About Mattel

Mattel was launched out of a garage workshop in Southern California in 1945 by Ruth and Elliot Handler. Originally in the picture frame business, “Matt” started a side business creating dollhouse furniture out of the picture frame scraps. The company was incorporated in Hawthorne, California, in 1948. Mattel advertised its toys on the “Mickey Mouse Club” show in 1955, revolutionizing the way toys were marketed at that time.

In 1959, Mattel introduced the Mattel Barbie doll, leading Mattel to the top of the toy industry. The famous “See 'N Say” talking toy launched Mattel into the educational preschool market in 1965. By 1968, Mattel was rolling out its die cast vehicles, the Mattel Hot Wheels. In 1977, the company entered the electronic game market. Re-entering into a relationship with Disney in 1988, Mattel introduced a new line of infant and preschool toys based on famous Disney characters.

Throughout the years, Mattel has provided toys for children of all ages that stimulate their creativity, add to their education and kindle their imaginations. Mattel has partnered with such companies as Vivendi Universal Publishing, Ferrari Toy Company, Tyco, Nickelodeon and Fisher-Price. As a result, Mattel has always been on the cutting edge of the toy business, bringing such memorable toys as “Tickle Me Elmo” and the “Cabbage Patch Kids”.

Mattel Best Sellers

Just Play Barbie Fab Stylin' Head - recaro north
$14.99
up to $0.30
Cashback
2 Stores

Just Play Barbie Fab Stylin' Head - recaro north
$14.99
up to $0.30
Cashback
Everyday is a Barbie day with this Barbie Fab Stylin' Head that is perfect for practicing glam and fashion forward hair dos! This doll head has beautiful blonde locks that you can style using the included hairbrush, barrettes, and other...
2 Stores
Barbie - Barbie Doll and Tawny Horse Set
$24.99 - $26.99
up to $0.54
Cashback
3 Stores
Barbie Sparkle Studio African American Doll
$22.99 - $24.99
up to $0.50
Cashback
3 Stores
Barbie - Remote Control Corvette Vehicle and Doll
Barbie - Remote Control Corvette Vehicle and Doll
$44.99
Toys R Us
Barbie - Barbie and Her Sisters in a Pony Tale - ...
Barbie - Barbie and Her Sisters in a Pony Tale - Sisters Giftset Gala Gown Doll
$39.99
$0.80
Cashback
Sears
Ever After High Legacy Day Raven Queen Doll - MATTEL INC.
$18.85 - $24.99
up to $0.50
Cashback
5 Stores
Ever After High Legacy Day Apple White Doll - MATTEL INC.
$18.85 - $24.99
up to $0.50
Cashback
5 Stores
Ever After High Legacy Day Briar Beauty Doll - MATTEL INC.
$20.16 - $24.99
up to $0.50
Cashback
4 Stores
Purple and silver geometric dress/ blue top purpl...
Purple and silver geometric dress/ blue top purple and black stripe skirt
$12.99
Toys R Us

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