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Motives® Eye Prime


+ $0.45 / 2.02% Cashback

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Single Tube (0.33 fl oz / 10 ml) Code: 200EPM

It's prime time, babe. Priming the lid is an incredibly essential step in any good makeup routine but also one of the most overlooked. The eyelid skin can be thin and create more oil than other parts of the face, so it’s a game changer when you add an...
See details   on Motives® Eye Prime


It's prime time, babe. Priming the lid is an incredibly essential step in any good makeup routine but also one of the most overlooked. The eyelid skin can be thin and create more oil than other parts of the face, so it’s a game changer when you add an eye primer to the mix. The Motives Eye Prime is an exceptional formula that melts into skin, helping to smooth and prep the lid for eye makeup. The creamy formula comes in a universal nude shade that blends invisibly into skin, making it a great choice for all skin tones. This primer will help to make shadow more vibrant, help prevent creasing and caking and will keep your eye looks fresh all day long.


  • Visibly smooths the eyelid
  • Makes shadow more vibrant
  • Helps prevent creasing and caking
  • Makes your eye look last
  • Nude primer dries clear, making it great for all skin tones
  • Creamy formula is perfect for all eye shapes and skin types
  • Vegan, paraben-free and gluten-free


Isododecane, Talc, Mica, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic/Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, Titanium Dioxide (CI 77891), PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Bismuth Oxychloride (CI 77163), Iron Oxides (CI 77492, CI 77491, CI 77499).


How do I use Motives Eye Prime?
Apply a small amount directly to eyelids, from lash line to brow bone, with paddle applicator. Blend out, using your finger or the eye brush of your choice. Allow time for primer to soak in before applying eye shadow over it.
Pro Tips:
  • Always apply your Motives Eye Prime immediately before or right after you apply your face primer (before any makeup); this allows the primer time to melt into skin and activate
  • Mix a little Motives Eye Prime with pressed pigments to create your own custom cream shadows
  • This eye primer dries quickly, so make sure to blend and move where you want it right after you apply 
  • Don’t overdo it; a little bit goes a long way
Can I wear Motives Eye Prime without eye shadow?
Yes. The primer helps eliminate shine on the eyelids, so it’s great for creating a smooth, “no makeup” makeup look.
Why should I use an eye primer?
The eyelids produce natural oils that can cause eye shadow to crease, cake or flake. Eye primers help to combat oil and smooth out imperfections, giving you a clean canvas for eye shadow application.

Is Motives Eye Prime tested on animals?
Motives does not conduct or commission animal testing of any finished product.

Product Label Details

Directions: Apply a small amount directly to eyelids with paddle applicator and blend out before applying eye shadow.
Distributed by: Market America, Inc., 1302 Pleasant Ridge Road, Greensboro, NC 27409, USA; Dist./Imp. by: Market America, Inc., 3800A Laird Road, Unit #6 Mississauga, ON L5L OB2, Canada; Market Australia, Inc., Unit 4/5 Dunn Road, Smeaton Grange, NSW 2567, Australia; UK Resp. Person: Market (United Kingdom) Ltd., 346 Canterbury Court, 1-3 Brixton Road, London SW9 6DE, United Kingdom
Motives is a Market America trademark registered in the USA.
Lot no.: See package


Customer Rating

3.0 out of 5 star rating.

(2 reviews)

Break down of ratings:
(1) 5 star ratings.
or, 50% of total reviews.
(0) 4 star ratings.
or, 0% of total reviews.
(0) 3 star ratings.
or, 0% of total reviews.
(0) 2 star ratings.
or, 0% of total reviews.
(1) 1 star ratings.
or, 50% of total reviews.

would recommend this product.

Write a Review

Lasts all day/night!

5 out of 5 star rating.

by MaleevaE

Shop Consultant

Shop Consultant is an independent distributor of this product.

on 02/09/2023

This primer is incredible! I have oily & slightly hooded lids and so inevitably my eyeshadow creases after a few hours. I’ve tried everything! I put this to the test and even slept in my eye makeup and still no creases! I’m a believer. A little goes a long way and this can also be layered with the other Motives eye base, which gives eyeshadow color more of a pop. Now I can have the best of both worlds!

Response from Customer Service on 02/10/2023

Dear Valued Customer,

Thank you for taking the time to share your thoughts on the Motives® Eye Prime! We are so happy to hear you are pleased with the product!

Thank you again!
The Product Information Team


1 out of 5 star rating.

by Anonymous

on 06/27/2023

I have always loved your small container of eye primer. It’s my go to for hooded eyelids. I was excited to try your new one, thinking application would be easier . But seriously it seems to be barely existent with a poor quality applicator I was thinking mine was defective?? Oily texture without a base . I will go back to my old school
One with you .

Response from Customer Service on 06/28/2023

Thank you for your feedback regarding our new Motives Eye Prime.
Our new primer takes a more translucent approach, making it great for all skin tones. It melts into skin easily so you will not be able to see it on the skin like the Eye Base. The plush paddle applicator was selected for easy application on the go to apply directly to eye lid. It is meant to be blended into the skin with either a brush or your finger.
We do offer some Pro Tips on how to use under the FAQs on our website if you are interested in checking them out. We kept both options in the Motives line in case preference was different so glad we still have that option available to you.
Thanks for giving it a try!

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