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About Sassy

Sassy, Inc. was born in 1982 with the purchase of the Sassy Seat Company of Fort Lauderdale, FL. Through the 1980s, the company expanded to include a variety of products for infants and young children, including a Sassy bouncer seat, feeding and nursing items. In 1996, Sassy launched a line of unique toys created with the help of developmental experts, focused on stimulating four specific developmental areas using focused coloration during your baby's first year of life. In 2002, Sassy was purchased by Russ Berrie and Company, Inc. and now the company operates independently as part of a family called Kid Brands, Inc.

Sassy (also known as Sassy Baby) makes a variety of baby products, including play mats, Sassy bouncers, crib mirrors, Sassy bath toys and accessories, developmental toys, feeding products such as Sassy bottles, Sassy bibs, dishware and utensils like the Sassy On-the-Go line, Sassy teethers, nursery organizers, and grooming and child care tools. The company's award-winning toy division is also its most widely recognized, using high-contrast colors and patterns to stimulate your baby's curiosity, plus multiple textures on their Sassy cuddle dolls and the Sassy Touch & Talk Laptop to encourage exploration. Using the same bold primary colors and contrasting patterns, Sassy feeding supplies even offer a bit of visual fun and convenience for parents with covered dishes and Sassy bottle brushes. Both developmental experts and the babies, themselves, guide Sassy through product design and development, ensuring that your baby will love growing up with Sassy!

Sassy Best Sellers

Sassy Soft Swimmers Bath Toys (Pack of 3)
$5.00 - $10.19
up to $0.30
Cashback
4 Stores

Sassy Soft Swimmers Bath Toys (Pack of 3)
$5.00 - $10.19
up to $0.30
Cashback
Sassy Soft Swimmers Sassy Soft Swimmers inspires exploration with a set of soft swimmers for a fun and exciting bathtime. This set of 3 colorful characters, sponges and squirters help make bath time a real splash. Why You'll Love It: Encourage a...
4 Stores
Girl's Salt Water Sandals by Hoy 'Surfer' Sandal,...
Girl's Salt Water Sandals by Hoy 'Surfer' Sandal Size 1 M - Blue
$29.95
$0.90
Cashback
Nordstrom
Duck Duck Goose Baby Girls' 'Ms. Sassy Cat' Coverall
$4.99
$0.20
Cashback
CookiesKids.com
Infant Girl's Salt Water Sandals by Hoy 'Surfer' ...
Infant Girl's Salt Water Sandals by Hoy 'Surfer' Sandal, Size 4 M - Pink
$34.95
$1.05
Cashback
Nordstrom
Toddler Girl's Salt Water Sandals by Hoy 'Surfer'...
Toddler Girl's Salt Water Sandals by Hoy 'Surfer' Sandal, Size 9 M - White
$34.95
$1.05
Cashback
Nordstrom

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