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Diesel
Diesel

About Diesel

Renzo Rosso started a denim company in Italy with the idea that Diesel would become a leader in the denim world by offering unique pieces that sit outside of the industry standard. He hired creative people who thought the same way and he gave them the creative freedom to make the brand by always keeping the independent and unique customer in mind.

Rosso started out studying fashion at age 15 and by 20 had started to design for a textile company. The owner of that company, Adriano Goldschmied, and Rosso created a new company in 1978 called the Genius Group which included Diesel as one of their brands. The name Diesel was given to symbolize the oil crisis in the 1970s and soon became an international hit.

Guided by creative director, Wilbert Das, designers were able to create looks based on their personal taste and therefore spear-headed the direction of the brand. Das put a lot of trust in the personal styles of Diesel employees who have made it a success to this day. In 1979, the first mens wear collection came out and by 1981, Diesel was being sent to other countries. In 1984, Diesel Kids started and helped widen the market. By the following year, Rosso was able to buy out Goldschmied and other partners to become the sole owner of Genius Group. By 1991, Diesel created a US brand and from that success started to invest more money in advertising. That was the birth of the unique and humorous politically themed ads we see today. Rosso runs Diesel as a lifestyle brand not solely a clothing brand. Diesel has diversified into lines such as Diesel jeans, Diesel male, Diesel female, Diesel leather, Diesel Kids and 55 DSL, a line for skate and snowboarders. Their line called Space Parts is a line of underwear and accessores including Diesel briefs, Diesel camis and Diesel boxers. They also own the Diesel sunglasses line and Diesel sandals, Diesel pumps, Diesel boots and Diesel sneakers. Beyond Diesel jeans, Diesel has and is producing Diesel colognes, Diesel jackets, Diesel bikinis, Diesel handbags and totes, Diesel casual dresses and more. Diesel is an innovative company in design and production methods, always creating new ways of making fabric and changing the fabric.

Diesel Best Sellers

Diesel Watch Tan Leather Strap 54x46mm DZ1513
$104.35 - $140.00
up to $6.26
Cashback
3 Stores

Diesel Watch Tan Leather Strap 54x46mm DZ1513
$104.35 - $140.00
up to $6.26
Cashback
Diesel Watch, Tan Leather Strap 54x46mm DZ1513 Jewelry & Watches WATCHES - All Watches
3 Stores
Diesel Watches Mega Chief Brown/ Silver - Diesel Watches Watches
$143.40 - $220.00
up to $8.60
Cashback
4 Stores
Diesel Watches Advanced - Brown
$112.87 - $150.00
up to $6.77
Cashback
3 Stores
DZ7221 SBA Silver Watch by Diesel for Men - 1 Pc Watch
$325.00Sale $260.99 - $285.99
up to $14.30
Cashback
Perfume Worldwide
Diesel Watches Not So Basic Basics - Brown
$118.55 - $160.00
up to $7.11
Cashback
4 Stores
Diesel Watches Mega Chief Dark Brown/Silver/Blue Dial - Diesel Watches Watches
$144.82 - $220.00
up to $8.69
Cashback
5 Stores
Diesel Watches Mega Chief Gunmetal - Diesel Watches Watches
$180.44 - $260.00
up to $10.83
Cashback
4 Stores
Diesel Watches Mega Chief Light Brown/Gunmetal - Diesel Watches Watches
$166.12 - $225.00
up to $9.97
Cashback
2 Stores
DIESEL 'Harold Solar' Sneaker (Men) White/ Navy 12 M
DIESEL 'Harold Solar' Sneaker (Men) White/ Navy 12 M
$110.00
$3.30
Cashback
Nordstrom
Diesel Watch Black Silicone Strap 46mm DZ1446
$119.97 - $160.00
up to $7.20
Cashback
4 Stores

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