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Fisher-Price
Fisher-Price

About Fisher-Price

Founded in 1930 by Herman Fisher and Irving Price, Price's wife Margaret and Helen Schelle, the company focused on strong, durable toys that promote active play. Fisher-Price push and pull toys were the company's opening line, originally made from splinter-resistant Ponderosa pine and heavy steel. In the early 1950s, Fisher-Price chose plastic as a base material to help the company incorporate brighter colors into its toys. During the 1960s, the Little people line of Fisher-Price doll playsets was introduced, which quickly gained popularity, eventually becoming a part of today's Fisher-Price building sets.

Mattel stepped up in 1993, taking on Fisher-Price as a major subsidiary, and the new management team placed all of its preschool products under the Fisher-Price name. After many decades, several toys remain wildly popular, like the Power Wheels Fisher-Price ride-on toys and Fisher-Price pedal powered vehicles and the Rescue Heroes Fisher-Price police rescue sets.

As the most trusted name in quality toys for infants and preschool children, Fisher-Price is still loved for their classic preschool toys, but they've added innovative learning toys, award-winning baby gear and numerous licensed children's products and toys to the list of Fisher-Price favorites. Fisher-Price train sets now include Thomas the Tank Engine, for example. This company makes life easier for parents as well, with Fisher-Price highchairs, Fisher-Price cribs, comforters, sheet sets, and Fisher-Price potty trainers, all made with the same concern for long-lasting durability that formed the core of this company, 80 years ago.

Fisher-Price Best Sellers

Fisher-Price Newborn Rock n Play Sleeper - Yellow/Green Yellow/Green
$49.79 - $66.49
up to $1.33
Cashback
3 Stores

Fisher-Price Newborn Rock n Play Sleeper - Yellow/Green Yellow/Green
$49.79 - $66.49
up to $1.33
Cashback
"Rock, soothe, nap or play. The Newborn Rock 'n Play Sleeper is a unique portable sleep seat for your newborn, featuring a wonderful rocking action and an inclined seat for babies who need their heads elevated. A 3-point restraint keeps your baby.....
3 Stores
Fisher-Price Double Bubble Mower
$12.97 - $21.99
up to $0.44
Cashback
2 Stores
Fisher-Price Little People Race Car Carrier Play Set
Fisher-Price Little People Race Car Carrier Play Set
$34.99
$0.70
Cashback
BuyBuyBaby
Fisher-Price Ez Turn Scooter
Fisher-Price Ez Turn Scooter
$26.99
$0.54
Cashback
Sears
Power Wheels Fisher-Price Batman Lil' Quad
Power Wheels Fisher-Price Batman Lil' Quad
$99.99
Toys R Us
Fisher-Price Big Action Dig N Ride Ride-On
Fisher-Price Big Action Dig N Ride Ride-On
$59.99
Toys R Us
Fisher-Price Power Wheels Teenage Mutant Ninja Tu...
Fisher-Price Power Wheels Teenage Mutant Ninja Turtles Lil' Quad
$99.99
Toys R Us
Fisher-Price Power Plus SpaceSaver Cradle 'n Swin...
Fisher-Price Power Plus SpaceSaver Cradle 'n Swing (Beige)
$119.99
$2.40
Cashback
Right Start
Fisher-Price Little People Disney Princess Klip Klop Stable Play Set
$29.99 - $49.99
up to $1.00
Cashback
3 Stores
Fisher-Price Power Wheels Corvette 12-Volt Battery Powered Ride-On Red
$209.99 - $312.99
up to $12.52
Cashback
2 Stores

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