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About Lego

It all starts with the pieces-brightly colored, interlocking plastic parts that can be formed and re-formed in endless ways to create a whole world of imagination. LEGO construction toys aren't just a beloved plaything; they're a pop culture icon and a must-have in any child's toy collection.

The LEGO brand began in a small carpenter's workshop in Denmark in the early 1930s. Ole Kirk Christianson was the founder and creator of the now iconic plastic toys, which were originally called “Automatic Binding Bricks.” Christianson chose the name “Lego” from the Danish expression leg godt, which means “play well.” Today, that same expression is the driving force behind a company that has become an international powerhouse and the fifth largest toy company in the world, supplying toys to more than 130 countries around the globe.

From basic construction kits like the LEGO Starter Set to play sets featuring beloved brands like LEGO Star Wars and LEGO Indiana Jones, LEGO toys are must-have for kids that love to build. For the tiniest construction workers, there are even LEGO Duplo sets featuring larger bricks for little fingers. LEGO's commitment to helping children learn and grow through play is evident in the quality and design of their toys. LEGO believes that with their construction toys, they are inspiring and creating the “builders of tomorrow.” Watching any child manipulate the small pieces to create landscapes, space shuttles, race tracks and pirate ships will make you believe that's exactly what LEGO products do.

Lego Best Sellers

LEGO Teenage Mutant Ninja Turtles Mutation Chamber Unleashed (79119)
$19.43Sale $19.43 - $38.95
up to $1.95
Cashback
5 Stores

LEGO Teenage Mutant Ninja Turtles Mutation Chamber Unleashed (79119)
$19.43Sale $19.43 - $38.95
up to $1.95
Cashback
Raphael has infiltrated the Kraang's lab and discovered the Mutation Chamber which can turn humans into mutant creatures. Climb the ladder with Victor, spin the electrodes and knock him into the mutation tank. Turn the knob to activate the mutation....
5 Stores
LEGO DUPLO Deluxe Box of Fun (10580)
$48.61 - $49.99
up to $1.00
Cashback
4 Stores
LEGO Creator Horizon Express Play Set
$129.95 - $164.99
up to $2.60
Cashback
3 Stores
LEGO Creator Highway Speedster Play Set
$19.81Sale $19.81 - $29.95
up to $0.84
Cashback
7 Stores
LEGO Cars 8639 Cars Big Bentley Bust Out
LEGO Cars 8639 Cars Big Bentley Bust Out
$89.95Sale $89.95
$1.80
Cashback
HSN.com
LEGO Bricks & More Blue Building Plate Base (0620)
LEGO Bricks & More Blue Building Plate Base (0620)
$5.99
eToys
LEGO Friends Animals - Turtle's Little Paradise (...
LEGO Friends Animals - Turtle's Little Paradise (41041)
$3.99
Toys R Us
LEGO Friends Summer Caravan (41034)
LEGO Friends Summer Caravan (41034)
$29.99
Toys R Us
LEGO Friends First Aid Jungle Bike (41032)
LEGO Friends First Aid Jungle Bike (41032)
$14.99
Toys R Us
LEGO Friends Jungle Rescue Base (41038)
LEGO Friends Jungle Rescue Base (41038)
$59.99
Toys R Us

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