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About Lego

It all starts with the pieces-brightly colored, interlocking plastic parts that can be formed and re-formed in endless ways to create a whole world of imagination. LEGO construction toys aren't just a beloved plaything; they're a pop culture icon and a must-have in any child's toy collection.

The LEGO brand began in a small carpenter's workshop in Denmark in the early 1930s. Ole Kirk Christianson was the founder and creator of the now iconic plastic toys, which were originally called “Automatic Binding Bricks.” Christianson chose the name “Lego” from the Danish expression leg godt, which means “play well.” Today, that same expression is the driving force behind a company that has become an international powerhouse and the fifth largest toy company in the world, supplying toys to more than 130 countries around the globe.

From basic construction kits like the LEGO Starter Set to play sets featuring beloved brands like LEGO Star Wars and LEGO Indiana Jones, LEGO toys are must-have for kids that love to build. For the tiniest construction workers, there are even LEGO Duplo sets featuring larger bricks for little fingers. LEGO's commitment to helping children learn and grow through play is evident in the quality and design of their toys. LEGO believes that with their construction toys, they are inspiring and creating the “builders of tomorrow.” Watching any child manipulate the small pieces to create landscapes, space shuttles, race tracks and pirate ships will make you believe that's exactly what LEGO products do.

Lego Best Sellers

LEGO Technic - Street Motorcycle #42036
LEGO Technic - Street Motorcycle #42036
$39.99
$0.80
Cashback
Kmart

LEGO Technic - Street Motorcycle #42036
$39.99
$0.80
Cashback
The LEGO Technic Street Motorcycle has full fairing, rugged suspension, chain drive, kickstand and a detailed engine with moving pistons. Cruise on the open road with the awesome LEGO Technic Street Motorcycle! This cool, sturdy model has all the...
Kmart
LEGO Star Wars 75079 Shadow Troopers
LEGO Star Wars 75079 Shadow Troopers
$19.95
$0.40
Cashback
HSN.com
® Friends - Heartlake Grand Hotel #41101
® Friends - Heartlake Grand Hotel #41101
$131.99
$2.64
Cashback
Kmart
® Friends - Heartlake Private Jet #41100
® Friends - Heartlake Private Jet #41100
$29.99
$0.60
Cashback
Kmart
LEGO Star Wars Darth Maul Kids Watch with Mini Figure
$24.99 - $25.00
up to $0.50
Cashback
2 Stores
Friend's™ Amusement Park Space Ride #41128
Friend's™ Amusement Park Space Ride #41128
$19.99
$0.40
Cashback
Kmart
LEGO Star Wars Snow speeder (75074)
LEGO Star Wars Snow speeder (75074)
$9.99
$0.20
Cashback
Kmart
Disney Princess™ Elsa’s Sparkling Ice...
Disney Princess™ Elsa’s Sparkling Ice Castle
$42.99
$0.86
Cashback
Kmart
NINJAGO™ Raid Zeppelin #70603
NINJAGO™ Raid Zeppelin #70603
$29.99
$0.60
Cashback
Kmart
LEGO Star Wars Mandalorian Fighter ( 30241)
LEGO Star Wars Mandalorian Fighter ( 30241)
$8.99
Walmart