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O'Neill
O'Neill

About O'Neill

In 1952 Jack O'Neill opened his first surf shop in a garage in San Francisco, CA. There O'Neill sold his first wetsuits, a few vests he made from gluing together pieces of neoprene, as well as balsa surfboards and accessories. Since then, O'Neill has made numerous improvements to wetsuit design, from the introduction of the zigzag stitch to the specific styles he originated, and some credit O'Neill with inventing the modern wetsuit. O'Neill's son Pat was a pioneer in developing the surfboard leash. Using materials such as nylon lines, suction cups and surgical tubing, Pat found ways to prevent his board from crashing into the cliffs and breaking in half. In fact, as soon as they moved to a larger facility down the coast, the entire family joined the team, doing product testing, design, manufacturing and even automating the business. One of the first new lines created for the O'Neill brand was swimwear, including O'Neill bikinis, O'Neill tank and one-piece suits, and later O'Neill tankinis as newer trends surfaced.

By 1980, O'Neill's Surf Shop had grown into an international company, with sportswear like O'Neill jerseys and O'Neill rugby shirts joining ranks with a full line of casual wear including O'Neill sundresses and other O'Neill dresses, O'Neill jeans and O'Neill board shorts, O'Neill T-shirts, O'Neill hoodies and other O'Neill separates. A full line of shoes was quickly added as well, featuring O'Neill sandals, O'Neill flip-flops and O'Neill thongs. Jack turned the business over to his son Pat in 1985, and he promptly went back to doing what he loved - surfing. Jack O'Neill set up the O'Neill Sea Odyssey in 1996, a free, award-winning program which educates young people about marine biology, ocean navigation and ecology, set up in Santa Cruz, California.

O'Neill Best Sellers

Men's O'Neill 'Santa Cruz Stripe' Board Shorts, S...
Men's O'Neill 'Santa Cruz Stripe' Board Shorts, Size 31 - Blue
$39.50
$1.18
Cashback
Nordstrom

Men's O'Neill 'Santa Cruz Stripe' Board Shorts, Size 31 - Blue
$39.50
$1.18
Cashback
Brilliant stripes color beach-staple board shorts crafted from soft, quick-drying water-repellant fabric. Color(s): bright blue, dark navy, green, grey/ white/ black, lime/ grey/ blue, orange. Brand: O'Neill. Style Name: O'Neill 'Santa Cruz Stripe'...
Nordstrom
Men's O'Neill 'Santa Cruz Stripe' Board Shorts, S...
Men's O'Neill 'Santa Cruz Stripe' Board Shorts, Size 30 - Blue
$39.50
$1.18
Cashback
Nordstrom
Men's O'Neill 'Santa Cruz Stripe' Board Shorts, S...
Men's O'Neill 'Santa Cruz Stripe' Board Shorts, Size 38 - Orange
$39.50
$1.18
Cashback
Nordstrom
Men's O'Neill 'Santa Cruz Stripe' Board Shorts, S...
Men's O'Neill 'Santa Cruz Stripe' Board Shorts, Size 29 - Blue
$39.50
$1.18
Cashback
Nordstrom
Men's O'Neill 'Santa Cruz Stripe' Board Shorts, S...
Men's O'Neill 'Santa Cruz Stripe' Board Shorts, Size 36 - Blue
$39.50
$1.18
Cashback
Nordstrom
Men's O'Neill 'Santa Cruz Stripe' Board Shorts, S...
Men's O'Neill 'Santa Cruz Stripe' Board Shorts, Size 34 - Blue
$39.50
$1.18
Cashback
Nordstrom
Men's O'Neill 'Santa Cruz Stripe' Board Shorts, S...
Men's O'Neill 'Santa Cruz Stripe' Board Shorts, Size 36 - Orange
$39.50
$1.18
Cashback
Nordstrom
O'Neill Semi-Sheer Floral Kimono Jacket
O'Neill Semi-Sheer Floral Kimono Jacket
$49.50
$1.98
Cashback
Macy's
Boy's O'Neill 'Loaded' Hybrid Board Shorts, Size ...
Boy's O'Neill 'Loaded' Hybrid Board Shorts, Size 29 - Beige
$39.50
$1.18
Cashback
Nordstrom
Boy's O'Neill 'Loaded' Hybrid Board Shorts, Size ...
Boy's O'Neill 'Loaded' Hybrid Board Shorts, Size 25 - Beige
$39.50
$1.18
Cashback
Nordstrom

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