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Fisher-Price
Fisher-Price

About Fisher-Price

Founded in 1930 by Herman Fisher and Irving Price, Price's wife Margaret and Helen Schelle, the company focused on strong, durable toys that promote active play. Fisher-Price push and pull toys were the company's opening line, originally made from splinter-resistant Ponderosa pine and heavy steel. In the early 1950s, Fisher-Price chose plastic as a base material to help the company incorporate brighter colors into its toys. During the 1960s, the Little people line of Fisher-Price doll playsets was introduced, which quickly gained popularity, eventually becoming a part of today's Fisher-Price building sets.

Mattel stepped up in 1993, taking on Fisher-Price as a major subsidiary, and the new management team placed all of its preschool products under the Fisher-Price name. After many decades, several toys remain wildly popular, like the Power Wheels Fisher-Price ride-on toys and Fisher-Price pedal powered vehicles and the Rescue Heroes Fisher-Price police rescue sets.

As the most trusted name in quality toys for infants and preschool children, Fisher-Price is still loved for their classic preschool toys, but they've added innovative learning toys, award-winning baby gear and numerous licensed children's products and toys to the list of Fisher-Price favorites. Fisher-Price train sets now include Thomas the Tank Engine, for example. This company makes life easier for parents as well, with Fisher-Price highchairs, Fisher-Price cribs, comforters, sheet sets, and Fisher-Price potty trainers, all made with the same concern for long-lasting durability that formed the core of this company, 80 years ago.

Fisher-Price Best Sellers

Fisher-Price Ocean Wonders Soothe & Glow Sea Hors...
Fisher-Price Ocean Wonders Soothe & Glow Sea Horse (Blue)
$15.99
$0.32
Cashback
BuyBuyBaby

Fisher-Price Ocean Wonders Soothe & Glow Sea Horse (Blue)
$15.99
$0.32
Cashback
Fisher-Price gives your baby a sleep time friend. Squeeze this Ocean Wonders Soothe & Glow Sea Horse to light up its belly and play soothing lullabies and sounds. PRODUCT FEATURES Music and lights fade after five minutes, giving your little one a...
BuyBuyBaby
Fisher Price Soothe & Glow Seahorse
Fisher Price Soothe & Glow Seahorse
$17.99
$0.72
Cashback
Drugstore.com
Fisher-Price Bright Beats Dance & Move BeatBo
$39.99 - $99.99
up to $4.00
Cashback
3 Stores
Fisher-Price SpaceSaver High Chair (Luminosity)
Fisher-Price SpaceSaver High Chair (Luminosity)
$49.99
$1.00
Cashback
BuyBuyBaby
Soothe & Glow Seahorse
Soothe & Glow Seahorse
$14.97
Walmart
Fisher-Price® Baby's Bouncer in Pink Ellipse™
$25.48 - $29.99
up to $0.60
Cashback
3 Stores
Fisher-Price� First Steps Jumperoo�
Fisher-Price� First Steps Jumperoo�
$157.30
Walmart
Fisher Price® Entertainer 4-in-1 Step 'n Play Piano Activity Seat
$99.97 - $129.99
up to $4.00
Cashback
2 Stores
Fisher-Price Laugh & Learn Counting with Puppy Book
Fisher-Price Laugh & Learn Counting with Puppy Book
$9.99
$0.20
Cashback
BuyBuyBaby
Fisher-Price Beddy Bye Foam Crib and Toddler Matt...
Fisher-Price Beddy Bye Foam Crib and Toddler Mattress
$46.91
$1.88
Cashback
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