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About Fashion Forms

The incomparable Ann Deal offers her own brand of southern charm, just like her intimate apparel line Fashion Forms. Ann moved to Atlanta to embark on her own retailing career as a buyer of intimate apparel for a well known department store. Twenty seven years of experience helped her launch her first company in 1987. Then, after a name change and move to California, the brand Fashion Forms was born. Armed with a charming personality, great network of friends and some incredibly ground-breaking ideas, she was poised to take over the intimate Fashion Form apparel world.

Because of Ann's proficient knowledge of women and their apparel needs, her collection grew and the market ate it up. Fashion Forms was constantly upping the ante with clever and innovated inventions, her shoulder cushions spawned the StrapMate and Staykups products. The Fashion Forms Adhesive Bra was the swan song, including spin-offs like the Peel N Stick Cups and NuBra.

Bust enhancement was but a pipe dream before Ann Deal introduced her water push up pads and ultimately The Original Water Push Up Bra. It was riot-inducing and the first time that women could increase their bust size without surgery, but with a natural feel and look.

Fashion Forms Best Sellers

Fashion Forms 29085 Lace Original Water Bra
$28.00
$1.96
Cashback
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Fashion Forms 29085 Lace Original Water Bra
$28.00
$1.96
Cashback
The Fashion Forms Lace Original Water Bra 29085 features water-filled inserts to give you maximum cleavage, just like The Original Water Push-Up Bra. Outer cups feature beautiful floral-embroidered tulle with darts for shape. This underwire bra...
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Fashion Forms 29085 Lace Original Water Bra
Fashion Forms 29678 Convertible Seamless U Plunge Bra
$28.00
$1.96
Cashback
HerRoom.com
Fashion Forms 29096 Original Water Push-Up Bra
$28.00
$1.96
Cashback
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Fashion Forms 29654 Featherwing Push Up Bra
$28.00Sale $15.95
$1.12
Cashback
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Fashion Forms Molded Padded Buty Panty
Fashion Forms Molded Padded Buty Panty
$28.00
$0.84
Cashback
QVC.com
Fashion Forms 5540A Assorted Pack of Invisible Bra Straps
$8.00
$0.56
Cashback
HerRoom.com
Fashion Forms 29061 Super Boost Strapless/Backless Bra
$42.99
$3.01
Cashback
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Women's Fashion Forms Seamless Push-Up Bra, Nude
Women's Fashion Forms Seamless Push-Up Bra, Nude
$58.00
$2.90
Cashback
Neiman Marcus
Fashion Forms BQ536 Backless Strapless U Plunge Bra
$36.99
$2.59
Cashback
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Fashion Forms 16538 Lace Backless Strapless Bra
$31.99
$2.24
Cashback
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