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Fisher-Price
Fisher-Price

About Fisher-Price

Founded in 1930 by Herman Fisher and Irving Price, Price's wife Margaret and Helen Schelle, the company focused on strong, durable toys that promote active play. Fisher-Price push and pull toys were the company's opening line, originally made from splinter-resistant Ponderosa pine and heavy steel. In the early 1950s, Fisher-Price chose plastic as a base material to help the company incorporate brighter colors into its toys. During the 1960s, the Little people line of Fisher-Price doll playsets was introduced, which quickly gained popularity, eventually becoming a part of today's Fisher-Price building sets.

Mattel stepped up in 1993, taking on Fisher-Price as a major subsidiary, and the new management team placed all of its preschool products under the Fisher-Price name. After many decades, several toys remain wildly popular, like the Power Wheels Fisher-Price ride-on toys and Fisher-Price pedal powered vehicles and the Rescue Heroes Fisher-Price police rescue sets.

As the most trusted name in quality toys for infants and preschool children, Fisher-Price is still loved for their classic preschool toys, but they've added innovative learning toys, award-winning baby gear and numerous licensed children's products and toys to the list of Fisher-Price favorites. Fisher-Price train sets now include Thomas the Tank Engine, for example. This company makes life easier for parents as well, with Fisher-Price highchairs, Fisher-Price cribs, comforters, sheet sets, and Fisher-Price potty trainers, all made with the same concern for long-lasting durability that formed the core of this company, 80 years ago.

Fisher-Price Best Sellers

Fisher-Price® Rainforest Friends Rockin' Tunes Giraffe
$25.99 - $49.99
up to $2.00
Cashback
6 Stores

Fisher-Price® Rainforest Friends Rockin' Tunes Giraffe
$25.99 - $49.99
up to $2.00
Cashback
” Interactive, talking giraffe friend invites baby to play, encouraging baby to rock on by responding to baby’s movements! Bat-at rollerball mane lets baby activate lights, music and character phrases, too. Rock on, Baby! The...
6 Stores
Fisher-Price Loving Family Dollhouse Figures - Grandma
$9.99Sale $9.99
up to $0.20
Cashback
3 Stores
Fisher Price My Little Sweetie Deluxe Rock n' Play Sleeper --
$69.99 - $144.99
Babies "R" Us
Fisher-Price Newbury 4-in-1 Fixed-Side Convertibl...
Fisher-Price Newbury 4-in-1 Fixed-Side Convertible Crib w/BONUS Mattress Bundle Cherry
$159.98
Walmart.com
Fisher-Price My Little Snugabunny Cradle 'n Swing
Fisher-Price My Little Snugabunny Cradle 'n Swing
$139.99
Babies "R" Us
Fisher-Price Little People Race Car Carrier Play Set
Fisher-Price Little People Race Car Carrier Play Set
$34.99
$0.70
Cashback
BuyBuyBaby
Fisher-Price Ocean Wonders(tm) Soothe & Glow Seah...
Fisher-Price Ocean Wonders(tm) Soothe & Glow Seahorse(tm)
$14.99
Toys R Us
Fisher-Price Power Wheels Ford F-150 Extreme Sport
Fisher-Price Power Wheels Ford F-150 Extreme Sport
$349.99
Toys R Us
Fisher-Price Little People Disney Princess Klip Klop Stable Play Set
$29.99 - $49.99
up to $1.00
Cashback
4 Stores
Power Wheels Fisher-Price Jeep Wrangler Ride On -...
Power Wheels Fisher-Price Jeep Wrangler Ride On - Hot Wheels
$249.99
Toys R Us

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