While by no means a fashionista, SHOP.COM's Fashion Trend editor Simona Supekar certainly does understand the power of a crisp, well-tailored outfit from time to time. Simona's award-winning work on trends in the fashion world landed her a career as a fashion writer for various publications, including a previous position as editor of the magazine belonging to the largest apparel trade show in the world - MAGIC.

And while the eclectic designs of Betsey Johnson clothing and Irregular Choice pumps top her list of designer faves, Simona is equally committed to finding affordable ways for anyone to find their power outfit.

Simona now works full time at SHOP.COM, scouring the site to find great clothing & shoe deals and offering fashion tips & advice to share with shoppers. She also manages SHOP.COM's shopping blog, The Shopping Vine. She lives in Los Angeles, CA with two very well-dressed cats.

Have a shopping question or comment for a SHOP.COM editor? Contact editor@shop.com.

Lisa Cohen Lee has over 15 years of experience working in women's magazines. She has been a freelance writer and editor for nine years, with an emphasis writing beauty and lifestyle articles for SELF, Woman’s Day, InStyle Makeover, InStyle Weddings, Glamour, Bride's, Good Housekeeping, Redbook, O (the Oprah Magazine), NY Post, Gourmet, McCall's, and www.TheKnot.com. Most recently, she’s been the shopping contributor for New Jersey Life Magazine, reporting on the best shopping towns, malls and stores in the Garden State. In addition to writing, Lisa has contributed to diverse special projects, including spearheading the SELF Beauty Awards for five years; coordinating and writing the Mothers and Shakers Awards for Redbook; and contributing to the Glamour Women of the Year Awards. She lives in Summit, NJ with her husband R.A. and son, Jack.

Mia Kim founded Popgadget.net, the first technology and innovative lifestyle blog for women in April 2004, after over ten years of working in the new media industry as a programmer and producer. She was the new media director of BMG Entertainment, and worked as a technology strategist for companies like Oxygen Media. She has a BFA in Film from New York University, where she also got her Master's in Interactive Telecommunications. She has also been an instructor in Public Relations and New Media at New York University. She is frequently interviewed for television, radio, and print, and also contributes to many style and technology publications, such as Page Six Magazine and Marie Claire.

A long-time New Yorker, she now lives in Washington DC, with her husband and two small, neurotic dogs. She practices what she preaches, and never leaves home without three cell phones (iPhone, Palm Centro, and something small and stylish), an ultraportable laptop, iPod, Nintendo DS, and something with GPS so she can find her way back to her Tivo and Nintendo Wii.

Your home should be a sanctuary. At least that's what SHOP.COM's Home & Housewares editor Tanja Kern was raised to believe. She spent much of her childhood getting inspired by the pages of Better Homes & Gardens and House Beautiful, helping her parents remodel, decorate and landscape their rural Midwestern home. This passion for home design followed her into adulthood as she pursued a career in writing and editing shelter magazines. She was a staff editor at Better Homes & Gardens Kitchen and Bath Ideas magazine and various home and garden trade publications before freelancing fulltime.

Today, Tanja's mission is to help others infuse their homes with comfort, style and sophistication. Her work as a design, lifestyle and travel writer has appeared in dozens of publications and web sites, including Woman's Day Remodeling & Makeovers, Fine Interiors, Bobvila.com, Fodor's, Los Angeles, Chicago, Beautiful Kitchens, Kitchen Makeovers, Bath Makeovers, Ranch & Coast, CA Modern and Log Home Living. She is a contributing editor for Ocean magazine, covering decor and entertaining, and Floor Covering Weekly, a Hearst publication.

Tanja is a graduate of the University of Illinois at Urbana-Champaign and has a master's degree in magazine publishing from Northwestern University's Medill School of Journalism.