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Fisher-Price
Fisher-Price

About Fisher-Price

Founded in 1930 by Herman Fisher and Irving Price, Price's wife Margaret and Helen Schelle, the company focused on strong, durable toys that promote active play. Fisher-Price push and pull toys were the company's opening line, originally made from splinter-resistant Ponderosa pine and heavy steel. In the early 1950s, Fisher-Price chose plastic as a base material to help the company incorporate brighter colors into its toys. During the 1960s, the Little people line of Fisher-Price doll playsets was introduced, which quickly gained popularity, eventually becoming a part of today's Fisher-Price building sets.

Mattel stepped up in 1993, taking on Fisher-Price as a major subsidiary, and the new management team placed all of its preschool products under the Fisher-Price name. After many decades, several toys remain wildly popular, like the Power Wheels Fisher-Price ride-on toys and Fisher-Price pedal powered vehicles and the Rescue Heroes Fisher-Price police rescue sets.

As the most trusted name in quality toys for infants and preschool children, Fisher-Price is still loved for their classic preschool toys, but they've added innovative learning toys, award-winning baby gear and numerous licensed children's products and toys to the list of Fisher-Price favorites. Fisher-Price train sets now include Thomas the Tank Engine, for example. This company makes life easier for parents as well, with Fisher-Price highchairs, Fisher-Price cribs, comforters, sheet sets, and Fisher-Price potty trainers, all made with the same concern for long-lasting durability that formed the core of this company, 80 years ago.

Fisher-Price Best Sellers

Fisher-Price Octonauts Tweak's Octo Max Suit
$20.99Sale $15.99 - $49.99
up to $2.00
Cashback
3 Stores

Fisher-Price Octonauts Tweak's Octo Max Suit
$20.99Sale $15.99 - $49.99
up to $2.00
Cashback
Fisher-Price Octonauts Tweak's Octo Max Suit Tweak's Octo-Max suit is as strong as a Gup and fully equipped for midnight zone missions. This special deep sea suit has lights, sounds, a rescue claw and an air-powered carrot launcher. Includes Tweak...
3 Stores
Fisher-Price Rainforest Melodies & Lights Deluxe Gym
$55.99 - $69.99
up to $2.24
Cashback
6 Stores
Fisher-Price Laugh and Learn Smart Stages Chair - Available in July!
$39.99
up to $0.80
Cashback
3 Stores
Soothe & Glow Seahorse
Soothe & Glow Seahorse
$15.99Sale $12.99
$0.52
Cashback
Drugstore.com
Fisher Price Soothe & Glow Seahorse
Fisher Price Soothe & Glow Seahorse
$15.99Sale $12.99
$0.52
Cashback
Drugstore.com
Fisher Price Find N Seek Game
$24.99Sale $19.99
up to $0.80
Cashback
KimmyShop.com
Fisher-Price Ocean Wonders Soothe & Glow Sea Hors...
Fisher-Price Ocean Wonders Soothe & Glow Sea Horse (Blue)
$15.99
$0.32
Cashback
BuyBuyBaby
My First Craftsman Fisher Price Power Wheels F 15...
My First Craftsman Fisher Price Power Wheels F 150 Truck by Fisher Price - MATTEL INC.
$219.99Sale $169.99
$3.40
Cashback
Kmart
Fisher-Price® Laugh & Learn™ Storybook Rhymes
$14.99 - $15.99
up to $0.32
Cashback
2 Stores
Fisher-Price Little Superstar Classical Stacker
Fisher-Price Little Superstar Classical Stacker
$17.99
$0.36
Cashback
Kmart

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