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About Giorgio Beverly Hills

Established in 1961 by retail legend Fred Hayman, Giorgio Beverly Hills is famous for its striped yellow and black awning and its perfect location on Rodeo Drive. A luxury fashion boutique with a devoted celebrity following, the store carried an assortment of unique fashions, gifts and home decor. Judith Krantz, whose blockbuster 1978 novel, “Scruples,” was inspired by the business, spoke of the boutique as a club where celebrities could meet and chat for hours. Designed to evoke the glamorous Hollywood lifestyle, the brand's first fragrance was a lush, somewhat cloying Oriental scent called Giorgio, launched in 1981. Until 1987, when Fred Hayman sold the fragrance to Avon Products, Bloomingdales held exclusive distribution rights to the Giorgio Beverly Hills fragrance line, which was the best-selling fragrance of the decade.

In 1989, Michael Gould was appointed as the head of the fragrance line, which led to the launch of several new fragrances, including RED that same year, another top seller for the label. RED was followed by Wings in 1994, Giorgio Aire in 1995, Ocean Dream and Red 2 in 1996, Giorgio G in 1999, and the newest signature scent, Giorgio Beverly Hills, in 2002. The women's fragrances are complemented by several popular fragrances for men, such as Giorgio V.I.P. Special Reserve, RED for Men, WINGS For Men and Giorgio Beverly Hills cologne.

Bond No. 9's distinctive ability to capture the essence of the island of Manhattan using only perfumes has changed the way people look at and relate to fragrances. It's certainly one of the coolest scent philosophies we've seen in a long time.

Giorgio Beverly Hills Best Sellers

Giorgio by Beverly Hills 6.8 oz Body Moisturizer (lotion) for women.
$17.99 - $25.16
up to $1.08
Cashback
2 Stores

Giorgio by Beverly Hills 6.8 oz Body Moisturizer (lotion) for women.
$17.99 - $25.16
up to $1.08
Cashback
Launched by the design house of Giorgio Beverly Hills in 1982, GIORGIO is classified as a sharp, flowery fragrance. This feminine scent possesses a blend of floral bergamont, mandarin, jasmine, rose, carnation, orris, sandalwood, cedarwood, musk, moss...
2 Stores
Giorgio Beverly Hills 90210 Moment Women's 0...
Giorgio Beverly Hills 90210 Moment Women's 0.07-ounce Eau de Parfum Splash Mini Vial
$11.19
$0.22
Cashback
Overstock.com
Giorgio by Giorgio Beverly Hills for Women - 2 Pc Gift Set 3oz EDT Spray  6.8oz Body Moisturizer
$41.22Sale $31.71
$1.27
Cashback
UnbeatableSale
Wings by Giorgio Beverly Hills for Men - 2 pc Gif...
Wings by Giorgio Beverly Hills for Men - 2 pc Gift Set 3.4oz edt Spray 3.4oz after shave
$28.03
$0.56
Cashback
Kmart
Giorgio Beverly Hills 90210 Sexy Women's 0.0...
Giorgio Beverly Hills 90210 Sexy Women's 0.07-ounce Pure Sexy and Very Sexy Eau de Toilette Vials
$11.19
$0.22
Cashback
Overstock.com