New Luxury Beauty
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Motives® ICON X AMBER Eyeshadow Palette
Make it neutral but add a little spice. Motives® ICON X AMBER Eyeshadow Palette puts the power of elevated neutrals in the palm of your hand. Filled with three buttery-soft matte shades and three intensely reflective metallic shades so you can create iconic looks for every day or any evening. The subtle addition of green-tone shades will give your next smokey eye a unique twist without being overpowering, and the Champagne- and copper-toned metallics will give any everyday look an extra punch of glam.
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Motives® 3D Vision Mascara
See the difference with the new Motives 3D Vision Mascara — your ultimate solution for full, voluminous, longer-looking lashes that last all day. The long-wearing, water-resistant formula ensures that your lashes stay bold and beautiful without smudging or running due to sweat or humidity. Our formula is unique, helping to condition and strengthen the lashes, creating silkier, healthier-looking lashes over time. The unique curved wand is thin and precise, allowing for easy application and ensuring seamless coverage of every lash. Building up the intensity of your lashes has never been easier, as this hydrating formula goes on wet and dries beautifully and clump-free. Our innovative formula is vegan, hypoallergenic, gluten-free, soy-free, cruelty-free and paraben-free, making it all the more desirable. And the best part? It rinses away effortlessly with just warm water and your favorite facial cleanser in 15–20 seconds, without the need for cotton pads or harsh makeup removers.
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Motives® Lash & Brow Serum
Achieve longer and fuller-looking lashes and brows with this advanced nightly hydrogel serum. Formulated with the ultimate blend of nourishing, restorative and protective ingredients to create your healthiest-looking lashes and brows yet. In addition to containing baobab oil and hyaluronic acid, this innovative blend is infused with a special peptide to help hair look conditioned and strong. Apply nightly for best results.
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Reviews
My Fav Mascara
“I love this mascara! Not only is it a one step fiber mascara but it adds so much volume and length!”
— Marisol G.
I'm in love with BOSS BABE!!!!
“This palette is now my “everyday go to” palette. For a girl of color, the pigments are amazing. I like how pretty it comes out. I have been using this pallet almost every single day now. I look forward to seeing all of the other combinations that I can do using this pallet.”
— Naomi D.
Very Happy!
I bought the shade berry shady and it was the first time I tried a darker color; I have an olive colored skin tone. This color changed my entire face and suddenly I became emotional and extremely happy. It is the most beautiful color that I have ever used for my skin tone and I could not stop looking in the mirror! I love that it is creamy and matte and stays on for a long time.
Thanks Motives!!
— ValerieB
About Motives
Behind the Brand
Loren Ridinger
Loren's iconic style has established her as one of the leading fashion influencers of today, having been named both Vogue’s Top 100 influential women and Haute Living magazine's most influential people in New York and Miami. Loren earned the Women of Substance and Style award from Fashion Group International for her continued contributions to the fashion and beauty industries. Loren's outstanding business accomplishments have led her to be named a Woman Extraordinaire and a Top 50 Entrepreneur by Business Leader magazine. Forbes featured Loren in an article recognizing her for her entrepreneurial and inspirational prowess and also named Loren's personal blog, Loren's World, a Top 100 website for women. Loren and JR have consistently been ranked among the Top 100 Power Couples in Miami by Haute Living magazine.
Loren’s passion for helping others has led to her continued involvement in many charities and philanthropic causes. Loren works with the American Heart Association (from whom she received the Big Heart Humanitarian Award), the Make-a-Wish Foundation, Jennifer Lopez Foundation, the Rush Philanthropic Arts Foundation and many more.

Behind the Brand

La La Anthony
La La is a bestselling author. Her first book The Love Playbook (2015), shared how she found love and success on her own terms. It climbed to #1 on the Barnes & Noble Best Seller list and hit #1 on the New York Times Best Sellers List. She is currently adapting the title for the big-screen, producing alongside Queen Latifah. La La followed with her second book The Power Playbook. La La’s film credits include the critically acclaimed Spike Lee film Chi-Raq, Think Like a Man, Think Like a Man Too, BET’s The New Edition Story, and Baggage Claim. On TV, La La co-starred in Unforgettable. On stage, she starred in Off Broadway’s Love Loss and What I Wore.
La La is also a producer and made her Broadway producing debut in 2016 with the Tony Award-nominated Eclipsed, starring Lupita Nyong’o. Eclipsed made history as the first all-female, all-black Broadway show. She’s also produced the hit BET docu-series Killer Curves. La La has had success in the fashion and beauty industries with her denim line, The La La Anthony Collection which is available in Lord & Taylor and Ashley Stewart, and she continues to expand “Motives® for La La,” a line of makeup uniquely formulated for every shade of today’s modern woman.
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Beauty For Life