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About Mattel

Mattel was launched out of a garage workshop in Southern California in 1945 by Ruth and Elliot Handler. Originally in the picture frame business, “Matt” started a side business creating dollhouse furniture out of the picture frame scraps. The company was incorporated in Hawthorne, California, in 1948. Mattel advertised its toys on the “Mickey Mouse Club” show in 1955, revolutionizing the way toys were marketed at that time.

In 1959, Mattel introduced the Mattel Barbie doll, leading Mattel to the top of the toy industry. The famous “See 'N Say” talking toy launched Mattel into the educational preschool market in 1965. By 1968, Mattel was rolling out its die cast vehicles, the Mattel Hot Wheels. In 1977, the company entered the electronic game market. Re-entering into a relationship with Disney in 1988, Mattel introduced a new line of infant and preschool toys based on famous Disney characters.

Throughout the years, Mattel has provided toys for children of all ages that stimulate their creativity, add to their education and kindle their imaginations. Mattel has partnered with such companies as Vivendi Universal Publishing, Ferrari Toy Company, Tyco, Nickelodeon and Fisher-Price. As a result, Mattel has always been on the cutting edge of the toy business, bringing such memorable toys as “Tickle Me Elmo” and the “Cabbage Patch Kids”.

Mattel Best Sellers

Ever After High Legacy Day Apple White Doll - MATTEL INC.
$24.99 - $42.00
Cashbackup to $2.52
Cashback
5 Stores

Ever After High Legacy Day Apple White Doll - MATTEL INC.
$24.99 - $42.00
Cashbackup to $2.52
Cashback
Apple White Is Royally Spellbinding! It's time to spellebrate Legacy Day at Ever After High! At this epic event; the teenage sons and daughters of famous fairytale legends pledge to follow in their parents' fabled footsteps. But the script is...
5 Stores
Ever After High Legacy Day Raven Queen Doll - MATTEL INC.
$15.79 - $42.00
Cashbackup to $2.52
Cashback
5 Stores
Ever After High Legacy Day Briar Beauty Doll - MATTEL INC.
$15.79 - $42.00
Cashbackup to $2.52
Cashback
5 Stores
Laugh & Learn by Fisher-Price My Little Monkey Apptivity Case for iPhone and iPod touch
$15.99Sale $13.74 - $16.99
Cashbackup to $0.48
Cashback
4 Stores
Barbie Aventura by Mattel 2.4oz / 70ml Eau de Toilettes for Women
$11.99Sale $11.99 - $20.25
Cashbackup to $0.84
Cashback
5 Stores
Monster High - Scarah Fashion
Monster High - Scarah Fashion
$24.99
Toys R Us
Monster High Doll - Toralei Stripe
Monster High Doll - Toralei Stripe
$19.99
Toys R Us
Barbie Fashion Clothing for Ken - Black & Pink Pl...
Barbie Fashion Clothing for Ken - Black & Pink Plaid Tux Jacket, Black Pants, White Vest, Black Shoes and Flowers
$7.99
eToys

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