About Sassy

Sassy, Inc. was born in 1982 with the purchase of the Sassy Seat Company of Fort Lauderdale, FL. Through the 1980s, the company expanded to include a variety of products for infants and young children, including a Sassy bouncer seat, feeding and nursing items. In 1996, Sassy launched a line of unique toys created with the help of developmental experts, focused on stimulating four specific developmental areas using focused coloration during your baby's first year of life. In 2002, Sassy was purchased by Russ Berrie and Company, Inc. and now the company operates independently as part of a family called Kid Brands, Inc.

Sassy (also known as Sassy Baby) makes a variety of baby products, including play mats, Sassy bouncers, crib mirrors, Sassy bath toys and accessories, developmental toys, feeding products such as Sassy bottles, Sassy bibs, dishware and utensils like the Sassy On-the-Go line, Sassy teethers, nursery organizers, and grooming and child care tools. The company's award-winning toy division is also its most widely recognized, using high-contrast colors and patterns to stimulate your baby's curiosity, plus multiple textures on their Sassy cuddle dolls and the Sassy Touch & Talk Laptop to encourage exploration. Using the same bold primary colors and contrasting patterns, Sassy feeding supplies even offer a bit of visual fun and convenience for parents with covered dishes and Sassy bottle brushes. Both developmental experts and the babies, themselves, guide Sassy through product design and development, ensuring that your baby will love growing up with Sassy!

Sassy Best Sellers

Sassy Snap & Squirt Sea Creatures, 1 ea
Sassy Snap & Squirt Sea Creatures 1 ea
$8.99
$0.18
Cashback
BuyBuyBaby

Sassy Snap & Squirt Sea Creatures 1 ea
$8.99
$0.18
Cashback
Watch as baby learns how fun a bath can be! Mix & match tops and bottoms of Silly Squirts™ to make new silly characters. Laugh together at the silly characters, and show baby how to squirt water for extra fun! Features: 2-pie...
BuyBuyBaby
Hoy Shoe 'Surfer' Sandal (Baby, Walker, Toddler &...
Hoy Shoe 'Surfer' Sandal (Baby Walker Toddler & Little Kid) Red 1 M
$29.95
$0.90
Cashback
Nordstrom
Dream Dazzlers Ooh La La Sassy Salon
Dream Dazzlers Ooh La La Sassy Salon
$49.98
Toys R Us
Toddler Girl's Flowers by Zoe Faux Leather Overal...
Toddler Girl's Flowers by Zoe Faux Leather Overall Dress Black 2T
$60.00
$1.80
Cashback
Nordstrom
Toddler Girl's Flowers by Zoe Faux Leather Overal...
Toddler Girl's Flowers by Zoe Faux Leather Overall Dress Black 3T
$60.00
$1.80
Cashback
Nordstrom

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