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About Samsonite

This company's tag line - “Life's a Journey” - embodies the brand in all its forms, symbolizing the role the company has played in the lives of global travelers for 100 years. The company debuted in Denver, Colorado in 1910 under the development of Jesse Shwayder as the Shwayder Trunk Manufacturing Company. One of the first cases he produced was called the Samson, although he didn't change the product line to Samsonite luggage until 1966. Over the decades, the company has touched upon many different industries, including furniture and toys, most notably by manufacturing and distributing Lego until 1972 in the United States, and 1986 in Canada.

There's a curious history involving the company advertising, particularly a campaign developed by their previous competitor, American Tourister, in the 1970s. In the advertisement, a chimpanzee pounds its fists on a red American Tourister case, throws it around a cage, jumps on it, and finally drags it out the back door. Since the hard-side Samsonite cases are identified with strength and resiliency, many viewers thought the product, in fact, a Samsonite suitcase. There is a sense of balance now, as the company purchased American Tourister in 1993. Today, the company's growth had led to very careful diversification, adding wheeled Samsonite backpacks for computers, a selection of duffle and sport bags for golf and the gym, and travel accessories from Samsonite passport cases to luggage tags and toiletry kits. For this company, it's still all about the journey.

Samsonite Best Sellers

Samsonite® Deluxe Over the Door Folding Steel Dry...
Samsonite® Deluxe Over the Door Folding Steel Dryer Rack
$24.99
$0.50
Cashback
BuyBuyBaby

Samsonite® Deluxe Over the Door Folding Steel Dryer Rack
$24.99
$0.50
Cashback
This convenient over-the-door drying rack from Samsonite features 16 heavy-duty steel rods that easily snap to lock to provide over 23 feet of drying space. Perfect for dorms or other living areas where space is a premium. Folds in half for easy...
BuyBuyBaby
Samsonite OMNI PC 28 SP PK
Samsonite  OMNI PC 28 SP PK
$179.99
$3.60
Cashback
Belk
Samsonite - Jordyn Ladies Laptop Bag, 21 1/4 x 7 1/2 x 12, Nylon Red
$59.99 - $106.62
up to $5.33
Cashback
4 Stores
"Samsonite 9"" Folding Step Stool"
'Samsonite 9'' Folding Step Stool'
$12.99
$0.26
Cashback
Miles Kimball
Set of Two Squeez Paks
Set of Two Squeez Paks
$17.00Sale $15.30
Lord & Taylor