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Contagious By Berger, Jonah

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Contagious By Berger, Jonah

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An award-winning Wharton professor draws on detailed research to explain why certain products and ideas "go viral," identifying six steps for promoting word-of-mouth popularity while revealing facts about the internet's lesser role as a promoter....
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SKU: UBM9781451686579

Contagious By Berger, Jonah

Why do certain products and ideas go viral? Dynamic young Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Word of mouth makes products, ideas, and behaviors catch on. It s more influential than advertising and far more effective. Can you create word of mouth for your product or idea?


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