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Fisher-Price
Fisher-Price

About Fisher-Price

Founded in 1930 by Herman Fisher and Irving Price, Price's wife Margaret and Helen Schelle, the company focused on strong, durable toys that promote active play. Fisher-Price push and pull toys were the company's opening line, originally made from splinter-resistant Ponderosa pine and heavy steel. In the early 1950s, Fisher-Price chose plastic as a base material to help the company incorporate brighter colors into its toys. During the 1960s, the Little people line of Fisher-Price doll playsets was introduced, which quickly gained popularity, eventually becoming a part of today's Fisher-Price building sets.

Mattel stepped up in 1993, taking on Fisher-Price as a major subsidiary, and the new management team placed all of its preschool products under the Fisher-Price name. After many decades, several toys remain wildly popular, like the Power Wheels Fisher-Price ride-on toys and Fisher-Price pedal powered vehicles and the Rescue Heroes Fisher-Price police rescue sets.

As the most trusted name in quality toys for infants and preschool children, Fisher-Price is still loved for their classic preschool toys, but they've added innovative learning toys, award-winning baby gear and numerous licensed children's products and toys to the list of Fisher-Price favorites. Fisher-Price train sets now include Thomas the Tank Engine, for example. This company makes life easier for parents as well, with Fisher-Price highchairs, Fisher-Price cribs, comforters, sheet sets, and Fisher-Price potty trainers, all made with the same concern for long-lasting durability that formed the core of this company, 80 years ago.

Fisher-Price Best Sellers

Fisher-Price Laugh and Learn Smart Stages Chair - Available in July!
$39.99
up to $0.80
Cashback
3 Stores

Fisher-Price Laugh and Learn Smart Stages Chair - Available in July!
$39.99
up to $0.80
Cashback
Learning content changes as baby grows – with Smart Stages ™ technology! Every baby develops at their own pace, and Smart Stages ™ technology gives you the ability to select the stage that’s best for your child...
3 Stores
Fisher-Price Power Wheels Thomas the Train On Track 6-Volt Battery-Powered Ride-On
$99.98 - $125.99
up to $2.52
Cashback
2 Stores
Fisher-Price Newborn Rock 'N' Play Sleeper, Morni...
Fisher-Price Newborn Rock 'N' Play Sleeper Morning Fog
$39.88
Sam's Club
Little People Animal Sounds Zoo Playset by Fisher...
Little People Animal Sounds Zoo Playset by Fisher Price
$78.32
Walmart
Fisher-Price Rainforest Bouncer
$58.49 - $59.98
up to $2.40
Cashback
2 Stores
Fisher Price Day & Night Diaper Combo Box Case - ...
Fisher Price Day & Night Diaper Combo Box Case - Size 3 156ct.
$29.97
Walmart
Fisher-Price Little Superstar Classical Stacker
Fisher-Price Little Superstar Classical Stacker
$14.98
Walmart
''Coco Sorbet EZ Clean High Chair''
$94.03 - $119.99
up to $4.80
Cashback
3 Stores
Fisher-Price Learn to Flush Potty
$19.88 - $29.99
up to $0.60
Cashback
3 Stores
Fisher-Price Rainforest Melodies & Lights Deluxe Gym
$55.99 - $69.99
up to $2.24
Cashback
5 Stores

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