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About Mattel

Mattel was launched out of a garage workshop in Southern California in 1945 by Ruth and Elliot Handler. Originally in the picture frame business, “Matt” started a side business creating dollhouse furniture out of the picture frame scraps. The company was incorporated in Hawthorne, California, in 1948. Mattel advertised its toys on the “Mickey Mouse Club” show in 1955, revolutionizing the way toys were marketed at that time.

In 1959, Mattel introduced the Mattel Barbie doll, leading Mattel to the top of the toy industry. The famous “See 'N Say” talking toy launched Mattel into the educational preschool market in 1965. By 1968, Mattel was rolling out its die cast vehicles, the Mattel Hot Wheels. In 1977, the company entered the electronic game market. Re-entering into a relationship with Disney in 1988, Mattel introduced a new line of infant and preschool toys based on famous Disney characters.

Throughout the years, Mattel has provided toys for children of all ages that stimulate their creativity, add to their education and kindle their imaginations. Mattel has partnered with such companies as Vivendi Universal Publishing, Ferrari Toy Company, Tyco, Nickelodeon and Fisher-Price. As a result, Mattel has always been on the cutting edge of the toy business, bringing such memorable toys as “Tickle Me Elmo” and the “Cabbage Patch Kids”.

Mattel Best Sellers

Ever After High Legacy Day Apple White Doll - MATTEL INC.
$20.99Sale $18.19 - $42.00
Cashbackup to $0.55
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5 Stores

Ever After High Legacy Day Apple White Doll - MATTEL INC.
$20.99Sale $18.19 - $42.00
Cashbackup to $0.55
Cashback
Apple White Is Royally Spellbinding! It's time to spellebrate Legacy Day at Ever After High! At this epic event; the teenage sons and daughters of famous fairytale legends pledge to follow in their parents' fabled footsteps. But the script is...
5 Stores
Ever After High Legacy Day Raven Queen Doll - MATTEL INC.
$24.99Sale $18.19 - $42.00
Cashbackup to $0.55
Cashback
4 Stores
Ever After High Legacy Day Briar Beauty Doll - MATTEL INC.
$24.99Sale $18.19 - $42.00
Cashbackup to $0.55
Cashback
4 Stores
BOOMco. Rapid Madness Blaster
BOOMco. Rapid Madness Blaster
$49.99
Toys R Us
Barbie Blue Mini by Mattel, .2 oz Mini EDT for Women
Barbie Blue Mini by Mattel, .2 oz Mini EDT for Women
$5.75
Cashback$0.35
Cashback
FragranceX
Barbie Sirena Perfume by Mattel, 2.5 oz Eau De To...
Barbie Sirena Perfume by Mattel, 2.5 oz Eau De Toilette Spray for Women
$13.06
Cashback$0.78
Cashback
FragranceX
Barbie Modelo Perfume by Mattel, 2.5 oz Eau De To...
Barbie Modelo Perfume by Mattel, 2.5 oz Eau De Toilette Spray for Women
$13.06
Cashback$0.78
Cashback
FragranceX
Monster High Travel Scaris Skelita Calaveras Doll
Monster High Travel Scaris Skelita Calaveras Doll
$16.97
Walmart.com
WWE Superstar Ring - Royal Rumble Superstar Ring
WWE Superstar Ring - Royal Rumble Superstar Ring
$21.99
Toys R Us
Barbie FOR WOMEN by Mattel - Gift Set - 1.7 oz EDT Spray + Tattoo + Lip Gloss + Nail Polish
$25.00Sale $18.99
Cashback$0.95
Cashback
Perfume Emporium

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