Gifts Dad REALLY Wants for Father’s Day...Shop Now

Diesel
Diesel

About Diesel

Renzo Rosso started a denim company in Italy with the idea that Diesel would become a leader in the denim world by offering unique pieces that sit outside of the industry standard. He hired creative people who thought the same way and he gave them the creative freedom to make the brand by always keeping the independent and unique customer in mind.

Rosso started out studying fashion at age 15 and by 20 had started to design for a textile company. The owner of that company, Adriano Goldschmied, and Rosso created a new company in 1978 called the Genius Group which included Diesel as one of their brands. The name Diesel was given to symbolize the oil crisis in the 1970s and soon became an international hit.

Guided by creative director, Wilbert Das, designers were able to create looks based on their personal taste and therefore spear-headed the direction of the brand. Das put a lot of trust in the personal styles of Diesel employees who have made it a success to this day. In 1979, the first mens wear collection came out and by 1981, Diesel was being sent to other countries. In 1984, Diesel Kids started and helped widen the market. By the following year, Rosso was able to buy out Goldschmied and other partners to become the sole owner of Genius Group. By 1991, Diesel created a US brand and from that success started to invest more money in advertising. That was the birth of the unique and humorous politically themed ads we see today. Rosso runs Diesel as a lifestyle brand not solely a clothing brand. Diesel has diversified into lines such as Diesel jeans, Diesel male, Diesel female, Diesel leather, Diesel Kids and 55 DSL, a line for skate and snowboarders. Their line called Space Parts is a line of underwear and accessores including Diesel briefs, Diesel camis and Diesel boxers. They also own the Diesel sunglasses line and Diesel sandals, Diesel pumps, Diesel boots and Diesel sneakers. Beyond Diesel jeans, Diesel has and is producing Diesel colognes, Diesel jackets, Diesel bikinis, Diesel handbags and totes, Diesel casual dresses and more. Diesel is an innovative company in design and production methods, always creating new ways of making fabric and changing the fabric.

Diesel Best Sellers

Diesel - Oversize watch - DZ 1273 - Analog
$129.99Sale $112.87 - $150.00
up to $6.77
Cashback
3 Stores

Diesel - Oversize watch - DZ 1273 - Analog
$129.99Sale $112.87 - $150.00
up to $6.77
Cashback
This bold style features a square stainless steel case with extended tabs at 12 and 6 o'clock. The iconic Diesel logo is etched into the case beneath the 6 hr. marker. The tabs are mated to a distressed brown leather strap - Stainless steel Case 55...
3 Stores
Women's DIESEL 'Flare' Chronograph Bracelet Watch 40mm Gold One Size
$196.99Sale $179.11 - $240.00
up to $10.75
Cashback
3 Stores
Men's DIESEL 'Overflow' Chronograph Bracelet Watch 46mm x 49mm - Gold Tone
$169.69 - $225.00
up to $10.18
Cashback
4 Stores
Diesel Watches Mega Chief Dark Brown/Silver/Blue Dial - Diesel Watches Watches
$220.00
up to $8.80
Cashback
3 Stores
DIESEL 'Mr. Daddy 2.0' Chronograph Bracelet Watch 57mm Black One Size
$375.00
up to $11.25
Cashback
2 Stores
Diesel Mega Chief (Black 3) Chronograph Watches
$240.00
up to $7.20
Cashback
2 Stores
Men's DIESEL 'Mr. Daddy 2.0' Chronograph Leather Strap Watch 57mm - Tan
$350.00
up to $10.50
Cashback
2 Stores
Diesel Watches Mega Chief Light Brown/Gunmetal - Diesel Watches Watches
$225.00
up to $6.75
Cashback
Nordstrom
DIESEL 'Double Down' Round Leather Strap Watch 46mm Black/ Silver/ Blue One Size
$108.09 - $140.00
up to $6.49
Cashback
2 Stores
Diesel Solar Sneakers in White/Blue Night
$107.25
$4.80
Cashback
Designer Studio Store

Thanks for signing up for email deals!

We'll send the emails to:

Here at SHOP.COM, we take your privacy very seriously. Please take the time to review our privacy policy.

Happy shopping!

Close