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Hype

About Hype

Jonathan Martin, named after the sons of the founder & the president, began in 1975 as a small manufacturer and wholesaler of women's tops & blouses. In 1996, Joe Ouaknine became the footwear licensee of Hype and Jonathan Martin, and together with Mondani of New York, which also manages London Fog, Rampage, and other top brands, Hype apparel and handbags create a unified line of trendy styles for girls and women. With no fear of bright colors and unusual concepts, Hype dresses, for example, are often tie-dyed, playfully printed or tiered in blocks of color, always with feminine touches like rosettes, gauze, lace, embroidery or chiffon.

Hype handbags and wallets tend to be even more playful, often sporting long tassels or fringe, covered with studs and embellished with chains. Natural leathers are prevalent, but pink and other pastels do show up in the collection from time to time. The brand's extensive footwear line includes pumps, boots, flats and sandals, and almost every style has a playful flair, offering leathers in unusual prints and colors, feathers, beads or flowers across the toes, and again, the tendency to cover entire boots or shoes with metal studs. Using their extensive collection of exclusive prints, plus a dedication to merging a great fit with the latest styles, the brand is taken seriously in high fashion circles and often featured in top fashion magazines.

Hype Best Sellers

L. Erickson Silk Head Wrap Hype Stripe Green/ Black
L. Erickson Silk Head Wrap Hype Stripe Green/ Black
$54.00
$1.62
Cashback
Nordstrom

L. Erickson Silk Head Wrap Hype Stripe Green/ Black
$54.00
$1.62
Cashback
Bright prints and lustrous solids style a graceful silk charmeuse head wrap that stretches for a perfect fit. Color(s): floral orange/ shoal, hammock plaid/ ivory, hype stripe green/ black, hype stripe rainbow /melon, pink/ milkshake, shoal/...
Nordstrom
L. Erickson Silk Head Wrap Hype Stripe Green/ Black
L. Erickson Silk Head Wrap Hype Stripe Rainbow /M...
L. Erickson Silk Head Wrap Hype Stripe Rainbow /Melon
$54.00
$1.62
Cashback
Nordstrom
Nomis Hype Jacket - Women's Scarlet Red, S
$249.95Sale $162.47
up to $9.75
Cashback
2 Stores
Nomis Hype Jacket - Women's Scarlet Red, XL
$249.95Sale $162.47
up to $9.75
Cashback
2 Stores
Nomis Hype Jacket - Women's Scarlet Red, XS
$249.95Sale $162.47
up to $9.75
Cashback
2 Stores
L. Erickson Silk Sash Ponytail Holder Black/ Hype...
L. Erickson Silk Sash Ponytail Holder Black/ Hype Stripe Green
$44.00
$1.32
Cashback
Nordstrom
L. Erickson Silk Sash Ponytail Holder Melon/ Hype...
L. Erickson Silk Sash Ponytail Holder Melon/ Hype Stripe Rainbow
$44.00
$1.32
Cashback
Nordstrom
Nike 6.0 Dri-FIT Hype Stripe Men's T-Shirt - Ligh...
Nike 6.0 Dri-FIT Hype Stripe Men's T-Shirt - Light Bone, M
$35.00
$1.40
Cashback
Nike
Nike 6.0 Dri-FIT Hype Stripe Men's T-Shirt - Ligh...
Nike 6.0 Dri-FIT Hype Stripe Men's T-Shirt - Light Bone, XL
$35.00
$1.40
Cashback
Nike
Nike 6.0 Dri-FIT Hype Stripe Men's T-Shirt - Ligh...
Nike 6.0 Dri-FIT Hype Stripe Men's T-Shirt - Light Bone, L
$35.00
$1.40
Cashback
Nike