Indigo Destroyed Biker Jeans
$595.00
$23.80
Cashback
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Diesel Black Gold Indigo Destroyed Biker Jeans
$595.00
$23.80
Cashback
Slim-fit jeans in indigo. Overdye in brown. Fading, distressing, and whiskering throughout. Four-pocket styling. Biker-style panelling throughout. Leather logo patch in black at back waistband. Zip-fly. Tonal stitching.
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Diesel Indigo Narrot Jogg Jeans
Diesel Indigo Narrot Jogg Jeans
$350.00
$14.00
Cashback
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Diesel Blue Krooley Jogg Jeans
Diesel Blue Krooley Jogg Jeans
$350.00
$14.00
Cashback
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Diesel Black Slim Sleenker Jeans
Diesel Black Slim Sleenker Jeans
$170.00
$6.80
Cashback
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Diesel Black Gold Black Cotton Cargo Pants
Diesel Black Gold Black Cotton Cargo Pants
$350.00
$14.00
Cashback
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J-Fighters Mixed Media Hooded Jacket, Black
J-Fighters Mixed Media Hooded Jacket, Black
$498.00
$19.92
Cashback
Neiman Marcus
Diesel Men's DZ4373 'Overflow' Chronograph Green Leather Watch
$159.99Sale $136.89 - $169.99
up to $8.25
Cashback
3 Stores
Buster 607A Denim Jeans, Navy
Buster 607A Denim Jeans, Navy
$168.00
$6.72
Cashback
Neiman Marcus
Diesel Blue Carrot Chino Jeans
Diesel Blue Carrot Chino Jeans
$250.00
$10.00
Cashback
Ssense.com
Diesel Black Gold Navy Leather Biker Jacket
Diesel Black Gold Navy Leather Biker Jacket
$1,695.00
$67.80
Cashback
Ssense.com