Rock & Republic is an American jeans brand founded in 2002 by designer Michael Ball, who gained his experience designing cycling uniforms. Rock & Republic jeans, particularly the VB Rocks collection designed by singer Victoria Beckham and released in 2005, emphasize the bottom line with a fit which lifts and reshapes. In 2006, Rock & Republic expanded, added a full line of accessories such as footwear, Rock & Repbulic sunglasses and handbags to the product line. And, the company no longer focuses exclusively on denim; leather Rock & Republic bomber jackets have become just one of several styles the company struggles to keep in stock as popularity soars for each new design. Therefore, Rock & Republic denim shorts might be highlighted by silk or chiffon Rock & Republic t-shirts or blouses, demonstrating the company's do-it-differently approach.
Mr. Ball's unusual approach to business might be best shown by how he formed the company by partnering with Xerox, which brings the technological giant into the fashion world. The company recently premiered an entire fashion line for pets, including leather collars, denim pet carriers and metal studded pet beds. More than a hint of heavy metal and rebellion goes into every design; even belts and key chains are often studded or detailed with sharp angles for a deliberate nod to a garage band , rags-to-riches style.
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