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About Giorgio Beverly Hills

Established in 1961 by retail legend Fred Hayman, Giorgio Beverly Hills is famous for its striped yellow and black awning and its perfect location on Rodeo Drive. A luxury fashion boutique with a devoted celebrity following, the store carried an assortment of unique fashions, gifts and home decor. Judith Krantz, whose blockbuster 1978 novel, “Scruples,” was inspired by the business, spoke of the boutique as a club where celebrities could meet and chat for hours. Designed to evoke the glamorous Hollywood lifestyle, the brand's first fragrance was a lush, somewhat cloying Oriental scent called Giorgio, launched in 1981. Until 1987, when Fred Hayman sold the fragrance to Avon Products, Bloomingdales held exclusive distribution rights to the Giorgio Beverly Hills fragrance line, which was the best-selling fragrance of the decade.

In 1989, Michael Gould was appointed as the head of the fragrance line, which led to the launch of several new fragrances, including RED that same year, another top seller for the label. RED was followed by Wings in 1994, Giorgio Aire in 1995, Ocean Dream and Red 2 in 1996, Giorgio G in 1999, and the newest signature scent, Giorgio Beverly Hills, in 2002. The women's fragrances are complemented by several popular fragrances for men, such as Giorgio V.I.P. Special Reserve, RED for Men, WINGS For Men and Giorgio Beverly Hills cologne.

Bond No. 9's distinctive ability to capture the essence of the island of Manhattan using only perfumes has changed the way people look at and relate to fragrances. It's certainly one of the coolest scent philosophies we've seen in a long time.

Giorgio Beverly Hills Best Sellers

Red by Giorgio Beverly Hills for Men - 3.4 oz EDT Spray
$18.99Sale $16.63 - $52.99
up to $1.38
Cashback
5 Stores

Red by Giorgio Beverly Hills for Men - 3.4 oz EDT Spray
$18.99Sale $16.63 - $52.99
up to $1.38
Cashback
A leathery scent with notes of artemisia, basil, bergamot, caraway, carnation, jasmine, geranium, juniper berries, rose, thyme, amber, leather, cedar, oakmoss and patchouli.
5 Stores
G by Giorgio Beverly Hills for Women - 3 oz EDP Spray
$25.99 - $41.88
up to $1.82
Cashback
3 Stores
GIORGIO by Giorgio Beverly Hills EDT Spray 3 Oz for Women
$24.94 - $40.52
up to $1.38
Cashback
3 Stores
Wings by Giorgio Beverly Hills for Men - 3.4 oz EDT Spray
$18.99 - $45.99
up to $1.50
Cashback
4 Stores
Giorgio by Giorgio Beverly Hills for Men - 4 oz EDT Spray
$16.99 - $44.38
up to $1.78
Cashback
3 Stores

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