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Fisher-Price
Fisher-Price

About Fisher-Price

Founded in 1930 by Herman Fisher and Irving Price, Price's wife Margaret and Helen Schelle, the company focused on strong, durable toys that promote active play. Fisher-Price push and pull toys were the company's opening line, originally made from splinter-resistant Ponderosa pine and heavy steel. In the early 1950s, Fisher-Price chose plastic as a base material to help the company incorporate brighter colors into its toys. During the 1960s, the Little people line of Fisher-Price doll playsets was introduced, which quickly gained popularity, eventually becoming a part of today's Fisher-Price building sets.

Mattel stepped up in 1993, taking on Fisher-Price as a major subsidiary, and the new management team placed all of its preschool products under the Fisher-Price name. After many decades, several toys remain wildly popular, like the Power Wheels Fisher-Price ride-on toys and Fisher-Price pedal powered vehicles and the Rescue Heroes Fisher-Price police rescue sets.

As the most trusted name in quality toys for infants and preschool children, Fisher-Price is still loved for their classic preschool toys, but they've added innovative learning toys, award-winning baby gear and numerous licensed children's products and toys to the list of Fisher-Price favorites. Fisher-Price train sets now include Thomas the Tank Engine, for example. This company makes life easier for parents as well, with Fisher-Price highchairs, Fisher-Price cribs, comforters, sheet sets, and Fisher-Price potty trainers, all made with the same concern for long-lasting durability that formed the core of this company, 80 years ago.

Fisher-Price Best Sellers

Fisher-Price Newborn Rock n Play Sleeper - Yellow/Green Yellow/Green
$49.79 - $69.99
up to $1.40
Cashback
3 Stores

Fisher-Price Newborn Rock n Play Sleeper - Yellow/Green Yellow/Green
$49.79 - $69.99
up to $1.40
Cashback
"Rock, soothe, nap or play. The Newborn Rock 'n Play Sleeper is a unique portable sleep seat for your newborn, featuring a wonderful rocking action and an inclined seat for babies who need their heads elevated. A 3-point restraint keeps your baby.....
3 Stores
Fisher-Price Healthy Care Deluxe Booster Seat
$21.59 - $45.99
up to $1.84
Cashback
4 Stores
Fisher-Price Little People Race Car Carrier Play Set
Fisher-Price Little People Race Car Carrier Play Set
$16.99
$0.34
Cashback
BuyBuyBaby
Fisher Price Rainforest Peek-a-Boo Waterfall Soother
Fisher Price Rainforest Peek-a-Boo Waterfall Soother
$44.99
$0.90
Cashback
BuyBuyBaby
Little People Wheelies City Skyway by Fisher-Price®
$39.96 - $39.99
up to $0.80
Cashback
2 Stores
Fisher-Price Rescue Heroes - Matt Medic & Ambulance
Fisher-Price Rescue Heroes - Matt Medic & Ambulance
$14.99
Toys R Us
Fisher-Price Bowler Diaper Bag - Black
Fisher-Price Bowler Diaper Bag - Black
$39.98
Babies "R" Us
Fisher-Price Grow with Me High Chair - Rainforest...
Fisher-Price Grow with Me High Chair - Rainforest Friends
$69.99
Babies "R" Us
Fisher-Price SpongeBob SquarePants Pineapple Playset
Fisher-Price SpongeBob SquarePants Pineapple Playset
$27.99
Toys R Us
Fisher-Price Little People Wheelies 2-Pack - Race...
Fisher-Price Little People Wheelies 2-Pack - Race Car and Truck
$7.99
Toys R Us

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