Valentine's Day Gift Guide ♥ Shop Love

About Sassy

Sassy, Inc. was born in 1982 with the purchase of the Sassy Seat Company of Fort Lauderdale, FL. Through the 1980s, the company expanded to include a variety of products for infants and young children, including a Sassy bouncer seat, feeding and nursing items. In 1996, Sassy launched a line of unique toys created with the help of developmental experts, focused on stimulating four specific developmental areas using focused coloration during your baby's first year of life. In 2002, Sassy was purchased by Russ Berrie and Company, Inc. and now the company operates independently as part of a family called Kid Brands, Inc.

Sassy (also known as Sassy Baby) makes a variety of baby products, including play mats, Sassy bouncers, crib mirrors, Sassy bath toys and accessories, developmental toys, feeding products such as Sassy bottles, Sassy bibs, dishware and utensils like the Sassy On-the-Go line, Sassy teethers, nursery organizers, and grooming and child care tools. The company's award-winning toy division is also its most widely recognized, using high-contrast colors and patterns to stimulate your baby's curiosity, plus multiple textures on their Sassy cuddle dolls and the Sassy Touch & Talk Laptop to encourage exploration. Using the same bold primary colors and contrasting patterns, Sassy feeding supplies even offer a bit of visual fun and convenience for parents with covered dishes and Sassy bottle brushes. Both developmental experts and the babies, themselves, guide Sassy through product design and development, ensuring that your baby will love growing up with Sassy!

Sassy Best Sellers

Sassy Bath Gift Set, 6+ Months
Sassy Bath Gift Set, 6+ Months
$28.34
Walmart

Sassy Bath Gift Set, 6+ Months
$28.34
Sassy Snap n Squirt Sea Creatures, Sassy Bathtime Pals, Sassy Count n Spell Appliques - Rainbow
Walmart
Cuddle Bear Baby "Calling Grandma" Bodysuit Rider...
Cuddle Bear Baby ''Calling Grandma'' Bodysuit Rider Red 6 Months
$10.00Sale $4.98
BonTon.com
Toddler Girl's Bikini Top & Bottoms - Stars & Stripes
$12.99
up to $0.26
Cashback
2 Stores
Infant & Toddler Girl's Bikini Top & Bottoms - Watermelon
$12.99
up to $0.26
Cashback
2 Stores
Infant & Toddler Girl's Bikini Top & Bottoms - Watermelon
$12.99
up to $0.26
Cashback
2 Stores