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Fisher-Price
Fisher-Price

About Fisher-Price

Founded in 1930 by Herman Fisher and Irving Price, Price's wife Margaret and Helen Schelle, the company focused on strong, durable toys that promote active play. Fisher-Price push and pull toys were the company's opening line, originally made from splinter-resistant Ponderosa pine and heavy steel. In the early 1950s, Fisher-Price chose plastic as a base material to help the company incorporate brighter colors into its toys. During the 1960s, the Little people line of Fisher-Price doll playsets was introduced, which quickly gained popularity, eventually becoming a part of today's Fisher-Price building sets.

Mattel stepped up in 1993, taking on Fisher-Price as a major subsidiary, and the new management team placed all of its preschool products under the Fisher-Price name. After many decades, several toys remain wildly popular, like the Power Wheels Fisher-Price ride-on toys and Fisher-Price pedal powered vehicles and the Rescue Heroes Fisher-Price police rescue sets.

As the most trusted name in quality toys for infants and preschool children, Fisher-Price is still loved for their classic preschool toys, but they've added innovative learning toys, award-winning baby gear and numerous licensed children's products and toys to the list of Fisher-Price favorites. Fisher-Price train sets now include Thomas the Tank Engine, for example. This company makes life easier for parents as well, with Fisher-Price highchairs, Fisher-Price cribs, comforters, sheet sets, and Fisher-Price potty trainers, all made with the same concern for long-lasting durability that formed the core of this company, 80 years ago.

Fisher-Price Best Sellers

Fisher Price Rock-a-Stack
$5.29 - $10.99
up to $0.27
Cashback
5 Stores

Fisher Price Rock-a-Stack
$5.29 - $10.99
up to $0.27
Cashback
Fisher Price Rock-a-Stack Fisher Price Rock-a-Stack is a developmental toy that's challenging and fun for kids. Introduces baby to color and size with a good learning aid that improves eye-hand coordination and motor skills. It also work as a teether...
5 Stores
Fisher-Price Rainforest Melodies & Lights Deluxe Gym
$47.59 - $59.99
up to $2.24
Cashback
4 Stores
Keep your child's Power Wheels vehicle running no...
Keep your child's Power Wheels vehicle running nonstop with this 6-volt rechargeable battery from Fisher-Price.
$39.99
$0.80
Cashback
Kmart
Fisher-Price Brilliant Basics Stroll Along Walker
Fisher-Price Brilliant Basics Stroll Along Walker
$34.99
Walmart
Fisher-Price® Laugh & Learn™ Storybook Rhymes
$14.96 - $15.99
up to $0.32
Cashback
3 Stores
My First Craftsman Fisher Price Power Wheels F 150 Truck by Fisher Price - MATTEL INC.
$169.99Sale $169.99
up to $3.40
Cashback
2 Stores
Fisher-Price Rainforest Bouncer
Fisher-Price Rainforest Bouncer
$64.99Sale $59.98
$2.40
Cashback
Drugstore.com
Fisher-Price My Little Snugakitty Cradle 'n Swing
Fisher-Price My Little Snugakitty Cradle 'n Swing
$109.88
Sam's Club
Fisher-Price Ocean Wonders Soothe & Glow Sea Hors...
Fisher-Price Ocean Wonders Soothe & Glow Sea Horse (Blue)
$15.99
$0.32
Cashback
BuyBuyBaby
Disney/Pixar Cars 2 Lil Lightning Mcqueen Ride-On...
Disney/Pixar Cars 2 Lil Lightning Mcqueen Ride-On Car By Fisher-Price
$133.57
$5.34
Cashback
Hayneedle.com

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