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About LEGO

It all starts with the pieces-brightly colored, interlocking plastic parts that can be formed and re-formed in endless ways to create a whole world of imagination. LEGO construction toys aren't just a beloved plaything; they're a pop culture icon and a must-have in any child's toy collection.

The LEGO brand began in a small carpenter's workshop in Denmark in the early 1930s. Ole Kirk Christianson was the founder and creator of the now iconic plastic toys, which were originally called “Automatic Binding Bricks.” Christianson chose the name “Lego” from the Danish expression leg godt, which means “play well.” Today, that same expression is the driving force behind a company that has become an international powerhouse and the fifth largest toy company in the world, supplying toys to more than 130 countries around the globe.

From basic construction kits like the LEGO Starter Set to play sets featuring beloved brands like LEGO Star Wars and LEGO Indiana Jones, LEGO toys are must-have for kids that love to build. For the tiniest construction workers, there are even LEGO Duplo sets featuring larger bricks for little fingers. LEGO's commitment to helping children learn and grow through play is evident in the quality and design of their toys. LEGO believes that with their construction toys, they are inspiring and creating the “builders of tomorrow.” Watching any child manipulate the small pieces to create landscapes, space shuttles, race tracks and pirate ships will make you believe that's exactly what LEGO products do.

LEGO Best Sellers

LEGO® MINDSTORMS® EV3
LEGO® MINDSTORMS® EV3
$349.99
LEGO

LEGO® MINDSTORMS® EV3
$349.99
Create and command amazing LEGO® MINDSTORMS® EV3 robots with touch sensor, color sensor, infrared sensor and 550+ LEGO Technic elements.
LEGO
LEGO Star Wars 75079 Shadow Troopers
LEGO Star Wars 75079 Shadow Troopers
$19.95
$0.40
Cashback
HSN.com
LEGO Star Wars Darth Maul Kids Watch with Mini Figure
$24.99 - $25.00
up to $0.50
Cashback
2 Stores
Lego Nexo Knights
Lego Nexo Knights
$8.23
Walmart
Police Interceptor
Police Interceptor
$19.99
LEGO
LEGO Star Wars: Republic Gunship
LEGO Star Wars: Republic Gunship
$424.99
Walmart
LEGO Friends Andrea's Stage 3932 - LEGO SYSTEM AS
LEGO Friends Andrea's Stage 3932 - LEGO SYSTEM AS
$49.99
Walmart
LEGO Star Wars Mandalorian Fighter ( 30241)
LEGO Star Wars Mandalorian Fighter ( 30241)
$8.99
Walmart
LEGO City: Police Helicopter
LEGO City: Police Helicopter
$36.99
Walmart
Arend elle Castle Celebration 41068
Arend elle Castle Celebration 41068
$69.95
$1.40
Cashback
Disney Store