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About Lego

It all starts with the pieces-brightly colored, interlocking plastic parts that can be formed and re-formed in endless ways to create a whole world of imagination. LEGO construction toys aren't just a beloved plaything; they're a pop culture icon and a must-have in any child's toy collection.

The LEGO brand began in a small carpenter's workshop in Denmark in the early 1930s. Ole Kirk Christianson was the founder and creator of the now iconic plastic toys, which were originally called “Automatic Binding Bricks.” Christianson chose the name “Lego” from the Danish expression leg godt, which means “play well.” Today, that same expression is the driving force behind a company that has become an international powerhouse and the fifth largest toy company in the world, supplying toys to more than 130 countries around the globe.

From basic construction kits like the LEGO Starter Set to play sets featuring beloved brands like LEGO Star Wars and LEGO Indiana Jones, LEGO toys are must-have for kids that love to build. For the tiniest construction workers, there are even LEGO Duplo sets featuring larger bricks for little fingers. LEGO's commitment to helping children learn and grow through play is evident in the quality and design of their toys. LEGO believes that with their construction toys, they are inspiring and creating the “builders of tomorrow.” Watching any child manipulate the small pieces to create landscapes, space shuttles, race tracks and pirate ships will make you believe that's exactly what LEGO products do.

Lego Best Sellers

LEGO MINDSTORMS EV3 Building Set With $25 Gift Card
$349.95 - $369.99
2 Stores

LEGO MINDSTORMS EV3 Building Set With $25 Gift Card
$349.95 - $369.99
Create and command amazing LEGO® MINDSTORMS® EV3 robots with touch sensor, color sensor, infrared sensor and 550+ LEGO Technic elements. LEGO® MINDSTORMS® EV3 has arrived! Combining the versatility of the LEGO building s...
2 Stores
LEGO Friends Stephanie's Beach House Play Set
$33.99Sale $33.68 - $39.99
up to $0.68
Cashback
3 Stores
LEGO Systems Heroica Castle Fort aan Ages 8+, 1 ea
LEGO Systems Heroica Castle Fort aan Ages 8+ 1 ea
$36.99
$1.85
Cashback
Drugstore.com
Lego DC Universe Batwing Battle Over Gotham City
$45.99 - $129.99
up to $5.20
Cashback
KimmyShop.com
LEGO Technic Tractor (9393)
LEGO Technic Tractor (9393)
$49.99
Toys R Us
LEGO Ninjago Lasha's Bite Cycle Play Set
LEGO Ninjago Lasha's Bite Cycle Play Set
$27.99
$0.84
Cashback
CP Toys
LEGO Ninjago Play Set & Weapon Pack Value Bundle
LEGO Ninjago Play Set & Weapon Pack Value Bundle
$44.99
$1.35
Cashback
CP Toys
Lego Star Wars Super Pack (66473)
Lego Star Wars Super Pack (66473)
$119.99
Toys R Us
LEGO Teenage Mutant Ninja Turtles Big Rig Snow Getaway (79116)
$69.99
up to $1.40
Cashback
3 Stores
LEGO® MINDSTORMS® EV3
LEGO® MINDSTORMS® EV3
$349.99
$10.50
Cashback
ThinkGeek

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