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About LEGO

It all starts with the pieces-brightly colored, interlocking plastic parts that can be formed and re-formed in endless ways to create a whole world of imagination. LEGO construction toys aren't just a beloved plaything; they're a pop culture icon and a must-have in any child's toy collection.

The LEGO brand began in a small carpenter's workshop in Denmark in the early 1930s. Ole Kirk Christianson was the founder and creator of the now iconic plastic toys, which were originally called “Automatic Binding Bricks.” Christianson chose the name “Lego” from the Danish expression leg godt, which means “play well.” Today, that same expression is the driving force behind a company that has become an international powerhouse and the fifth largest toy company in the world, supplying toys to more than 130 countries around the globe.

From basic construction kits like the LEGO Starter Set to play sets featuring beloved brands like LEGO Star Wars and LEGO Indiana Jones, LEGO toys are must-have for kids that love to build. For the tiniest construction workers, there are even LEGO Duplo sets featuring larger bricks for little fingers. LEGO's commitment to helping children learn and grow through play is evident in the quality and design of their toys. LEGO believes that with their construction toys, they are inspiring and creating the “builders of tomorrow.” Watching any child manipulate the small pieces to create landscapes, space shuttles, race tracks and pirate ships will make you believe that's exactly what LEGO products do.

LEGO Best Sellers

LEGO City Town Square (60027 )
LEGO City Town Square (60027 )
$119.99
Toys R Us

LEGO City Town Square (60027 )
$119.99
The LEGO City Town Square is always bustling with activity! Lift the new statue into position with the mobile crane. Clean the streets with the street sweeper before the shoppers arrive on the red bus. Visit the showroom and take the bikes for a...
Toys R Us
The LEGO Movie Benny's Spaceship Spaceship Spaceship! (70816)
$99.99
Cashbackup to $2.00
Cashback
2 Stores
The LEGO Movie Emmet's Construct-O-Mech (70814)
$59.99 - $69.99
Cashbackup to $1.20
Cashback
2 Stores
LEGO Chima Crawley Claw Ripper Play Set (Coming Soon)
$11.88 - $16.99
Cashbackup to $0.24
Cashback
2 Stores
LEGO Bricks & More Build and Play Box (4630)
LEGO Bricks & More Build and Play Box (4630)
$69.99
Toys R Us
LEGO Chima The Lion CHI Temple Play Set
LEGO Chima The Lion CHI Temple Play Set
$155.95
Cashback$3.12
Cashback
HSN.com
LEGO Marvel Super Heroes The Avengers Hulk's Heli...
LEGO Marvel Super Heroes The Avengers Hulk's Helicarrier Breakout (6868)
$64.99
eToys
LEGO Legends of Chima Gorzan's Walker (30262)
LEGO Legends of Chima Gorzan's Walker (30262)
$3.99
Toys R Us
LEGO City Arctic Scout 30310
LEGO City Arctic Scout 30310
$4.99
Toys R Us
LEGO City Space Shuttle (3367 )
LEGO City Space Shuttle (3367 )
$32.99
Toys R Us

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