Daily deals

About Fitflop

The idea of FitFlop shoes was born out of the need to maintain a healthy body while working. After successfully launching two business, Marcia Kilgore realized that operating those two businesses took so much of her time she had little time for exercising on the treadmill as she had done previously. This was especially important to her since one of her businesses involved personal training.

So after two years of research and design, Marcia Kilgore launched Fitflop in 2007 with the help of biomechanists Dr. David Cook and Darren James of the Human Performance Centre at London's Southbank University. Fitflop stimulates leg muscles with every step, re-energizing aching feet, improving posture and reducing stress on the joints and back.

The secret to how Fitflops work lies in the construction of the shoes and the Microwobbleboard used in every shoe, FitFlop sandal and FitFlop boot produced by Fitflops.This device lies within the midsole of every shoe, which increases muscle activity in the glutes and leg muscles with every step. This improves posture by reducing the stress in the lower body.

Fitflop Best Sellers

FitFlop - Super T Sneaker Leather (Black) - Footwear
FitFlop - Super T Sneaker Leather (Black) - Footwear
$74.99
$3.00
Cashback
6PM

FitFlop - Super T Sneaker Leather (Black) - Footwear
$74.99
$3.00
Cashback
6pm.com is proud to offer the FitFlop - Super T Sneaker Leather (Black) - Footwear: Add style and plenty of energy to your walking wear with the Super T Sneaker Leather from FitFlop. ; Nubuck leather upper with a traditional lacing system for easy...
6PM
FitFlop - Super T Sneaker Leather (Black) - Footwear
FitFlop - Gemini (Sunflower/Mink) - Footwear
FitFlop - Gemini (Sunflower/Mink) - Footwear
$66.99
$2.68
Cashback
6PM
FitFlop - Sling Leather (Navajo Brown) - Footwear
FitFlop - Sling Leather (Navajo Brown) - Footwear
$63.48
$2.54
Cashback
6PM
FitFlop 'Rock Chic' Thong Sandal Black 5 M
FitFlop 'Rock Chic' Thong Sandal Black 5 M
$269.95
$8.10
Cashback
Nordstrom
FitFlop 'Florent' Sandal
FitFlop 'Florent' Sandal
$89.95
$2.70
Cashback
Nordstrom
FitFlop - Walkstar III Leather (Chocolate Leather...
FitFlop - Walkstar III Leather (Chocolate Leather) - Footwear
$44.06
$1.76
Cashback
6PM
FitFlop 'Walkstar 3' Sandal Platinum Black 5 M
FitFlop 'Walkstar 3' Sandal Platinum Black 5 M
$74.95
$2.25
Cashback
Nordstrom
FitFlop Lulu - Women's Flip Flops
$79.95
$4.80
Cashback
Shoebuy.com
FitFlop Mukluk - Women's Winter Boots
$149.95
$9.00
Cashback
Shoebuy.com
FitFlop Fleur - Women's Flip Flops
$99.95
$6.00
Cashback
Shoebuy.com