O'Neill
O'Neill

About O'Neill

In 1952 Jack O'Neill opened his first surf shop in a garage in San Francisco, CA. There O'Neill sold his first wetsuits, a few vests he made from gluing together pieces of neoprene, as well as balsa surfboards and accessories. Since then, O'Neill has made numerous improvements to wetsuit design, from the introduction of the zigzag stitch to the specific styles he originated, and some credit O'Neill with inventing the modern wetsuit. O'Neill's son Pat was a pioneer in developing the surfboard leash. Using materials such as nylon lines, suction cups and surgical tubing, Pat found ways to prevent his board from crashing into the cliffs and breaking in half. In fact, as soon as they moved to a larger facility down the coast, the entire family joined the team, doing product testing, design, manufacturing and even automating the business. One of the first new lines created for the O'Neill brand was swimwear, including O'Neill bikinis, O'Neill tank and one-piece suits, and later O'Neill tankinis as newer trends surfaced.

By 1980, O'Neill's Surf Shop had grown into an international company, with sportswear like O'Neill jerseys and O'Neill rugby shirts joining ranks with a full line of casual wear including O'Neill sundresses and other O'Neill dresses, O'Neill jeans and O'Neill board shorts, O'Neill T-shirts, O'Neill hoodies and other O'Neill separates. A full line of shoes was quickly added as well, featuring O'Neill sandals, O'Neill flip-flops and O'Neill thongs. Jack turned the business over to his son Pat in 1985, and he promptly went back to doing what he loved - surfing. Jack O'Neill set up the O'Neill Sea Odyssey in 1996, a free, award-winning program which educates young people about marine biology, ocean navigation and ecology, set up in Santa Cruz, California.

O'Neill Best Sellers

Men's O'Neill 'Contact' Shorts
Men's O'Neill 'Contact' Shorts
$39.50Sale $19.75
$0.59
Cashback
Nordstrom

Men's O'Neill 'Contact' Shorts
$39.50Sale $19.75
$0.59
Cashback
Contrast interior waistband fabric details casually cut shorts crafted from durable twill fabric in a clean, comfortable style. Color(s): black, blue heather, dark navy, heather grey, heather red, oneill khaki. Brand: O'Neill. Style Name: O'Neill...
Nordstrom
Men's O'Neill 'Contact' Shorts Black 33
Men's O'Neill 'Contact' Shorts Black 33
$39.50Sale $19.75
$0.59
Cashback
Nordstrom
Men's O'Neill 'Contact' Shorts Black 32
Men's O'Neill 'Contact' Shorts Black 32
$39.50Sale $19.75
$0.59
Cashback
Nordstrom
Men's O'Neill 'Santa Cruz' Stripe Print Board Sho...
Men's O'Neill 'Santa Cruz' Stripe Print Board Shorts Black Stripe 31
$38.00
$1.14
Cashback
Nordstrom
Women's O'Neill Ruffle Underwire Longline Push-Up...
Women's O'Neill Ruffle Underwire Longline Push-Up Bikini Top Hot Coral Medium
$48.00
$1.44
Cashback
Nordstrom
Women's O'Neill Ruffle Underwire Longline Push-Up...
Women's O'Neill Ruffle Underwire Longline Push-Up Bikini Top
$48.00
$1.44
Cashback
Nordstrom
Men's O'Neill 'Santa Cruz' Stripe Print Board Sho...
Men's O'Neill 'Santa Cruz' Stripe Print Board Shorts Black Stripe 32
$38.00
$1.14
Cashback
Nordstrom
Women's O'Neill Ruffle Underwire Longline Push-Up...
Women's O'Neill Ruffle Underwire Longline Push-Up Bikini Top Hot Coral Small
$48.00
$1.44
Cashback
Nordstrom
Men's O'Neill 'Santa Cruz' Stripe Print Board Sho...
Men's O'Neill 'Santa Cruz' Stripe Print Board Shorts Black Stripe 29
$38.00
$1.14
Cashback
Nordstrom
Men's O'Neill 'Santa Cruz' Stripe Print Board Sho...
Men's O'Neill 'Santa Cruz' Stripe Print Board Shorts Black Stripe 30
$38.00
$1.14
Cashback
Nordstrom

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