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Fisher-Price
Fisher-Price

About Fisher-Price

Founded in 1930 by Herman Fisher and Irving Price, Price's wife Margaret and Helen Schelle, the company focused on strong, durable toys that promote active play. Fisher-Price push and pull toys were the company's opening line, originally made from splinter-resistant Ponderosa pine and heavy steel. In the early 1950s, Fisher-Price chose plastic as a base material to help the company incorporate brighter colors into its toys. During the 1960s, the Little people line of Fisher-Price doll playsets was introduced, which quickly gained popularity, eventually becoming a part of today's Fisher-Price building sets.

Mattel stepped up in 1993, taking on Fisher-Price as a major subsidiary, and the new management team placed all of its preschool products under the Fisher-Price name. After many decades, several toys remain wildly popular, like the Power Wheels Fisher-Price ride-on toys and Fisher-Price pedal powered vehicles and the Rescue Heroes Fisher-Price police rescue sets.

As the most trusted name in quality toys for infants and preschool children, Fisher-Price is still loved for their classic preschool toys, but they've added innovative learning toys, award-winning baby gear and numerous licensed children's products and toys to the list of Fisher-Price favorites. Fisher-Price train sets now include Thomas the Tank Engine, for example. This company makes life easier for parents as well, with Fisher-Price highchairs, Fisher-Price cribs, comforters, sheet sets, and Fisher-Price potty trainers, all made with the same concern for long-lasting durability that formed the core of this company, 80 years ago.

Fisher-Price Best Sellers

Fisher-Price Power Wheels DC Super Friends 12-Vol...
Fisher-Price Power Wheels DC Super Friends 12-Volt Battery-Powered Kawasaki Batman ATV
$238.09
Walmart

Fisher-Price Power Wheels DC Super Friends 12-Volt Battery-Powered Kawasaki Batman ATV
$238.09
The power wheels ATV is made for children ages 3 years old and up. It has a convenient size for storing in your garage when they are not playing with it. Let this Fisher-Price DC Super Friends Kawasaki ATV, Batman bring your child the adventure they...
Walmart
FISHER PRICE BRILLIANT BASICS ACTIVITY WALKER
$19.99Sale $17.99 - $25.89
up to $0.72
Cashback
3 Stores
Fisher-Price Rainforest Melodies & Lights Deluxe Gym
$43.86 - $69.99
up to $2.24
Cashback
6 Stores
Fisher-Price® Kick & Play Piano Gym in Blue
Fisher-Price® Kick & Play Piano Gym in Blue
$49.99
$1.00
Cashback
BuyBuyBaby
Fisher-Price Woodland 3-in-1 Play Gym
$34.99Sale $33.60 - $34.99
up to $0.70
Cashback
3 Stores
Fisher-Price Power Wheels Hot Wheels Jeep Wrangler 12-Volt Battery-Powered Ride-On Blue
$249.99 - $304.99
up to $10.00
Cashback
3 Stores
Fisher-Price Rainforest Jumperoo
$70.24 - $104.99
up to $4.20
Cashback
4 Stores
Fisher-Price Big Action Demolition Ride-On
Fisher-Price Big Action Demolition Ride-On
$39.98
Walmart
Fisher-Price Laugh & Learn Smart Stages Activity Zoo
$15.68 - $24.99
up to $0.50
Cashback
2 Stores
Fisher-Price Laugh & Learn Counting with Puppy Book
$9.50 - $11.19
up to $0.22
Cashback
3 Stores