The Art of Shaving has become the best-selling men's brand at high-end department stores that was acquired by Proctor 7 gamble in 2009. We formulate our products using high quality botanical ingredients and 100% pure essential oils, and are passionately devoted to providing the very best in men's skin care. By doing this, we have created an innovative path to optimal shaving performance- we call this The 4 Elements of the Perfect Shave.