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About Lego

It all starts with the pieces-brightly colored, interlocking plastic parts that can be formed and re-formed in endless ways to create a whole world of imagination. LEGO construction toys aren't just a beloved plaything; they're a pop culture icon and a must-have in any child's toy collection.

The LEGO brand began in a small carpenter's workshop in Denmark in the early 1930s. Ole Kirk Christianson was the founder and creator of the now iconic plastic toys, which were originally called “Automatic Binding Bricks.” Christianson chose the name “Lego” from the Danish expression leg godt, which means “play well.” Today, that same expression is the driving force behind a company that has become an international powerhouse and the fifth largest toy company in the world, supplying toys to more than 130 countries around the globe.

From basic construction kits like the LEGO Starter Set to play sets featuring beloved brands like LEGO Star Wars and LEGO Indiana Jones, LEGO toys are must-have for kids that love to build. For the tiniest construction workers, there are even LEGO Duplo sets featuring larger bricks for little fingers. LEGO's commitment to helping children learn and grow through play is evident in the quality and design of their toys. LEGO believes that with their construction toys, they are inspiring and creating the “builders of tomorrow.” Watching any child manipulate the small pieces to create landscapes, space shuttles, race tracks and pirate ships will make you believe that's exactly what LEGO products do.

Lego Best Sellers

LEGO Super Heroes Black Manta Deep Sea Strike (76027)
$38.33
up to $0.77
Cashback
2 Stores

LEGO Super Heroes Black Manta Deep Sea Strike (76027)
$38.33
up to $0.77
Cashback
Black Manta has captured Scuba Robin, snatched the trident from Aquaman and escaped in his sleek Sea Saucer! Now, the evil villain is holding Scuba Robin hostage at the temple ruins at the bottom of the sea. So team up with Aquaman and Batman(tm) to...
2 Stores
LEGO Minecraft The Mine (21118)
$109.99 - $119.99
up to $3.60
Cashback
3 Stores
LEGO Friends Heartlake Shopping Mall 41058
$104.97 - $109.99
up to $2.20
Cashback
3 Stores
LEGO Star Wars Imperial Star Destroyer 75055
$119.97 - $129.99
up to $5.20
Cashback
2 Stores
LEGO Bionicle Tahu - Master of Fire (70787)
$19.99 - $21.99
up to $0.66
Cashback
3 Stores
NINJAGO™ Titanium Dragon
$39.99
up to $0.80
Cashback
2 Stores
LEGO Ultra Agents Ultra Agents Mission HQ (70165)
LEGO Ultra Agents Ultra Agents Mission HQ (70165)
$99.99
$3.00
Cashback
CP Toys
LEGO Batman: Man Bat Attack 184pc Set NoneNone
LEGO Batman: Man Bat Attack 184pc Set NoneNone
$19.95
$0.80
Cashback
Gettington
LEGO Friends Sunshine Harvest 233pc Set NoneNone
LEGO Friends Sunshine Harvest 233pc Set NoneNone
$19.95
$0.80
Cashback
Gettington
The First Night
The First Night
$39.99
LEGO

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