Fisher-Price
Fisher-Price

About Fisher-Price

Founded in 1930 by Herman Fisher and Irving Price, Price's wife Margaret and Helen Schelle, the company focused on strong, durable toys that promote active play. Fisher-Price push and pull toys were the company's opening line, originally made from splinter-resistant Ponderosa pine and heavy steel. In the early 1950s, Fisher-Price chose plastic as a base material to help the company incorporate brighter colors into its toys. During the 1960s, the Little people line of Fisher-Price doll playsets was introduced, which quickly gained popularity, eventually becoming a part of today's Fisher-Price building sets.

Mattel stepped up in 1993, taking on Fisher-Price as a major subsidiary, and the new management team placed all of its preschool products under the Fisher-Price name. After many decades, several toys remain wildly popular, like the Power Wheels Fisher-Price ride-on toys and Fisher-Price pedal powered vehicles and the Rescue Heroes Fisher-Price police rescue sets.

As the most trusted name in quality toys for infants and preschool children, Fisher-Price is still loved for their classic preschool toys, but they've added innovative learning toys, award-winning baby gear and numerous licensed children's products and toys to the list of Fisher-Price favorites. Fisher-Price train sets now include Thomas the Tank Engine, for example. This company makes life easier for parents as well, with Fisher-Price highchairs, Fisher-Price cribs, comforters, sheet sets, and Fisher-Price potty trainers, all made with the same concern for long-lasting durability that formed the core of this company, 80 years ago.

Fisher-Price Best Sellers

Fisher Price Soothe & Glow Seahorse
$13.19Sale $7.80 - $22.99
up to $0.75
Cashback
5 Stores

Fisher Price Soothe & Glow Seahorse
$13.19Sale $7.80 - $22.99
up to $0.75
Cashback
With a gentle squeeze, this cuddly friend glows and plays soft music, lullabies and soothing sounds of the ocean. After five minutes the music fades, lights dim, and baby can drift off to dreamland Recommended Ages: 0 Months & up
5 Stores
Fisher-Price Laugh and Learn Smart Stages Chair - Available in July!
$34.99 - $66.99
up to $2.68
Cashback
6 Stores
Fisher-Price Jake and the Neverland Pirates - Yo ...
Fisher-Price Jake and the Neverland Pirates - Yo Ho Let's Go! Jake Talking Action Figure
$19.99
$0.40
Cashback
BuyBuyBaby
Fisher-Price Mickey Mouse World of Cha Cha Choo Choo Train
$29.99
up to $0.60
Cashback
3 Stores
Ford F-150 Black by Fisher-Price®
Ford F-150 Black by Fisher-Price®
$469.99
$9.40
Cashback
Hayneedle.com
Fisher-Price Power Wheels Deluxe Jeep Wrangler
Fisher-Price Power Wheels Deluxe Jeep Wrangler
$299.99
Toys R Us
Fisher-Price Little People Disney Princess Klip K...
Fisher-Price Little People Disney Princess Klip Klops 3 Pack
$15.19
$0.30
Cashback
Target
Fisher-Price Imaginext DC Super Friends - Motorized Batmobile
$20.99 - $32.99
up to $0.66
Cashback
3 Stores
Fisher-Price Power Wheels Ford F-150 Extreme Sport
Fisher-Price Power Wheels Ford F-150 Extreme Sport
$349.99
Toys R Us
Fisher-Price Power Wheels Purple Barbie Jammin' J...
Fisher-Price Power Wheels Purple Barbie Jammin' Jeep 12-Volt Battery-Powered Ride-on
$251.99
Toys R Us

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