Valentine's Day Gift Guide ♥ Shop Love

Fisher-Price
Fisher-Price

About Fisher-Price

Founded in 1930 by Herman Fisher and Irving Price, Price's wife Margaret and Helen Schelle, the company focused on strong, durable toys that promote active play. Fisher-Price push and pull toys were the company's opening line, originally made from splinter-resistant Ponderosa pine and heavy steel. In the early 1950s, Fisher-Price chose plastic as a base material to help the company incorporate brighter colors into its toys. During the 1960s, the Little people line of Fisher-Price doll playsets was introduced, which quickly gained popularity, eventually becoming a part of today's Fisher-Price building sets.

Mattel stepped up in 1993, taking on Fisher-Price as a major subsidiary, and the new management team placed all of its preschool products under the Fisher-Price name. After many decades, several toys remain wildly popular, like the Power Wheels Fisher-Price ride-on toys and Fisher-Price pedal powered vehicles and the Rescue Heroes Fisher-Price police rescue sets.

As the most trusted name in quality toys for infants and preschool children, Fisher-Price is still loved for their classic preschool toys, but they've added innovative learning toys, award-winning baby gear and numerous licensed children's products and toys to the list of Fisher-Price favorites. Fisher-Price train sets now include Thomas the Tank Engine, for example. This company makes life easier for parents as well, with Fisher-Price highchairs, Fisher-Price cribs, comforters, sheet sets, and Fisher-Price potty trainers, all made with the same concern for long-lasting durability that formed the core of this company, 80 years ago.

Fisher-Price Best Sellers

Fisher-Price Bright Beats Dance & Move BeatBo
$39.99Sale $37.65 - $99.99
up to $4.00
Cashback
6 Stores

Fisher-Price Bright Beats Dance & Move BeatBo
$39.99Sale $37.65 - $99.99
up to $4.00
Cashback
Encourage your little one to sing, dance and learn with the super-exciting Fisher-Price Bright Beats Dance & Move BeatBo. This Fisher-Price musical and learning toy has multiple features that will help teach the ABCs, colors, counting and more, while...
6 Stores
Fisher-Price® Kick & Play Piano Gym in Blue
Fisher-Price® Kick & Play Piano Gym in Blue
$49.99
$1.00
Cashback
BuyBuyBaby
Fisher-Price Deluxe Sit-Me-Up Floor Seat, Coral/G...
Fisher-Price Deluxe Sit-Me-Up Floor Seat, Coral/Green
$47.99Sale $38.39
$0.77
Cashback
Kohl's
Fisher-Price Riley 3-in-1 Convertible Crib Navy
$249.00Sale $199.99 - $249.99
up to $10.00
Cashback
4 Stores
Fisher-Price Zoo Animal Deluxe SpaceSaver High Ch...
Fisher-Price Zoo Animal Deluxe SpaceSaver High Chair (Tan)
$99.99Sale $79.99
$1.60
Cashback
Kohl's
Fisher-Price Rainforest Melodies & Lights Deluxe Gym
$53.99 - $69.99
up to $2.24
Cashback
6 Stores
Fisher-Price® Thomas & Friends™ Wooden Railway Merrick and the Rock Crusher
$112.94 - $119.98
up to $2.40
Cashback
2 Stores
Disney Princess Little People Songs Palace by Fis...
Disney Princess Little People Songs Palace by Fisher-Price (Snow White)
$79.99
$1.60
Cashback
Kohl's
Fisher-Price - Ducky Fun 3-1 Potty Seat with Trai...
Fisher-Price - Ducky Fun 3-1 Potty Seat with Training Necessities Bundle
$22.50
Walmart
Fisher-Price Comfort Curve Bouncer
Fisher-Price Comfort Curve Bouncer
$29.97
Walmart