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Fisher-Price
Fisher-Price

About Fisher-Price

Founded in 1930 by Herman Fisher and Irving Price, Price's wife Margaret and Helen Schelle, the company focused on strong, durable toys that promote active play. Fisher-Price push and pull toys were the company's opening line, originally made from splinter-resistant Ponderosa pine and heavy steel. In the early 1950s, Fisher-Price chose plastic as a base material to help the company incorporate brighter colors into its toys. During the 1960s, the Little people line of Fisher-Price doll playsets was introduced, which quickly gained popularity, eventually becoming a part of today's Fisher-Price building sets.

Mattel stepped up in 1993, taking on Fisher-Price as a major subsidiary, and the new management team placed all of its preschool products under the Fisher-Price name. After many decades, several toys remain wildly popular, like the Power Wheels Fisher-Price ride-on toys and Fisher-Price pedal powered vehicles and the Rescue Heroes Fisher-Price police rescue sets.

As the most trusted name in quality toys for infants and preschool children, Fisher-Price is still loved for their classic preschool toys, but they've added innovative learning toys, award-winning baby gear and numerous licensed children's products and toys to the list of Fisher-Price favorites. Fisher-Price train sets now include Thomas the Tank Engine, for example. This company makes life easier for parents as well, with Fisher-Price highchairs, Fisher-Price cribs, comforters, sheet sets, and Fisher-Price potty trainers, all made with the same concern for long-lasting durability that formed the core of this company, 80 years ago.

Fisher-Price Best Sellers

Fisher-Price Ocean Wonders Soothe & Glow Sea Hors...
Fisher-Price Ocean Wonders Soothe & Glow Sea Horse (Blue)
$15.99
$0.32
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Fisher-Price Ocean Wonders Soothe & Glow Sea Horse (Blue)
$15.99
$0.32
Cashback
Fisher-Price gives your baby a sleep time friend. Squeeze this Ocean Wonders Soothe & Glow Sea Horse to light up its belly and play soothing lullabies and sounds. PRODUCT FEATURES Music and lights fade after five minutes, giving your little one a...
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Fisher-Price Little People See N' Say Farmer Eddie Says
$10.07 - $22.08
up to $0.66
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3 Stores
Fisher-Price Loving Family Dollhouse Figures - Gr...
Fisher-Price Loving Family Dollhouse Figures - Grandfather
$9.99
Toys R Us
Fisher-Price Loving Family African American Dollh...
Fisher-Price Loving Family African American Dollhouse Figures - Mom and Baby
$9.99
Toys R Us
Fisher Price Umizoomi Plush - Milli
Fisher Price Umizoomi Plush - Milli
$7.99
Toys R Us
Fisher-Price 36-Piece Alphabet and Numbers Foam P...
Fisher-Price 36-Piece Alphabet and Numbers Foam Puzzle Mat
$17.98
Toys R Us
Fisher-Price® SpaceSaver Cradle 'n Swing in White
Fisher-Price® SpaceSaver Cradle 'n Swing in White
$79.99
$1.60
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Kick N Play Piano Gym Pink
Kick N Play Piano Gym Pink
$37.99
Toys R Us
Fisher-Price My First Thomas and Friends Rolling ...
Fisher-Price My First Thomas and Friends Rolling Melodies Thomas
$19.99
Toys R Us
Fisher Price Brilliant Basics Musical Activity Wa...
Fisher Price Brilliant Basics Musical Activity Walker
$34.99
$0.70
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