Fun In The Sun - Shop Summer!

O'Neill
O'Neill

About O'Neill

In 1952 Jack O'Neill opened his first surf shop in a garage in San Francisco, CA. There O'Neill sold his first wetsuits, a few vests he made from gluing together pieces of neoprene, as well as balsa surfboards and accessories. Since then, O'Neill has made numerous improvements to wetsuit design, from the introduction of the zigzag stitch to the specific styles he originated, and some credit O'Neill with inventing the modern wetsuit. O'Neill's son Pat was a pioneer in developing the surfboard leash. Using materials such as nylon lines, suction cups and surgical tubing, Pat found ways to prevent his board from crashing into the cliffs and breaking in half. In fact, as soon as they moved to a larger facility down the coast, the entire family joined the team, doing product testing, design, manufacturing and even automating the business. One of the first new lines created for the O'Neill brand was swimwear, including O'Neill bikinis, O'Neill tank and one-piece suits, and later O'Neill tankinis as newer trends surfaced.

By 1980, O'Neill's Surf Shop had grown into an international company, with sportswear like O'Neill jerseys and O'Neill rugby shirts joining ranks with a full line of casual wear including O'Neill sundresses and other O'Neill dresses, O'Neill jeans and O'Neill board shorts, O'Neill T-shirts, O'Neill hoodies and other O'Neill separates. A full line of shoes was quickly added as well, featuring O'Neill sandals, O'Neill flip-flops and O'Neill thongs. Jack turned the business over to his son Pat in 1985, and he promptly went back to doing what he loved - surfing. Jack O'Neill set up the O'Neill Sea Odyssey in 1996, a free, award-winning program which educates young people about marine biology, ocean navigation and ecology, set up in Santa Cruz, California.

O'Neill Best Sellers

O'Neill Girls' Izzy Fringe Sweater
O'Neill Girls' Izzy Fringe Sweater
$54.00Sale $29.99
$0.48
Cashback
Macy's

O'Neill Girls' Izzy Fringe Sweater
$54.00Sale $29.99
$0.48
Cashback
O'Neill Girls' Izzy Fringe Sweater Other Kids & Baby
Macy's
Superfreak Diffusion 21" Boardshorts
Superfreak Diffusion 21' Boardshorts
$59.95
$1.80
Cashback
PacSun
O'Neill Paisley-Print Ruffled Halter Bikini Top W...
O'Neill Paisley-Print Ruffled Halter Bikini Top Women's Swimsuit
$44.00Sale $23.99
$0.48
Cashback
Macy's
O'Neill Glacier Fleece Flannel Shirt
O'Neill Glacier Fleece Flannel Shirt
$31.95
$0.64
Cashback
Tactics.com
Quarters Red Boardshorts
Quarters Red Boardshorts
$44.95
$1.35
Cashback
PacSun
Contact Shorts
Contact Shorts
$39.95
$1.20
Cashback
PacSun
O'Neill Reversible-Print Bikini Top Women's Swimsuit
O'Neill Reversible-Print Bikini Top Women's Swimsuit
$44.00Sale $32.99
$0.66
Cashback
Macy's
O'Neill Ikat-Print Ruffled Bikini Top Women's Swi...
O'Neill Ikat-Print Ruffled Bikini Top Women's Swimsuit
$46.00Sale $24.99
$0.50
Cashback
Macy's
O'Neill Women's Side Print Short Sleeve Rash Guard
O'Neill Women's Side Print Short Sleeve Rash Guard
$43.95
$0.88
Cashback
Tactics.com
Lennox 21" Red Boardshorts
Lennox 21' Red Boardshorts
$44.95
$1.35
Cashback
PacSun