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One incredible product

5 out of 5 star rating.

I swim and this product definately holds up when I forget to take my makeup off. Great mascara both in land and water.

— EDNAL Shop Consultant

Motives® Lustrafy Waterproof Mascara

Motives® Lustrafy Waterproof Mascara

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I'm in love with BOSS BABE!!!!

5 out of 5 star rating.

“This palette is now my “everyday go to” palette. For a girl of color, the pigments are amazing. I like how pretty it comes out. I have been using this pallet almost every single day now. I look forward to seeing all of the other combinations that I can do using this pallet.”

— Naomi D.

Motives® Boss Babe Palette

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Very Happy!

5 out of 5 star rating.

I bought the shade berry shady and it was the first time I tried a darker color; I have an olive colored skin tone. This color changed my entire face and suddenly I became emotional and extremely happy. It is the most beautiful color that I have ever used for my skin tone and I could not stop looking in the mirror! I love that it is creamy and matte and stays on for a long time.
Thanks Motives!!

— ValerieB

Motives® Lip Kit

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Explore the Full Motives Collection

About Motives

Motives® cosmetics started in 2008 under our parent company Market America, Worldwide, which was established in 1992 and has generated over $8.9 billion USD in accumulated sales globally. With her husband’s, JR Ridinger, encouragement, Loren Ridinger made the decision to launch a cosmetics line built on great products and unlimited dreams. Our key principles have been based on creativity, innovation and entrepreneurship.Through cutting-edge technology and attention to quality, Motives® is a world leader in the cosmetics industry. Motives® is worn by some of today's hottest celebrities and is a favorite of makeup artists, models, and photographers. We strive to empower people everywhere to look and feel beautiful inside and out and provide people with an opportunity to live the lifestyle they have always dreamed of. Motives® has been featured in industry-leading publications, such as Vogue, Allure, Lucky, People Style Watch, and InStyle.

Behind the Brand

Loren Ridinger

Creative Director and Founder of Motives Cosmetics
Loren Ridinger is the Senior Executive Vice President of internet retailing giants Market America and SHOP.COM. Loren is an internet mogul who has changed the face of the beauty and e-commerce industries over the last two decades. In addition to building her companies Market America and SHOP.COM, Loren is the creator of the award-winning cosmetics line, Motives®; the solution-oriented beauty brand, Fixx®; and an exquisite jewelry collection, Loren Jewels.

Loren's iconic style has established her as one of the leading fashion influencers of today, having been named both Vogue’s Top 100 influential women and Haute Living magazine's most influential people in New York and Miami. Loren earned the Women of Substance and Style award from Fashion Group International for her continued contributions to the fashion and beauty industries. Loren's outstanding business accomplishments have led her to be named a Woman Extraordinaire and a Top 50 Entrepreneur by Business Leader magazine. Forbes featured Loren in an article recognizing her for her entrepreneurial and inspirational prowess and also named Loren's personal blog, Loren's World, a Top 100 website for women. Loren and JR have consistently been ranked among the Top 100 Power Couples in Miami by Haute Living magazine.

Loren’s passion for helping others has led to her continued involvement in many charities and philanthropic causes. Loren works with the American Heart Association (from whom she received the Big Heart Humanitarian Award), the Make-a-Wish Foundation, Jennifer Lopez Foundation, the Rush Philanthropic Arts Foundation and many more.
Loren Ridinger

Behind the Brand

LaLa Anthony

La La Anthony

La La Anthony is an actress, producer, New York Times bestselling author and fashion-and-cosmetics entrepreneur. She can currently be seen on STARZ Network #1 hit show, Power which is in its 6th season.

La La is a bestselling author. Her first book The Love Playbook (2015), shared how she found love and success on her own terms. It climbed to #1 on the Barnes & Noble Best Seller list and hit #1 on the New York Times Best Sellers List. She is currently adapting the title for the big-screen, producing alongside Queen Latifah. La La followed with her second book The Power Playbook. La La’s film credits include the critically acclaimed Spike Lee film Chi-Raq, Think Like a Man, Think Like a Man Too, BET’s The New Edition Story, and Baggage Claim. On TV, La La co-starred in Unforgettable. On stage, she starred in Off Broadway’s Love Loss and What I Wore.

La La is also a producer and made her Broadway producing debut in 2016 with the Tony Award-nominated Eclipsed, starring Lupita Nyong’o. Eclipsed made history as the first all-female, all-black Broadway show. She’s also produced the hit BET docu-series Killer Curves. La La has had success in the fashion and beauty industries with her denim line, The La La Anthony Collection which is available in Lord & Taylor and Ashley Stewart, and she continues to expand “Motives® for La La,” a line of makeup uniquely formulated for every shade of today’s modern woman.

JOIN the Motives Team

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Beauty For Life

Let’s talk business, passion, flexibility, and fabulous cash rewards. We think life is too short not to have all of that go together. Launch your own social selling business as a Motives® Beauty Advisor and create the success you deserve. Our empowered community of entrepreneurs is ready to cheer you on every step of the way.

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