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Fisher-Price
Fisher-Price

About Fisher-Price

Founded in 1930 by Herman Fisher and Irving Price, Price's wife Margaret and Helen Schelle, the company focused on strong, durable toys that promote active play. Fisher-Price push and pull toys were the company's opening line, originally made from splinter-resistant Ponderosa pine and heavy steel. In the early 1950s, Fisher-Price chose plastic as a base material to help the company incorporate brighter colors into its toys. During the 1960s, the Little people line of Fisher-Price doll playsets was introduced, which quickly gained popularity, eventually becoming a part of today's Fisher-Price building sets.

Mattel stepped up in 1993, taking on Fisher-Price as a major subsidiary, and the new management team placed all of its preschool products under the Fisher-Price name. After many decades, several toys remain wildly popular, like the Power Wheels Fisher-Price ride-on toys and Fisher-Price pedal powered vehicles and the Rescue Heroes Fisher-Price police rescue sets.

As the most trusted name in quality toys for infants and preschool children, Fisher-Price is still loved for their classic preschool toys, but they've added innovative learning toys, award-winning baby gear and numerous licensed children's products and toys to the list of Fisher-Price favorites. Fisher-Price train sets now include Thomas the Tank Engine, for example. This company makes life easier for parents as well, with Fisher-Price highchairs, Fisher-Price cribs, comforters, sheet sets, and Fisher-Price potty trainers, all made with the same concern for long-lasting durability that formed the core of this company, 80 years ago.

Fisher-Price Best Sellers

Fisher-Price Ocean Wonders Soothe & Glow Sea Horse (Blue)
$15.99Sale $12.79 - $15.99
up to $0.51
Cashback
2 Stores

Fisher-Price Ocean Wonders Soothe & Glow Sea Horse (Blue)
$15.99Sale $12.79 - $15.99
up to $0.51
Cashback
Fisher-Price gives your baby a sleep time friend. Squeeze this Ocean Wonders Soothe & Glow Sea Horse to light up its belly and play soothing lullabies and sounds. PRODUCT FEATURES Music and lights fade after five minutes, giving your little one a...
2 Stores
FISHER PRICE BRILLIANT BASICS ACTIVITY WALKER
FISHER PRICE BRILLIANT BASICS ACTIVITY WALKER
$19.99Sale $16.99
$0.68
Cashback
Drugstore.com
Fisher-Price Healthy Care Deluxe Booster Seat
$26.99 - $29.99
up to $0.60
Cashback
2 Stores
Fisher-Price Kick 'N' Play Piano Gym, Pink
Fisher-Price Kick 'N' Play Piano Gym, Pink
$44.89
Walmart
Fisher-Price Woodland Friends Cradle 'n Swing (White)
$139.99Sale $118.99 - $144.99
up to $4.76
Cashback
2 Stores
Fisher Price: Octonauts - Gup-X Launch & Rescue V...
Fisher Price: Octonauts - Gup-X Launch & Rescue Vehicle
$34.99
Walmart
Fisher-Price Rainforest Melodies & Lights Deluxe Gym
$43.85 - $69.99
up to $2.24
Cashback
4 Stores
Fisher-Price Power Wheels Arctic Cat ATV Battery ...
Fisher-Price Power Wheels Arctic Cat ATV Battery Powered Riding Toy - Pink
$309.99Sale $262.59
$5.25
Cashback
Kmart
Octonauts Gup-O & Dashi by Fisher Price
Octonauts Gup-O & Dashi by Fisher Price
$14.99Sale $10.38
$0.21
Cashback
Kmart
Fisher-Price Imaginext Castle Play Set - - Fishe...
Fisher-Price Imaginext Castle Play Set - - Fisher-Price
$13.16
Walmart