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About Element

Skateboarder and artist Johnny Schillereff first established the skateboard brand Underworld Element with the help of the Giant skateboard distribution company while studying at The Art Institute of Atlanta in 1992. Originally, Underworld Element was an aggressive counter-culture skate brand. By 1994, Giant had decided to drop the Underworld Element brand as one of too many brands with the same market approach, but Mr. Schilleref also wasn't pleased with the Underworld Element image. Johnny removed the word “Underworld” from the name and reinvented his Element skateboard label, showing the positive effect that skateboarding can have on life.

The Element logo is a white tree surrounded by the four elements of wind, water, fire and earth, emphasizing the natural woods used in the skateboards. Element is now one of the largest skateboarding brands, producing skateboards and a wide range of skate clothing such as Element t-shirts, Element shorts, Element jeans, Element hoodies and Element board shorts. Element also sponsors a large number of professional skateboarders including Bam Magera and Vanessa Torres.

Element's women's clothing line, called Element Eden, launched in 1999, and it was originally created by Johnny's wife, Kori. This line brings the Element brand into somewhat more formal styles, from Element dresses and Element skirts to Element sweaters and Element tunics. Today, Element is active in eco-friendly endeavors and community causes, attempting to raise awareness of environmental issues through its “Power to the Planet” initiative.

Element Best Sellers

Ascend Element T-Shirt for Men - Navy - S
Ascend Element T-Shirt for Men - Navy - S
$22.00
$0.66
Cashback
Bass Pro Shops

Ascend Element T-Shirt for Men - Navy - S
$22.00
$0.66
Cashback
#x0009;#x0009;Our Ascend Element T-Shirt is a great choice for guys who enjoy spending time camping, hiking, kayaking, and more. 100% cotton slub jersey is soft and stretchy for comfort and ease of movement, with a garment enzyme wash for subtle weat
Bass Pro Shops
Duel Side Zip Crew Neck Sweatshirt
Duel Side Zip Crew Neck Sweatshirt
$49.95
$1.00
Cashback
PacSun
Jackson Pullover Hoodie
Jackson Pullover Hoodie
$49.95
$1.00
Cashback
PacSun
Element Sports Bra, Dark Gray Heather/Black
Element Sports Bra, Dark Gray Heather/Black
$98.00
$3.92
Cashback
Neiman Marcus
Chill Out High-Low Tank Top
Chill Out High-Low Tank Top
$24.00Sale $15.00
$0.30
Cashback
PacSun