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Fisher-Price
Fisher-Price

About Fisher-Price

Founded in 1930 by Herman Fisher and Irving Price, Price's wife Margaret and Helen Schelle, the company focused on strong, durable toys that promote active play. Fisher-Price push and pull toys were the company's opening line, originally made from splinter-resistant Ponderosa pine and heavy steel. In the early 1950s, Fisher-Price chose plastic as a base material to help the company incorporate brighter colors into its toys. During the 1960s, the Little people line of Fisher-Price doll playsets was introduced, which quickly gained popularity, eventually becoming a part of today's Fisher-Price building sets.

Mattel stepped up in 1993, taking on Fisher-Price as a major subsidiary, and the new management team placed all of its preschool products under the Fisher-Price name. After many decades, several toys remain wildly popular, like the Power Wheels Fisher-Price ride-on toys and Fisher-Price pedal powered vehicles and the Rescue Heroes Fisher-Price police rescue sets.

As the most trusted name in quality toys for infants and preschool children, Fisher-Price is still loved for their classic preschool toys, but they've added innovative learning toys, award-winning baby gear and numerous licensed children's products and toys to the list of Fisher-Price favorites. Fisher-Price train sets now include Thomas the Tank Engine, for example. This company makes life easier for parents as well, with Fisher-Price highchairs, Fisher-Price cribs, comforters, sheet sets, and Fisher-Price potty trainers, all made with the same concern for long-lasting durability that formed the core of this company, 80 years ago.

Fisher-Price Best Sellers

Fisher-Price Little People Disney Princess Klip Klop Stable Play Set
$29.99 - $49.99
up to $1.00
Cashback
4 Stores

Fisher-Price Little People Disney Princess Klip Klop Stable Play Set
$29.99 - $49.99
up to $1.00
Cashback
A Magic Kingdom Awaits Just like a real princess, your little one will rule this magic kingdom with its large play areas, a 3-floor Princess Tower with royal rooms, a royal stable, and an outdoor courtyard. There s even a spinning dance floor where...
4 Stores
Fisher-Price Little People Spin 'N Fly Airplane -...
Fisher-Price Little People Spin 'N Fly Airplane - Pink
$19.99
Toys R Us
Power Boat by Fisher-Price®
$15.39
up to $0.31
Cashback
2 Stores
Fisher-Price Imaginext DC Super Friends Batman Remote Control Transforming Bat bot
$57.59 - $84.99
up to $1.70
Cashback
3 Stores
Fisher-Price Disney Frozen Jeep Wrangler
Fisher-Price Disney Frozen Jeep Wrangler
$229.99
Toys R Us
Fisher-Price SpaceSaver High Chair, Green Stripes
Fisher-Price SpaceSaver High Chair Green Stripes
$49.99
$1.00
Cashback
BuyBuyBaby
Fisher Price My Little Sweetie Deluxe Rock n' Play Sleeper --
$69.99 - $144.99
Babies "R" Us
Fisher-Price Kick and Crawl Discovery Gym
Fisher-Price Kick and Crawl Discovery Gym
$35.49Sale $13.99
$0.28
Cashback
Sears
Fisher-Price Power Wheels Ford F-150 Extreme Sport
Fisher-Price Power Wheels Ford F-150 Extreme Sport
$349.99
Toys R Us
Fisher Price Platinum Cradle Swing - My Little Lamb
Fisher Price Platinum Cradle Swing - My Little Lamb
$159.99
Babies "R" Us

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