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Fisher-Price
Fisher-Price

About Fisher-Price

Founded in 1930 by Herman Fisher and Irving Price, Price's wife Margaret and Helen Schelle, the company focused on strong, durable toys that promote active play. Fisher-Price push and pull toys were the company's opening line, originally made from splinter-resistant Ponderosa pine and heavy steel. In the early 1950s, Fisher-Price chose plastic as a base material to help the company incorporate brighter colors into its toys. During the 1960s, the Little people line of Fisher-Price doll playsets was introduced, which quickly gained popularity, eventually becoming a part of today's Fisher-Price building sets.

Mattel stepped up in 1993, taking on Fisher-Price as a major subsidiary, and the new management team placed all of its preschool products under the Fisher-Price name. After many decades, several toys remain wildly popular, like the Power Wheels Fisher-Price ride-on toys and Fisher-Price pedal powered vehicles and the Rescue Heroes Fisher-Price police rescue sets.

As the most trusted name in quality toys for infants and preschool children, Fisher-Price is still loved for their classic preschool toys, but they've added innovative learning toys, award-winning baby gear and numerous licensed children's products and toys to the list of Fisher-Price favorites. Fisher-Price train sets now include Thomas the Tank Engine, for example. This company makes life easier for parents as well, with Fisher-Price highchairs, Fisher-Price cribs, comforters, sheet sets, and Fisher-Price potty trainers, all made with the same concern for long-lasting durability that formed the core of this company, 80 years ago.

Fisher-Price Best Sellers

Fisher-Price Rainforest Melodies & Lights Deluxe Gym
$47.59 - $69.99
up to $2.24
Cashback
6 Stores

Fisher-Price Rainforest Melodies & Lights Deluxe Gym
$47.59 - $69.99
up to $2.24
Cashback
Fisher-Price Rainforest Melodies & Lights Deluxe Gym Fisher-Price Rainforest Melodies & Lights Deluxe Gym has lights, plays music and introduces jungle friends to babies. Stimulate development skills at an early age with a toy that keeps children ...
6 Stores
Fisher Price Harley Davidson Tough Trike
$28.99 - $39.51
up to $1.58
Cashback
2 Stores
Fisher-Price Newborn to Toddler Rocker - Lizzards
$59.99 - $69.99
up to $2.80
Cashback
3 Stores
Fisher Price Soothe & Glow Seahorse
Fisher Price Soothe & Glow Seahorse
$15.99Sale $12.99
$0.52
Cashback
Drugstore.com
Fisher-Price Dora Lil Quad
Fisher-Price Dora Lil Quad
$94.99Sale $90.24
$1.80
Cashback
Sears
Fisher-Price Grow with Me High Chair - Rainforest...
Fisher-Price Grow with Me High Chair - Rainforest Friends
$64.99
$1.30
Cashback
Walmart
Loving Family BY FISHER PRICE OUTDOOR FUN COMBO PACK - KMART EXCLUSIVE !
$22.99
up to $0.46
Cashback
2 Stores
Fisher-Price Peppa Pig: Peppas Favorite Places Tr...
Fisher-Price Peppa Pig: Peppas Favorite Places Tree house Playset Multi-Colored
$25.67
$0.51
Cashback
Walmart
Fisher-Price Imaginext DC Super Friends - Motorized Batmobile
$19.99 - $21.99
up to $0.44
Cashback
2 Stores
Fisher-Price® Laugh & Learn™ Storybook Rhymes
Fisher-Price® Laugh & Learn™ Storybook Rhymes
$14.99
$0.30
Cashback
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