NEW: Spend $25 & Get A FREE $15 SHOP.COM Gift Card – From Visa Checkout See Details

About Element

Skateboarder and artist Johnny Schillereff first established the skateboard brand Underworld Element with the help of the Giant skateboard distribution company while studying at The Art Institute of Atlanta in 1992. Originally, Underworld Element was an aggressive counter-culture skate brand. By 1994, Giant had decided to drop the Underworld Element brand as one of too many brands with the same market approach, but Mr. Schilleref also wasn't pleased with the Underworld Element image. Johnny removed the word “Underworld” from the name and reinvented his Element skateboard label, showing the positive effect that skateboarding can have on life.

The Element logo is a white tree surrounded by the four elements of wind, water, fire and earth, emphasizing the natural woods used in the skateboards. Element is now one of the largest skateboarding brands, producing skateboards and a wide range of skate clothing such as Element t-shirts, Element shorts, Element jeans, Element hoodies and Element board shorts. Element also sponsors a large number of professional skateboarders including Bam Magera and Vanessa Torres.

Element's women's clothing line, called Element Eden, launched in 1999, and it was originally created by Johnny's wife, Kori. This line brings the Element brand into somewhat more formal styles, from Element dresses and Element skirts to Element sweaters and Element tunics. Today, Element is active in eco-friendly endeavors and community causes, attempting to raise awareness of environmental issues through its “Power to the Planet” initiative.

Element Best Sellers

Gore Running Wear 2015 Women's Element Lady Cycling Singlet - ILELEM
$69.99
$2.80
Cashback
BikeSomeWhere.com

Gore Running Wear 2015 Women's Element Lady Cycling Singlet - ILELEM
$69.99
$2.80
Cashback
Monochromatic, all-round tank top with a slim cut line and an integrated bra for all road cyclists who put the emphasis on function. Soft materials provide great comfort. Integrated support bra with wide and soft rubber elastic Mesh inserts in back...
BikeSomeWhere.com
Nike Lunar Cross Element - Womens - Black/Cool Gr...
Nike Lunar Cross Element - Womens - Black/Cool Grey/White/Metallic Silver
$99.99
$6.00
Cashback
Six02
Womens Nike Lunar Cross Element - Black/Cool Grey...
Womens Nike Lunar Cross Element - Black/Cool Grey/White/Metallic Silver
$99.99
$3.00
Cashback
Lady Foot Locker
adidas Element Refine - Boys Preschool - Collegia...
adidas Element Refine - Boys Preschool - Collegiate Royal/Running White/Black
$44.99Sale $39.99
$1.20
Cashback
Eastbay
adidas Element Refine - Girls Grade School - Sola...
adidas Element Refine - Girls Grade School - Solar Pink/Running White/Power Purple
$54.99Sale $29.99
$0.90
Cashback
Eastbay

Top Searches within Element

Thanks for signing up for email deals!

We'll send the emails to:

Here at SHOP.COM, we take your privacy very seriously. Please take the time to review our privacy policy.

Happy shopping!

Close