Zojirushi Corporation began in 1918 in Osaka, Japan, with the launch of its first glass-lined vacuum bottle, a design which offered vacuum insulation technology in an everyday household product. Their line of electric Zojirushi food steamers and rice cookers began in 1970 with a style which simply warmed rice, allowing it to steam over a long time, but this product led to the development of modern designs, including the micro-computerized Micom collection of rice cookers introduced thirteen years later. A push-button beverage dispenser called the Zojirushi Air Pot debuted in 1973 as the first in a comprehensive line of bar accessories including ice buckets, tongs and picks.
Zojirushi opened their American division in California in 1987, allowing the company to concentrate more of their development process on the western market, and with this understanding, further research and design ideas led to vacuum-insulated Zojirushi lunch boxes and Zojirushi electric kettles. This also naturally led to expansion into other product lines, including Zojirushi bread machines, Zojirushi indoor grills and other small kitchen appliances. With technology which focuses on keeping food fresh and making meals easily, Zojirushi's appliances and kitchen accessories enjoy a worldwide appeal.