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About LEGO

It all starts with the pieces-brightly colored, interlocking plastic parts that can be formed and re-formed in endless ways to create a whole world of imagination. LEGO construction toys aren't just a beloved plaything; they're a pop culture icon and a must-have in any child's toy collection.

The LEGO brand began in a small carpenter's workshop in Denmark in the early 1930s. Ole Kirk Christianson was the founder and creator of the now iconic plastic toys, which were originally called “Automatic Binding Bricks.” Christianson chose the name “Lego” from the Danish expression leg godt, which means “play well.” Today, that same expression is the driving force behind a company that has become an international powerhouse and the fifth largest toy company in the world, supplying toys to more than 130 countries around the globe.

From basic construction kits like the LEGO Starter Set to play sets featuring beloved brands like LEGO Star Wars and LEGO Indiana Jones, LEGO toys are must-have for kids that love to build. For the tiniest construction workers, there are even LEGO Duplo sets featuring larger bricks for little fingers. LEGO's commitment to helping children learn and grow through play is evident in the quality and design of their toys. LEGO believes that with their construction toys, they are inspiring and creating the “builders of tomorrow.” Watching any child manipulate the small pieces to create landscapes, space shuttles, race tracks and pirate ships will make you believe that's exactly what LEGO products do.

LEGO Best Sellers

LEGO Jurassic World 4x4
$32.99Sale $29.01
up to $0.58
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2 Stores

LEGO Jurassic World 4x4
$32.99Sale $29.01
up to $0.58
Cashback
LEGO Jurassic World 4x4: Gray has got lost in the park and is rolling around in a gyro sphere being chased by a dilophosaurus Join the ACU trooper as he drives to the rescue in the classic Jurassic World 4x4 Use the binoculars to seek out the...
2 Stores
LEGO Star Wars Millennium Falcon Play Set
$9.99
up to $0.20
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2 Stores
LEGO DC Universe Super Heroes Superman Kids Watch with Mini Figure
$23.99 - $24.99
up to $0.48
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2 Stores
LEGO Power Functions Motor Set
LEGO Power Functions Motor Set
$29.99
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LEGO Minecraft The Nether Fortress, 21122
LEGO Minecraft The Nether Fortress, 21122
$68.00
Walmart
LEGO Star Wars X-Wing Fighter Play Set
$9.99
up to $0.20
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2 Stores
LEGO Ninjago - Final Fight of Destiny's Bounty #70738
$129.99
up to $2.60
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2 Stores
The SHIELD Helicarrier
The SHIELD Helicarrier
$349.99
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LEGO City Great Vehicles Racing Bike Transporter
$19.99 - $32.99
up to $0.40
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Adventure Camp Archery
Adventure Camp Archery
$9.99
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