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About Ivory

A division of consumer goods giant Procter & Gamble, Ivory soap was first sold in 1879. Based in Cincinnati along with the rest of the P&G family, Ivory, a white bar soap, has maintained its reputation for its antimicrobial efficacy in cleaning. The product was marketed and widely popularized as “the soap that floats” when James Gamble, the founder's son, discovered how to make soap float in water.

In 1992, a full century after introducing its first slogan “It floats!” the company introduced glycerin as a way to retain moisture and keep the skin soft. The introduction of this new ingredient also saw the end of floating soap. At this point, however, the parent company P&G was a corporate giant of consumer goods, with a plethora of brands and products profiting handsomely. Whether the soap would still float seemed almost irrelevant by 1992.

Since its inception over a century ago, Ivory has brought on a number of new products all of which maintain its reputation as effective, safe, and skin-friendly cleaning soaps. The classic Ivory bar soap has thrived over the year, and the company now also offers a liquid hand soap and bath wash for personal use. For household use, the company now produces both laundry soap and dish soap.

Ivory Best Sellers

Dior '5 Couleurs Lift' Eyeshadow Palette Lifting ...
Dior '5 Couleurs Lift' Eyeshadow Palette Lifting Ivory
$61.00
$1.83
Cashback
Nordstrom

Dior '5 Couleurs Lift' Eyeshadow Palette Lifting Ivory
$61.00
$1.83
Cashback
The first eye-lifting and radiance-boosting eye palette that features advanced serum powders. Both immediately and over time, 5-Couleurs Lift eyeshadows smooth, frame and brighten the eyes. Each smart palette offers a full radiance-boosting ritual...
Nordstrom
jouer Age-Repairing Perfector Foundation, No. 1 -...
jouer Age-Repairing Perfector Foundation No. 1 - Ivory 1 ea
$34.00
$1.02
Cashback
Nordstrom
L. Erickson 'Large Marcella' Barrette Ivory/ Silv...
L. Erickson 'Large Marcella' Barrette Ivory/ Silver One Size
$68.00
$2.04
Cashback
Nordstrom
L. Erickson 'Small Marcella' Barrette Ivory/ Silv...
L. Erickson 'Small Marcella' Barrette Ivory/ Silver One Size
$38.00
$1.14
Cashback
Nordstrom
L. Erickson 'Grand Yvette' Ponytail Holder Ivory ...
L. Erickson 'Grand Yvette' Ponytail Holder Ivory Tokyo One Size
$42.00
$1.26
Cashback
Nordstrom

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