After shopping in an over-priced "designer" showroom and being overwhelmed with hundreds of sofa options (that were all basically the same), Darryl and Jessica Sharpton left the showroom mentally fatigued. Adding to their frustration, it would take 4-6 weeks for their new sofa to arrive. As they anxiously waited for their new couch, the entrepreneurial couple began drafting a plan to disrupt this archaic way of buying a sofa.