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About Fashion Forms

The incomparable Ann Deal offers her own brand of southern charm, just like her intimate apparel line Fashion Forms. Ann moved to Atlanta to embark on her own retailing career as a buyer of intimate apparel for a well known department store. Twenty seven years of experience helped her launch her first company in 1987. Then, after a name change and move to California, the brand Fashion Forms was born. Armed with a charming personality, great network of friends and some incredibly ground-breaking ideas, she was poised to take over the intimate Fashion Form apparel world.

Because of Ann's proficient knowledge of women and their apparel needs, her collection grew and the market ate it up. Fashion Forms was constantly upping the ante with clever and innovated inventions, her shoulder cushions spawned the StrapMate and Staykups products. The Fashion Forms Adhesive Bra was the swan song, including spin-offs like the Peel N Stick Cups and NuBra.

Bust enhancement was but a pipe dream before Ann Deal introduced her water push up pads and ultimately The Original Water Push Up Bra. It was riot-inducing and the first time that women could increase their bust size without surgery, but with a natural feel and look.

Fashion Forms Best Sellers

Fashion Forms U Plunge Backless Strapless Bra - B...
Fashion Forms U Plunge Backless Strapless Bra - Black
$36.00
$0.72
Cashback
ShopBop.com

Fashion Forms U Plunge Backless Strapless Bra - Black
$36.00
$0.72
Cashback
This sculpted Fashion Forms strapless bra is designed for a smooth lifted fit beneath any silhouette. Deep U plunge. Adheres to the skin with silicone adhesive. Optional strap. Reusable. 84% nylon/16% elastane. Hand wash. Imported, China. Bottoms sold...
ShopBop.com
Backless Silicone Shaping Adhesive Cups, Clear
Backless Silicone Shaping Adhesive Cups, Clear
$26.00
$1.04
Cashback
Neiman Marcus
Fashion Forms U Plunge Backless Strapless Bodysui...
Fashion Forms U Plunge Backless Strapless Bodysuit - Black
$32.00
$0.64
Cashback
ShopBop.com
Water-Filled Push-Up Pads, Nude
Water-Filled Push-Up Pads, Nude
$13.00
$0.52
Cashback
Neiman Marcus
Le Lusion Adhesive Plunge Cups
Le Lusion Adhesive Plunge Cups
$40.00
$1.60
Cashback
Neiman Marcus