Fisher-Price
Fisher-Price

About Fisher-Price

Founded in 1930 by Herman Fisher and Irving Price, Price's wife Margaret and Helen Schelle, the company focused on strong, durable toys that promote active play. Fisher-Price push and pull toys were the company's opening line, originally made from splinter-resistant Ponderosa pine and heavy steel. In the early 1950s, Fisher-Price chose plastic as a base material to help the company incorporate brighter colors into its toys. During the 1960s, the Little people line of Fisher-Price doll playsets was introduced, which quickly gained popularity, eventually becoming a part of today's Fisher-Price building sets.

Mattel stepped up in 1993, taking on Fisher-Price as a major subsidiary, and the new management team placed all of its preschool products under the Fisher-Price name. After many decades, several toys remain wildly popular, like the Power Wheels Fisher-Price ride-on toys and Fisher-Price pedal powered vehicles and the Rescue Heroes Fisher-Price police rescue sets.

As the most trusted name in quality toys for infants and preschool children, Fisher-Price is still loved for their classic preschool toys, but they've added innovative learning toys, award-winning baby gear and numerous licensed children's products and toys to the list of Fisher-Price favorites. Fisher-Price train sets now include Thomas the Tank Engine, for example. This company makes life easier for parents as well, with Fisher-Price highchairs, Fisher-Price cribs, comforters, sheet sets, and Fisher-Price potty trainers, all made with the same concern for long-lasting durability that formed the core of this company, 80 years ago.

Fisher-Price Best Sellers

Ford F-150 Black by Fisher-Price®
$349.99 - $474.99
up to $9.50
Cashback
2 Stores

Ford F-150 Black by Fisher-Price®
$349.99 - $474.99
up to $9.50
Cashback
Miles of Smiles! Kids will get revved up for a real driving experience with two forward speeds, plus reverse, and rugged tires that perform on hard surfaces and grass. Driver-friendly features include Power-Lock® brakes, high-speed lockout.....
2 Stores
Fisher-Price Power Wheels Corvette 12-Volt Battery-Powered Ride-On Blue
$199.00 - $229.98
2 Stores
Fisher-Price Little People Music Parade Ride-On
Fisher-Price Little People Music Parade Ride-On
$23.98
Walmart
Fisher-Price Imaginext Batbot
Fisher-Price Imaginext Batbot
$64.99
Toys R Us
Fisher Price Superstar Step N' Play Entertainer
$80.00 - $139.99
up to $2.80
Cashback
4 Stores
Fisher-Price Loving Family Dollhouse
$69.65
up to $1.39
Cashback
2 Stores
Fisher-Price Little People Lil' Movers School Bus
$15.99 - $21.99
up to $0.44
Cashback
4 Stores
Fisher-Price Laugh and Learn Smart Stages Chair - Available in July!
$34.99 - $35.99
up to $0.72
Cashback
2 Stores
Fisher-Price Power Wheels Ford F-150 Extreme Sport
Fisher-Price Power Wheels Ford F-150 Extreme Sport
$329.99
Toys R Us
Fisher-Price Calming Vibrations Cuddle Soother - Elephant
$12.79 - $13.49
up to $0.64
Cashback
2 Stores

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