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Fisher-Price
Fisher-Price

About Fisher-Price

Founded in 1930 by Herman Fisher and Irving Price, Price's wife Margaret and Helen Schelle, the company focused on strong, durable toys that promote active play. Fisher-Price push and pull toys were the company's opening line, originally made from splinter-resistant Ponderosa pine and heavy steel. In the early 1950s, Fisher-Price chose plastic as a base material to help the company incorporate brighter colors into its toys. During the 1960s, the Little people line of Fisher-Price doll playsets was introduced, which quickly gained popularity, eventually becoming a part of today's Fisher-Price building sets.

Mattel stepped up in 1993, taking on Fisher-Price as a major subsidiary, and the new management team placed all of its preschool products under the Fisher-Price name. After many decades, several toys remain wildly popular, like the Power Wheels Fisher-Price ride-on toys and Fisher-Price pedal powered vehicles and the Rescue Heroes Fisher-Price police rescue sets.

As the most trusted name in quality toys for infants and preschool children, Fisher-Price is still loved for their classic preschool toys, but they've added innovative learning toys, award-winning baby gear and numerous licensed children's products and toys to the list of Fisher-Price favorites. Fisher-Price train sets now include Thomas the Tank Engine, for example. This company makes life easier for parents as well, with Fisher-Price highchairs, Fisher-Price cribs, comforters, sheet sets, and Fisher-Price potty trainers, all made with the same concern for long-lasting durability that formed the core of this company, 80 years ago.

Fisher-Price Best Sellers

Fisher-Price Step 'n Play Jumperoo
$99.99 - $109.99
Cashbackup to $2.20
Cashback
5 Stores

Fisher-Price Step 'n Play Jumperoo
$99.99 - $109.99
Cashbackup to $2.20
Cashback
Encourage your baby to walk, jump and play with the Fisher-Price Step 'n Play Jumperoo. The Fisher-Price Step 'n Play Jumperoo is a free-standing jumper and walker that lets your baby, move and bounce with sounds, lights and music. With a 360-degree...
5 Stores
Fisher-Price Kick and Crawl Discovery Gym
Fisher-Price Kick and Crawl Discovery Gym
$19.98
Toys R Us
Fisher-Price Little People Disney Princess Klip Klop Stable Play Set
$29.97 - $49.99
Cashbackup to $1.75
Cashback
5 Stores
Minnie Mouse Pampering Pet Salon Playset
$17.98 - $59.99
Cashbackup to $1.20
Cashback
2 Stores
Fisher-Price® Space Saver High Chair - Mocha Butterfly
$50.99 - $60.00
Cashbackup to $1.79
Cashback
4 Stores
This Fisher-Price Laugh & Learn Smilin' Smart Phone gives your little one a head start with letters numbers shapes colors and greetings.
$11.99 - $19.99
Cashbackup to $0.60
Cashback
9 Stores
Fisher Price My Little Sweetie Deluxe Rock n' Play Sleeper --
$69.99 - $144.99
Babies "R" Us
Fisher-Price Little People Race Car Carrier Play Set
Fisher-Price Little People Race Car Carrier Play Set
$34.99
Cashback$0.70
Cashback
BuyBuyBaby
Fisher-Price Laugh And Learn Smilin' Smart P...
Fisher-Price Laugh And Learn Smilin' Smart Phone
$17.99
Cashback$0.36
Cashback
Kohl's
Disney Mickey Mouse & Friends Sing & Giggle Minni...
Disney Mickey Mouse & Friends Sing & Giggle Minnie Mouse Figure by Fisher-Price
$22.99
Cashback$0.69
Cashback
Kmart

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