About OiOi

OiOi is an Australian-owned and designed brand founded in 1997 by Lisa Bennetts. If you've every heard of Sophisticated Baby, you already know OiOi diaper bags. Rather than creating another style that coordinated with OiOi baby clothes Lisa decided that moms deserved to look stylish, even when they needed to carry a baby's full travel suite. Lisa's experience included fashion and accessories product development for companies like Swarovksi. She put this together with a desire to address her own needs as a new mother, and created the original OiOi messenger bag. Since then, OiOi began distribution in the UK in 2002, quickly followed by the United States in 2003. During this time, the products themselves evolved as Lisa approached each year and each season as an opportunity to create new designs, so that OiOi has developed into one of the most fashion-forward OiOi diaper bag companies with over 40 styles available.

Overall, these baby accessories look much more like handbags and totes than diaper bags, often featuring animal prints, stone-washed denim, studded leather or tribal prints. For long trips with your baby, the softly quilted, adjustable design of OiOi backpacks let you carry everything from the changing mat to several waterproof storage compartments. Also, clever accessories like bottle holders and Moroccan-print OiOi stroller seat pads continue the high quality features, from water and stain-resistant fabrics to stylish OiOi patterns and styles. Certainly not your mother's diaper bag, OiOi ignores the mommy stereotypes to offer functional baby accessories with a brilliant fashion sense!