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Diesel
Diesel

About Diesel

Renzo Rosso started a denim company in Italy with the idea that Diesel would become a leader in the denim world by offering unique pieces that sit outside of the industry standard. He hired creative people who thought the same way and he gave them the creative freedom to make the brand by always keeping the independent and unique customer in mind.

Rosso started out studying fashion at age 15 and by 20 had started to design for a textile company. The owner of that company, Adriano Goldschmied, and Rosso created a new company in 1978 called the Genius Group which included Diesel as one of their brands. The name Diesel was given to symbolize the oil crisis in the 1970s and soon became an international hit.

Guided by creative director, Wilbert Das, designers were able to create looks based on their personal taste and therefore spear-headed the direction of the brand. Das put a lot of trust in the personal styles of Diesel employees who have made it a success to this day. In 1979, the first mens wear collection came out and by 1981, Diesel was being sent to other countries. In 1984, Diesel Kids started and helped widen the market. By the following year, Rosso was able to buy out Goldschmied and other partners to become the sole owner of Genius Group. By 1991, Diesel created a US brand and from that success started to invest more money in advertising. That was the birth of the unique and humorous politically themed ads we see today. Rosso runs Diesel as a lifestyle brand not solely a clothing brand. Diesel has diversified into lines such as Diesel jeans, Diesel male, Diesel female, Diesel leather, Diesel Kids and 55 DSL, a line for skate and snowboarders. Their line called Space Parts is a line of underwear and accessores including Diesel briefs, Diesel camis and Diesel boxers. They also own the Diesel sunglasses line and Diesel sandals, Diesel pumps, Diesel boots and Diesel sneakers. Beyond Diesel jeans, Diesel has and is producing Diesel colognes, Diesel jackets, Diesel bikinis, Diesel handbags and totes, Diesel casual dresses and more. Diesel is an innovative company in design and production methods, always creating new ways of making fabric and changing the fabric.

Diesel Best Sellers

Men's DIESEL 'Mr. Daddy 2.0' Chronograph Leather Strap Watch 57mm - Tan
$246.46 - $315.49
up to $14.79
Cashback
2 Stores

Men's DIESEL 'Mr. Daddy 2.0' Chronograph Leather Strap Watch 57mm - Tan
$246.46 - $315.49
up to $14.79
Cashback
Please Note: This item is classified as a hazardous material and any orders containing it will need to be shipped via UPS Ground service. Boxes, or military addresses (APO/FPO). You may want to consider placing a separate order for this item. If...
2 Stores
Diesel Fuel For Life Spirit By Diesel For Men Edt Spray 2.5 Oz
$56.99Sale $44.71 - $76.99
up to $3.25
Cashback
6 Stores
Zatiny 73N Dark & Faded Jeans
Zatiny 73N Dark & Faded Jeans
$180.00
$7.20
Cashback
Neiman Marcus
Faded Drawstring Jeans
Faded Drawstring Jeans
$278.00
$5.56
Cashback
Saks Fifth Avenue
Zatiny Faded Bootcut Jeans
Zatiny Faded Bootcut Jeans
$168.00
$3.36
Cashback
Saks Fifth Avenue
Larkee L32 Faded Straight-Leg Jeans, Blue
Larkee L32 Faded Straight-Leg Jeans, Blue
$178.00Sale $125.00
$5.00
Cashback
Lastcall.com
Safado Slim-Straight Faded Jeans, Denim L32
Safado Slim-Straight Faded Jeans, Denim L32
$178.00Sale $127.89
$5.12
Cashback
Lastcall.com
Sonora Faded Denim Shirt
Sonora Faded Denim Shirt
$248.00
$4.96
Cashback
Saks Fifth Avenue
Buster Faded Straight-Leg Jeans, Blue
Buster Faded Straight-Leg Jeans, Blue
$208.00Sale $150.00
$6.00
Cashback
Lastcall.com
Safado 816P Faded Denim Jeans, Indigo
Safado 816P Faded Denim Jeans, Indigo
$198.00
$7.92
Cashback
Neiman Marcus