New Luxury Beauty

  • Motives® The Cool Tones

    Motives® The Cool Tones

    A must have palette that is great for every skin tone, The Cool Tones, a 12-pan eyeshadow palette features a curated selection of modern, cool colors.

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  • Motives® The Gloss

    Motives® The Gloss

    Your new favorite staple, The Gloss offers a dazzling finish without that sticky feel, giving you comfort and style in one swipe.

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  • Motives® Plush Liquid Blush

    Motives® Plush Liquid Blush

    Enhance your natural beauty with just a touch of Motives® Plush Liquid Blush that can be worn on cheeks and lips. A weightless, long-lasting liquid blush that blends and builds effortlessly for a soft, healthy glow.

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Explore the Full Motives Collection

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Motives® Makeup Remover Towelettes $12.00 + $0.24 Cashback
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Motives® Liquid Powder Mineral Foundation with SPF 15 $40.00 + $0.80 Cashback
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Motives® Plush Liquid Blush $22.50 + $0.45 Cashback
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Motives® 10 Years Younger Makeup Setting Spray $34.00 + $0.68 Cashback
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Motives® Complexion Perfection Face Primer $30.50 + $0.61 Cashback
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Motives® Sculpting Concealer $24.50 + $0.49 Cashback
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Motives® Arch Definer Ultra-Fine Brow Pencil $23.95 + $0.48 Cashback
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Motives® Fiber Lush Mascara $30.75 + $0.62 Cashback
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Motives® Precisely The Point Eye Line $22.00 + $0.44 Cashback
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Motives® The Cool Tones $54.95 + $1.10 Cashback
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Motives® 3D Vision Mascara $24.00 + $0.48 Cashback
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Motives® Enchanted Palette $39.95 + $0.80 Cashback
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Motives® Get Cheeky Blush Palette $48.95 + $0.98 Cashback
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Motives® X Amber Essential Collection $80.00 + $1.60 Cashback
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Motives® X Amber Essential Collection $80.00 + $1.60 Cashback
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Motives® Plush Liquid Blush $22.50 + $0.45 Cashback
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Motives® Vitamin E Lip Treatment $22.50 + $0.45 Cashback
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Motives® The Gloss $24.00 + $0.48 Cashback
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Motives® Lip Liner $19.95 + $0.40 Cashback
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About Motives

Motives® Cosmetics was launched in 2008 by Loren Ridinger under Market America, a global leader in entrepreneurship and innovation. Loren’s vision was to create more than just a beauty brand — she wanted to empower individuals with exceptional products and limitless opportunities for success. Motives delivers beauty with purpose, inspiring confidence and ambition.

Today, Loren’s daughter, Amber Ridinger McLaughlin, leads the brand into a new era with a fresh, modern perspective. Staying true to its roots, Motives embraces ethical sourcing, cruelty-free practices and innovative, inclusive formulas designed for everyone.


Behind the Brand

Loren Ridinger

Co-Founder & CEO of Market America Worldwide | SHOP.COM and Founder of Motives® Cosmetics

Loren Ridinger, Co-Founder & CEO of Market America Worldwide | SHOP.COM, is an industry-leading entrepreneur and the driving force behind Motives Cosmetics, a globally recognized beauty brand. With over 32 years of experience in e-commerce, digital marketing, and product development, Loren has dedicated her career to empowering individuals—both through innovative beauty solutions and revolutionary business opportunities.
Loren Ridinger
Amber Ridinger-McLaughlin

Amber Ridinger-McLaughlin

Creator of Lumière de Vie Skincare and Layered Jewelry

Amber Ridinger McLaughlin is a trendsetter, entrepreneur, influencer, and creative force redefining beauty and lifestyle, with bold creativity and an eye for modernization. As the visionary behind the luxurious Lumière de Vie skincare line, the versatile Layered jewelry collection, and now with an exciting collaboration and new vision for the Motives brand.

Join the Motives Team

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Beauty For Life

Let’s talk business, passion, flexibility, and fabulous cash rewards. We think life is too short not to have all of that go together. Launch your own social selling business as a Motives® Beauty Entrepreneur and create the success you deserve. Our empowered community of entrepreneurs is ready to cheer you on every step of the way.
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