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About Lego

It all starts with the pieces-brightly colored, interlocking plastic parts that can be formed and re-formed in endless ways to create a whole world of imagination. LEGO construction toys aren't just a beloved plaything; they're a pop culture icon and a must-have in any child's toy collection.

The LEGO brand began in a small carpenter's workshop in Denmark in the early 1930s. Ole Kirk Christianson was the founder and creator of the now iconic plastic toys, which were originally called “Automatic Binding Bricks.” Christianson chose the name “Lego” from the Danish expression leg godt, which means “play well.” Today, that same expression is the driving force behind a company that has become an international powerhouse and the fifth largest toy company in the world, supplying toys to more than 130 countries around the globe.

From basic construction kits like the LEGO Starter Set to play sets featuring beloved brands like LEGO Star Wars and LEGO Indiana Jones, LEGO toys are must-have for kids that love to build. For the tiniest construction workers, there are even LEGO Duplo sets featuring larger bricks for little fingers. LEGO's commitment to helping children learn and grow through play is evident in the quality and design of their toys. LEGO believes that with their construction toys, they are inspiring and creating the “builders of tomorrow.” Watching any child manipulate the small pieces to create landscapes, space shuttles, race tracks and pirate ships will make you believe that's exactly what LEGO products do.

Lego Best Sellers

LEGO Elves Naida s Spa Secret
$19.21 - $19.99
up to $0.40
Cashback
2 Stores

LEGO Elves Naida s Spa Secret
$19.21 - $19.99
up to $0.40
Cashback
Search for the magical map with Naida River heart, the Water Elf, at her dreamy day spa. The map will guide the Elves to the 4 special keys they need to help their friend Emily Jones return to the human world. But only the wise dolphin Delphia knows...
2 Stores
LEGO DUPLO Creative Play Toddler Build and Boat F...
LEGO DUPLO Creative Play Toddler Build and Boat Fun Building Set
$15.99
Walmart
LEGO Teenage Mutant Ninja Turtles T-Rawket Sky Strike (79120)
$29.91 - $34.99
up to $0.70
Cashback
2 Stores
LEGO Ninjago Nin droid Mech Dragon Play Set
LEGO Ninjago Nin droid Mech Dragon Play Set
$65.39
$1.31
Cashback
Kmart
LEGO Minecraft The First Night (21115)
LEGO Minecraft The First Night (21115)
$45.99
$1.38
Cashback
CP Toys
LEGO Juniors Construction Building Set
$14.97 - $15.99
up to $0.32
Cashback
2 Stores
Lego Castle: Lego Castle Gold Getaway 70401
Lego Castle: Lego Castle Gold Getaway 70401
$19.99
$0.40
Cashback
Sears
LEGO Castle Dragon Mountain Play Set
LEGO Castle Dragon Mountain Play Set
$49.99
$1.00
Cashback
Sears
LEGO Star Wars Millennium Falcon 7965
LEGO Star Wars Millennium Falcon 7965
$139.99
$2.80
Cashback
Sears
LEGO Castle The Gatehouse Raid Play Set
LEGO Castle The Gatehouse Raid Play Set
$32.99
$0.66
Cashback
Sears

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