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We are a young, contemporary brand made for the youthful and spontaneous of spirit. BCBGeneration bridges the gap between aspiration and imitation. Positioned between fast fashion and contemporary influence, it's a full lifestyle offering for a modern, fashion-forward girl.

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* Deals apply to online purchases only and may not apply to all purchases. Coupons and/or promotional codes found outside of SHOP.COM, either from the retailer or from a third party, may not be eligible for cashback on SHOP.COM. Gift cards purchased or redeemed are non-commissionable.

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