Shop our Featured Stores! Earn Cashback now

About Lego

It all starts with the pieces-brightly colored, interlocking plastic parts that can be formed and re-formed in endless ways to create a whole world of imagination. LEGO construction toys aren't just a beloved plaything; they're a pop culture icon and a must-have in any child's toy collection.

The LEGO brand began in a small carpenter's workshop in Denmark in the early 1930s. Ole Kirk Christianson was the founder and creator of the now iconic plastic toys, which were originally called “Automatic Binding Bricks.” Christianson chose the name “Lego” from the Danish expression leg godt, which means “play well.” Today, that same expression is the driving force behind a company that has become an international powerhouse and the fifth largest toy company in the world, supplying toys to more than 130 countries around the globe.

From basic construction kits like the LEGO Starter Set to play sets featuring beloved brands like LEGO Star Wars and LEGO Indiana Jones, LEGO toys are must-have for kids that love to build. For the tiniest construction workers, there are even LEGO Duplo sets featuring larger bricks for little fingers. LEGO's commitment to helping children learn and grow through play is evident in the quality and design of their toys. LEGO believes that with their construction toys, they are inspiring and creating the “builders of tomorrow.” Watching any child manipulate the small pieces to create landscapes, space shuttles, race tracks and pirate ships will make you believe that's exactly what LEGO products do.

Lego Best Sellers

Lego Children's 4250341 Blue Plastic Quartz Watch with White Dial
$19.99 - $24.99
Cashbackup to $0.75
Cashback
6 Stores

Lego Children's 4250341 Blue Plastic Quartz Watch with White Dial
$19.99 - $24.99
Cashbackup to $0.75
Cashback
The Lego® Kids' Make-N-Create Watch has a fun, interlocking strap comprised of interchangeable links. Start out with the white face, then you click pieces together and create an awesome watch band in any size or pattern. This fun timepie...
6 Stores
LEGO Friends Stephanie's New Born Lamb
$9.99 - $14.95
Cashbackup to $0.75
Cashback
5 Stores
The LEGO Movie - Trash Chomper (70805) (Coming soon! Available 12/29 in stores and online)
$29.99
Cashbackup to $0.90
Cashback
4 Stores
Lego DC Universe Batwing Battle Over Gotham City
$45.99 - $129.99
Cashbackup to $5.20
Cashback
KimmyShop.com
LEGO Super Heroes Artic Batman vs. Mr. Freeze, Aq...
LEGO Super Heroes Artic Batman vs. Mr. Freeze, Aquaman on Ice (76000)
$21.99
Toys R Us
The LEGO Movie Mini Figures (71004) (Minifigure c...
The LEGO Movie Mini Figures (71004) (Minifigure comes in a mystery bag)
$3.99
Toys R Us
LEGO Bricks & More Large Green Baseplate Accessor...
LEGO Bricks & More Large Green Baseplate Accessory (0626)
$5.99
Toys R Us
LEGO Technic Monster Truck (42005)
LEGO Technic Monster Truck (42005)
$59.99
Toys R Us
LEGO® The Hobbit™ Dol Guldur Battle
LEGO® The Hobbit™ Dol Guldur Battle
$69.99
Cashback$2.10
Cashback
ThinkGeek

Thanks for signing up for email deals!

We'll send the emails to:

Here at SHOP.COM, we take your privacy very seriously. Please take the time to review our privacy policy.

Happy shopping!

Close