This luxury collection for the home evokes the cool, clean-lined style of a world-class hotel, creating, as Macy's would put it, an oasis in the modern world. The collection offers high thread-count Hotel Collection sheets and luxurious Hotel Collection comforters in fabrics for the customer who appreciates quality and modern design. The sophisticated collection includes Hotel Collection bedding, Hotel Collection bath towels and Hotel Collection mattress pads soon after the collection was launched.
Between 2001 and 2005, Macy's private brands, including the Hotel Collection, grew three times faster than market brands in their stores, showing that customers were looking for specifically targeted styles. The Purely Organic sheets and towels from the Haven by Hotel Collection was the company's first move into an ecologically proactive bedding department, featuring sheets and towels made of 100% organic cotton in gorgeous colors created by eco-friendly dyes, including Hotel Collection quilts, Hotel Collection blankets and Hotel Collection pillow cases.