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Fisher-Price
Fisher-Price

About Fisher-Price

Founded in 1930 by Herman Fisher and Irving Price, Price's wife Margaret and Helen Schelle, the company focused on strong, durable toys that promote active play. Fisher-Price push and pull toys were the company's opening line, originally made from splinter-resistant Ponderosa pine and heavy steel. In the early 1950s, Fisher-Price chose plastic as a base material to help the company incorporate brighter colors into its toys. During the 1960s, the Little people line of Fisher-Price doll playsets was introduced, which quickly gained popularity, eventually becoming a part of today's Fisher-Price building sets.

Mattel stepped up in 1993, taking on Fisher-Price as a major subsidiary, and the new management team placed all of its preschool products under the Fisher-Price name. After many decades, several toys remain wildly popular, like the Power Wheels Fisher-Price ride-on toys and Fisher-Price pedal powered vehicles and the Rescue Heroes Fisher-Price police rescue sets.

As the most trusted name in quality toys for infants and preschool children, Fisher-Price is still loved for their classic preschool toys, but they've added innovative learning toys, award-winning baby gear and numerous licensed children's products and toys to the list of Fisher-Price favorites. Fisher-Price train sets now include Thomas the Tank Engine, for example. This company makes life easier for parents as well, with Fisher-Price highchairs, Fisher-Price cribs, comforters, sheet sets, and Fisher-Price potty trainers, all made with the same concern for long-lasting durability that formed the core of this company, 80 years ago.

Fisher-Price Best Sellers

Fisher-Price® Tadpole Bath Tub
$15.37 - $24.99
Cashbackup to $0.80
Cashback
5 Stores

Fisher-Price® Tadpole Bath Tub
$15.37 - $24.99
Cashbackup to $0.80
Cashback
Give your little tadpole a splash in this cute infant bathtub from FisherPrice! Designed to hold newborns and infants in a secure position for bathing it features a soft foam lily pad that cushions baby and helps prevent slipping. Its builtin hook...
5 Stores
Fisher-Price BRILLIANT BASICS ACTIVITY PUZZLE - MATTEL INC.
$9.96 - $17.99
Cashbackup to $0.72
Cashback
3 Stores
Fisher-Price Wheelies Mack Hauler & Lightning McQueen by Fisher Price - MATTEL INC.
$19.99 - $24.99
Cashbackup to $0.60
Cashback
3 Stores
Fisher-Price Little People Disney Princess Ariel and Flounder Playset - MATTEL INC.
$19.98 - $29.99
Cashbackup to $0.90
Cashback
3 Stores
Laugh & Learn Laugh & Learn Magic Scan Market - MATTEL INC.
$21.00 - $29.99
Cashbackup to $1.40
Cashback
4 Stores
Fisher-Price Scoop and Whirl Popper
Fisher-Price Scoop and Whirl Popper
$18.99
Walmart.com
Fisher-Price Peppa Pig' Peek 'n Surprise Playhous...
Fisher-Price Peppa Pig' Peek 'n Surprise Playhouse Playset
$34.99
eToys
Fisher-Price Imaginext Gotham City Playset
Fisher-Price Imaginext Gotham City Playset
$44.99
eToys
Fisher-Price Peppa Pig 4-Pack Family Figures
Fisher-Price Peppa Pig 4-Pack Family Figures
$9.99
FAO Schwarz
Fisher-Price Peppa Pig 2-Pack Figures - Peppa Pig...
Fisher-Price Peppa Pig 2-Pack Figures - Peppa Pig and George
$6.99
FAO Schwarz

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