You won't believe your eyes. LG's LED technology delivers amazing brightness, clarity and color detail. Pictures are sharper. Colors are more vibrant. Entertainment is more real. Everything looks better on an HDTV. Earning the ENERGY STAR means a product meets strict energy efficiency guidelines set by the US Environmental Protection Agency and the Department of Energy. ENERGY STAR qualified TVs use about 30% less energy than standard units. Get easy self-calibration with on-screen reference points for key picture quality elements such as black level, color, tint, sharpness and backlight levels. Take the guesswork out of picture adjustments with this simple-to-use feature. It's not actually magic, but it will sure seem that way. With the smart energy saving Features, you can conserve money and energy.