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About LEGO

It all starts with the pieces-brightly colored, interlocking plastic parts that can be formed and re-formed in endless ways to create a whole world of imagination. LEGO construction toys aren't just a beloved plaything; they're a pop culture icon and a must-have in any child's toy collection.

The LEGO brand began in a small carpenter's workshop in Denmark in the early 1930s. Ole Kirk Christianson was the founder and creator of the now iconic plastic toys, which were originally called “Automatic Binding Bricks.” Christianson chose the name “Lego” from the Danish expression leg godt, which means “play well.” Today, that same expression is the driving force behind a company that has become an international powerhouse and the fifth largest toy company in the world, supplying toys to more than 130 countries around the globe.

From basic construction kits like the LEGO Starter Set to play sets featuring beloved brands like LEGO Star Wars and LEGO Indiana Jones, LEGO toys are must-have for kids that love to build. For the tiniest construction workers, there are even LEGO Duplo sets featuring larger bricks for little fingers. LEGO's commitment to helping children learn and grow through play is evident in the quality and design of their toys. LEGO believes that with their construction toys, they are inspiring and creating the “builders of tomorrow.” Watching any child manipulate the small pieces to create landscapes, space shuttles, race tracks and pirate ships will make you believe that's exactly what LEGO products do.

LEGO Best Sellers

LEGO Ninjago Ninja DB X
$73.68 - $79.99
up to $1.60
Cashback
2 Stores

LEGO Ninjago Ninja DB X
$73.68 - $79.99
up to $1.60
Cashback
Pythor and the Anacondrai have returned to NINJAGO™ so the Ninja team must rush to the scene with the Ninja DB X to confront NINJAGO’s most fearsome enemy! Drive the powerful 6-wheel vehicle through the jungle and into battle at the.....
2 Stores
LEGO Creator Family House Play Set
LEGO Creator Family House Play Set
$74.99
$1.50
Cashback
Sears
LEGO by Room Copenhagen Storage Brick 4, Red, 1 ea
LEGO by Room Copenhagen Storage Brick 4 Red 1 ea
$41.99
$0.84
Cashback
Overstock.com
LEGO Star Wars General Grievous' Wheel Bike (75040)
LEGO Star Wars General Grievous' Wheel Bike (75040)
$19.99
Walmart
LEGO Jurassic World Raptor Rampage
LEGO Jurassic World Raptor Rampage
$54.99
$1.65
Cashback
CP Toys
LEGO Disney Princess - Cinderella's Dream Carriage (41053)
$29.97 - $39.99
up to $1.60
Cashback
3 Stores
ZipBin LEGO City Toy Box Playmat by Neat-Oh
$13.36
Sam's Club
Puppy Training
Puppy Training
$4.99
LEGO
Friends Heartlake Lighthouse
$39.97 - $39.99
up to $0.80
Cashback
3 Stores
High Speed Police Chase
High Speed Police Chase
$19.99
LEGO

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