Known as the VF Corporation, one of the world's largest fashion apparel manufactures, the company owns many well-known brands such as Lee, Rustler, Riders, Lily of France, North Face, and JanSport. Vanity Fair is one of their many intimate apparel brands. Vanity Fair, has been in business since 1899 when eight men formed the Reading Glove and Mitten Manufacturing Company. They started out making and selling knitted and silk gloves.
In 1914 the company expanded by making silk lingerie and after three years of success they decided to name the brand Vanity Fair. The company created a popular advertising campaign that became very successful. With their rising success, Vanity Fair decided to stop manufacturing gloves and devote their business to only lingerie in the 1920s.
During World War II the company began using rayon to produce their lingerie due to the embargo on silk. In 1948, the company introduced products made from a nylon tricot material which changed the lingerie industry because of the fabric's strength, elasticity and ease-of-care. Vanity Fair soon took off in the U.K, Australia and many other parts of the world.
Into the 1970s, 80s and 90s, Vanity Fair has acquired many companies to continue its upward growth. The company has diversified yet still continues to make quality lingerie and undergarments true to the company's early start. Vanity Fair lingerie can be found at stores such as Kohl's, Macy's, JC Penney's and Sears.
Vanity Fair Womens Body Caress Beauty Back Full C...
Vanity Fair Womens Body Caress Beauty Back Full Coverage Contour Bra 75335
All-day Comfort with the Body Caress Underwire Bra Slip into the Vanity Fair Body Caress full-coverage contour bra for all-day support and comfort whether at work, home or on the go. Sporting an underwire support and seamless molded cups, this bra...