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Fisher-Price
Fisher-Price

About Fisher-Price

Founded in 1930 by Herman Fisher and Irving Price, Price's wife Margaret and Helen Schelle, the company focused on strong, durable toys that promote active play. Fisher-Price push and pull toys were the company's opening line, originally made from splinter-resistant Ponderosa pine and heavy steel. In the early 1950s, Fisher-Price chose plastic as a base material to help the company incorporate brighter colors into its toys. During the 1960s, the Little people line of Fisher-Price doll playsets was introduced, which quickly gained popularity, eventually becoming a part of today's Fisher-Price building sets.

Mattel stepped up in 1993, taking on Fisher-Price as a major subsidiary, and the new management team placed all of its preschool products under the Fisher-Price name. After many decades, several toys remain wildly popular, like the Power Wheels Fisher-Price ride-on toys and Fisher-Price pedal powered vehicles and the Rescue Heroes Fisher-Price police rescue sets.

As the most trusted name in quality toys for infants and preschool children, Fisher-Price is still loved for their classic preschool toys, but they've added innovative learning toys, award-winning baby gear and numerous licensed children's products and toys to the list of Fisher-Price favorites. Fisher-Price train sets now include Thomas the Tank Engine, for example. This company makes life easier for parents as well, with Fisher-Price highchairs, Fisher-Price cribs, comforters, sheet sets, and Fisher-Price potty trainers, all made with the same concern for long-lasting durability that formed the core of this company, 80 years ago.

Fisher-Price Best Sellers

Little People Wheelies City Skyway by Fisher-Price®
$39.99 - $59.99
up to $1.20
Cashback
4 Stores

Little People Wheelies City Skyway by Fisher-Price®
$39.99 - $59.99
up to $1.20
Cashback
Fisher-price little people city skyway: standing over 3 feet tall, this play set ramps up the zip ping, zooming racing fun! Your little racer sends a vehicle down the ramp at the top, then waits for the surprise finish as the car comes out at the...
4 Stores
Fisher-Price Little People Animal Fun Sounds Farm by Fisher Price - MATTEL INC.
$25.00 - $39.99
up to $1.60
Cashback
5 Stores
Fisher-Price Rainforest Bouncer
$58.49 - $59.98
up to $2.40
Cashback
2 Stores
Fisher-Price Healthy Care Deluxe Booster Seat
$24.88Sale $23.99 - $44.49
up to $1.78
Cashback
4 Stores
Fisher Price My Little Sweetie Deluxe Rock n' Play Sleeper --
$69.99 - $149.99
Babies "R" Us
Fisher-Price Laugh 'n Learn Jumperoo
$109.95 - $149.99
up to $4.40
Cashback
2 Stores
Fisher-Price Imaginext DC Super Friends Batman & ...
Fisher-Price Imaginext DC Super Friends Batman & Catwoman with Cycles
$16.99
Toys R Us
Fisher-Price Rescue Heroes Rocky Canyon & ATV
Fisher-Price Rescue Heroes Rocky Canyon & ATV
$7.99
Toys R Us
Fisher-Price Comfort Curve Bouncer - Saturn Snuggle
Fisher-Price Comfort Curve Bouncer - Saturn Snuggle
$31.99
$0.64
Cashback
Target
Fisher-Price Precious Planet 2-in-1 Projection Mo...
Fisher-Price Precious Planet 2-in-1 Projection Mobile
$35.09
$0.70
Cashback
Target

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