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About Theory

Founded in 1997, Theory is based on the needs and style of the contemporary customer who wants a versatile wardrobe that is sophisticated, modern, comfortable and affordable. They use quality fabric and pride themselves in their premium fit and diversity. Theory creates basic pieces, such as Theory blouses, Theory pants, and Theory dress, that can be worn alone or layered under pieces as a start to a wardrobe.

Theory spins Lycra into other fabrics to create a slim yet affordable shape for its customers. They have a signature “stretch fit” that works well in the office yet is very comfortable and wrinkle-free.

In 2003, Link International bought Theory to form Link Theory Holdings. In 2006, Theory opened their global headquarters in New York City which houses their flagship store on the first floor. Today, Theory continues to evolve and grow globally while creating clean and modern styles made with quality fabrics and fit. Theory is to this day well-known for its fit and comfort as well as their quality and craftsmanship at an affordable price.

Theory Best Sellers

Jurilo Prosecco Ribbed-Knit Pencil Skirt
Jurilo Prosecco Ribbed-Knit Pencil Skirt
$295.00
$11.80
Cashback
Bergdorf Goodman

Jurilo Prosecco Ribbed-Knit Pencil Skirt
$295.00
$11.80
Cashback
Theory "Jurilo" midi-length pencil skirt in Prosecco ribbed knit. Approx. 28"L down center front and back. Band sits at natural waist. Fitted through thighs. Ruffled hem flares at knees. Pull-on style. Viscose/polyester. Dry clean. Imported...
Bergdorf Goodman
Faley Off-The-Shoulder Silk Jumpsuit
Faley Off-The-Shoulder Silk Jumpsuit
$395.00
$7.90
Cashback
Saks Fifth Avenue
Jurilo Prosecco Ribbed-Knit Pencil Skirt
Jurilo Prosecco Ribbed-Knit Pencil Skirt
$295.00
$11.80
Cashback
Neiman Marcus
Lexanda Mason Bell-Sleeve Peplum Top, Blue/White
Lexanda Mason Bell-Sleeve Peplum Top, Blue/White
$265.00
$10.60
Cashback
Neiman Marcus
Dalonelle Admiral Crepe Wide-Leg Jumpsuit
Dalonelle Admiral Crepe Wide-Leg Jumpsuit
$465.00
$18.60
Cashback
Neiman Marcus