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About Element

Skateboarder and artist Johnny Schillereff first established the skateboard brand Underworld Element with the help of the Giant skateboard distribution company while studying at The Art Institute of Atlanta in 1992. Originally, Underworld Element was an aggressive counter-culture skate brand. By 1994, Giant had decided to drop the Underworld Element brand as one of too many brands with the same market approach, but Mr. Schilleref also wasn't pleased with the Underworld Element image. Johnny removed the word “Underworld” from the name and reinvented his Element skateboard label, showing the positive effect that skateboarding can have on life.

The Element logo is a white tree surrounded by the four elements of wind, water, fire and earth, emphasizing the natural woods used in the skateboards. Element is now one of the largest skateboarding brands, producing skateboards and a wide range of skate clothing such as Element t-shirts, Element shorts, Element jeans, Element hoodies and Element board shorts. Element also sponsors a large number of professional skateboarders including Bam Magera and Vanessa Torres.

Element's women's clothing line, called Element Eden, launched in 1999, and it was originally created by Johnny's wife, Kori. This line brings the Element brand into somewhat more formal styles, from Element dresses and Element skirts to Element sweaters and Element tunics. Today, Element is active in eco-friendly endeavors and community causes, attempting to raise awareness of environmental issues through its “Power to the Planet” initiative.

Element Best Sellers

Nike 'Lunar Cross Element' Training Shoe (Women) ...
Nike 'Lunar Cross Element' Training Shoe (Women) Volt/ Metallic Sliver 11 M
$100.00Sale $100.00
$3.00
Cashback
Nordstrom

Nike 'Lunar Cross Element' Training Shoe (Women) Volt/ Metallic Sliver 11 M
$100.00Sale $100.00
$3.00
Cashback
A stabilizing, supportive training shoe takes your workout to the next level with enhanced lockdown in the ripstop mesh upper and Lunarlon foam cushioning at the midsole for springy response and comfort when launching and landing. Color(s): artisan...
Nordstrom
Nike 'Lunar Cross Element' Training Shoe (Women) ...
Nike 'Lunar Cross Element' Training Shoe (Women) Grey/ Hyper Pink/ Dark Magnet 8 M
$100.00Sale $100.00
$3.00
Cashback
Nordstrom
Nike 'Lunar Cross Element' Training Shoe (Women) ...
Nike 'Lunar Cross Element' Training Shoe (Women) Black/ Grey/ Metallic 7 M
$100.00Sale $100.00
$3.00
Cashback
Nordstrom
Nike 'Lunar Cross Element' Training Shoe (Women) ...
Nike 'Lunar Cross Element' Training Shoe (Women) Volt/ Metallic Sliver 7 M
$100.00Sale $100.00
$3.00
Cashback
Nordstrom
Nike 'Lunar Cross Element' Training Shoe (Women) ...
Nike 'Lunar Cross Element' Training Shoe (Women) Black/ Grey/ Metallic 10 M
$100.00Sale $100.00
$3.00
Cashback
Nordstrom

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