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Fisher-Price
Fisher-Price

About Fisher-Price

Founded in 1930 by Herman Fisher and Irving Price, Price's wife Margaret and Helen Schelle, the company focused on strong, durable toys that promote active play. Fisher-Price push and pull toys were the company's opening line, originally made from splinter-resistant Ponderosa pine and heavy steel. In the early 1950s, Fisher-Price chose plastic as a base material to help the company incorporate brighter colors into its toys. During the 1960s, the Little people line of Fisher-Price doll playsets was introduced, which quickly gained popularity, eventually becoming a part of today's Fisher-Price building sets.

Mattel stepped up in 1993, taking on Fisher-Price as a major subsidiary, and the new management team placed all of its preschool products under the Fisher-Price name. After many decades, several toys remain wildly popular, like the Power Wheels Fisher-Price ride-on toys and Fisher-Price pedal powered vehicles and the Rescue Heroes Fisher-Price police rescue sets.

As the most trusted name in quality toys for infants and preschool children, Fisher-Price is still loved for their classic preschool toys, but they've added innovative learning toys, award-winning baby gear and numerous licensed children's products and toys to the list of Fisher-Price favorites. Fisher-Price train sets now include Thomas the Tank Engine, for example. This company makes life easier for parents as well, with Fisher-Price highchairs, Fisher-Price cribs, comforters, sheet sets, and Fisher-Price potty trainers, all made with the same concern for long-lasting durability that formed the core of this company, 80 years ago.

Fisher-Price Best Sellers

Fisher-Price Bright Beats Dance & Move BeatBo
$39.99Sale $37.65 - $99.99
up to $4.00
Cashback
5 Stores

Fisher-Price Bright Beats Dance & Move BeatBo
$39.99Sale $37.65 - $99.99
up to $4.00
Cashback
Encourage your little one to sing, dance and learn with the super-exciting Fisher-Price Bright Beats Dance & Move BeatBo. This Fisher-Price musical and learning toy has multiple features that will help teach the ABCs, colors, counting and more, while...
5 Stores
Fisher-Price Rainforest Melodies & Lights Deluxe Gym
$43.86 - $69.99
up to $2.24
Cashback
6 Stores
Fisher-Price Ocean Wonders Soothe & Glow Sea Horse (Blue)
$14.95Sale $12.79 - $15.99
up to $0.51
Cashback
4 Stores
Fisher Price Discover 'N Grow Kick & Play Piano Gym
Fisher Price Discover 'N Grow Kick & Play Piano Gym
$52.99Sale $31.99
$0.64
Cashback
Sears
Fisher-Price® Kick & Play Piano Gym in Blue
Fisher-Price® Kick & Play Piano Gym in Blue
$49.99
$1.00
Cashback
BuyBuyBaby
Fisher-Price Kick 'N' Play Piano Gym, Green
Fisher-Price Kick 'N' Play Piano Gym, Green
$44.89
Walmart
Fisher-Price® Rainforest Friends Deluxe Cradle 'n Swing
$139.99 - $149.99
up to $3.00
Cashback
2 Stores
Fisher Price Newborn Auto Rock 'N Play Sleeper, G...
Fisher Price Newborn Auto Rock 'N Play Sleeper, Glossy Gem
$79.98
Walmart
Fisher-Price 4-in-1 Grow-with-Me Tub (Choose Your...
Fisher-Price 4-in-1 Grow-with-Me Tub (Choose Your Color)
$39.99
$0.80
Cashback
BuyBuyBaby
Fisher-Price Laugh & Learn Smart Stages Activity Zoo
$18.74 - $24.99
up to $0.50
Cashback
2 Stores