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Nudge By Thaler, Richard H./ Sunstein, Cass R.

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Nudge By Thaler, Richard H./ Sunstein, Cass R.

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Nudge is about choicesÂ? how we make them and how we can make better ones. Authors Richard H. Sunstein offer a new perspective on preventing the countless mistakes we makeÂ? including ill-advised personal investments, consumption of...
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SKU: UBM9780143115267

Nudge By Thaler, Richard H./ Sunstein, Cass R.

Nudge is about choicesÂ? how we make them and how we can make better ones. Authors Richard H. Sunstein offer a new perspective on preventing the countless mistakes we makeÂ? including ill-advised personal investments, consumption of unhealthy foods, neglect of our natural resources, and other bad decisions. Citing decades of cutting-edge behavioral science research, they demonstrate that sensible Â? choice architectureÂ? can successfully nudge people towards the best decisions without restricting their freedom of choice.

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