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About Element

Skateboarder and artist Johnny Schillereff first established the skateboard brand Underworld Element with the help of the Giant skateboard distribution company while studying at The Art Institute of Atlanta in 1992. Originally, Underworld Element was an aggressive counter-culture skate brand. By 1994, Giant had decided to drop the Underworld Element brand as one of too many brands with the same market approach, but Mr. Schilleref also wasn't pleased with the Underworld Element image. Johnny removed the word “Underworld” from the name and reinvented his Element skateboard label, showing the positive effect that skateboarding can have on life.

The Element logo is a white tree surrounded by the four elements of wind, water, fire and earth, emphasizing the natural woods used in the skateboards. Element is now one of the largest skateboarding brands, producing skateboards and a wide range of skate clothing such as Element t-shirts, Element shorts, Element jeans, Element hoodies and Element board shorts. Element also sponsors a large number of professional skateboarders including Bam Magera and Vanessa Torres.

Element's women's clothing line, called Element Eden, launched in 1999, and it was originally created by Johnny's wife, Kori. This line brings the Element brand into somewhat more formal styles, from Element dresses and Element skirts to Element sweaters and Element tunics. Today, Element is active in eco-friendly endeavors and community causes, attempting to raise awareness of environmental issues through its “Power to the Planet” initiative.

Element Best Sellers

Gore Running Wear 2015 Women's Element Lady Cycling Singlet - ILELEM
$69.99
$2.80
Cashback
BikeSomeWhere.com

Gore Running Wear 2015 Women's Element Lady Cycling Singlet - ILELEM
$69.99
$2.80
Cashback
Monochromatic, all-round tank top with a slim cut line and an integrated bra for all road cyclists who put the emphasis on function. Soft materials provide great comfort. Integrated support bra with wide and soft rubber elastic Mesh inserts in back...
BikeSomeWhere.com
Women's Avalanche Element Fleece Hiking Jacket, S...
Women's Avalanche Element Fleece Hiking Jacket, Size: S, Chocolate Herringbone (Polyester/Knit/Fleece)
$74.95Sale $29.99
$0.60
Cashback
Kohl's
Women's Avalanche Element Fleece Hiking Jacket, S...
Women's Avalanche Element Fleece Hiking Jacket, Size: L, Purple Wine
$74.95Sale $29.99
$0.60
Cashback
Kohl's
Mens Cool Silver Surfer Element Funny Science T shirt
$24.99Sale $16.99 - $21.99
up to $0.85
Cashback
CrazyDog T-Shirts
Mika Lace-Up Back Romper
Mika Lace-Up Back Romper
$45.00
$1.35
Cashback
PacSun