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About Fashion Forms

The incomparable Ann Deal offers her own brand of southern charm, just like her intimate apparel line Fashion Forms. Ann moved to Atlanta to embark on her own retailing career as a buyer of intimate apparel for a well known department store. Twenty seven years of experience helped her launch her first company in 1987. Then, after a name change and move to California, the brand Fashion Forms was born. Armed with a charming personality, great network of friends and some incredibly ground-breaking ideas, she was poised to take over the intimate Fashion Form apparel world.

Because of Ann's proficient knowledge of women and their apparel needs, her collection grew and the market ate it up. Fashion Forms was constantly upping the ante with clever and innovated inventions, her shoulder cushions spawned the StrapMate and Staykups products. The Fashion Forms Adhesive Bra was the swan song, including spin-offs like the Peel N Stick Cups and NuBra.

Bust enhancement was but a pipe dream before Ann Deal introduced her water push up pads and ultimately The Original Water Push Up Bra. It was riot-inducing and the first time that women could increase their bust size without surgery, but with a natural feel and look.

Fashion Forms Best Sellers

Fashion Forms Bra: Seamless U-Plunge Bra 29678, W...
Fashion Forms Bra: Seamless U-Plunge Bra 29678, Women's, Size: 34 D, Black
$28.00
$0.56
Cashback
Kohl's

Fashion Forms Bra: Seamless U-Plunge Bra 29678, Women's, Size: 34 D, Black
$28.00
$0.56
Cashback
Featuring a deep U-plunge, this Fashion Forms bra lifts and shapes for low plunge outfits. In nude. 2-hook back closure Straps convert to criss cross & halter position Push-up, plunge design Seamless, lightly padded Wire free Style no. 29678 Fabric &a...
Kohl's
Fashion Forms Bra: Seamless U-Plunge Bra 29678, W...
Fashion Forms Bra: Seamless U-Plunge Bra 29678, Women's, Size: 38 C, Black
$28.00
$0.56
Cashback
Kohl's
Seamless Push-Up Bra, Nude, Women's, Size: B CUP ...
Seamless Push-Up Bra, Nude, Women's, Size: B CUP - Fashion Forms
$62.00
$2.48
Cashback
Neiman Marcus
Seamless Push-Up Bra, Nude, Women's, Size: C CUP ...
Seamless Push-Up Bra, Nude, Women's, Size: C CUP - Fashion Forms
$62.00
$2.48
Cashback
Neiman Marcus
Seamless Push-Up Bra, Nude, Women's, Size: D CUP ...
Seamless Push-Up Bra, Nude, Women's, Size: D CUP - Fashion Forms
$62.00
$2.48
Cashback
Neiman Marcus

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