About volcom

Founded in 1991 by Richard Woolcott and Tucker Hall, Volcom's motto, Youth Against Establishment, is a persistent theme in every fashion line, from Volcom plain T-shirts, Volcom tank to swimwear, including Volcom swim shorts, as well as accessories like Volcom wallets, belts and Volcom flip-flops. Volcom is a modern lifestyle brand, embodying the creative spirit of youth culture, remaining dedicated to the breakdown of established traditions. Volcom made its first acquisition in 2008 with Electric Visual, adding sunglasses to their accessories line.

Although the company's apparel lines, including Volcom board shorts, Volcom chinos, Volcom sweatshirts and hoodies are very popular in the surfing, skateboarding and snowboarding markets, the best-known aspect of the business may be their record label. Volcom Entertainment has launched dozens of new artists, created an annual music competition for unsigned rock bands, and developed a subscription-based vinyl record club. For a company dedicated to finding your own way, your own style, Volcom's help along the way certainly fits the brand's image of establishing an individual's sense of fashion and identity.