New Motives

  • Motives® Satin Lip

    Motives® Satin Lip

    Motives Satin Lip delivers a silky surge of color that melts into lips — never heavy, always kissable. With nourishing squalane and smoothing botanicals, each swipe seduces with moisture, comfort and bold pigment. Pick from four buildable shades designed to work on any skin tone.

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  • Flawless Finish Setting Powder

    Flawless Finish Setting Powder

    Motives® Flawless Finish Setting Powder: Designed for 24-Hour Shine Control Meet the setting powder that does it all — Motives Flawless Finish Setting Powder delivers a seamless, airbrushed look that lasts. This talc-free, ultra-fine formula reduced the appearance of pores, fine lines and locks in makeup without looking dry or cakey. Available in Translucent and Light, it controls shine all day while letting your skin’s natural radiance shine through. Say goodbye to shine but keep the glow!

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Explore the Full Motives Collection

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Motives® Arch Definer Ultra-Fine Brow Pencil $17.95 + $0.36 Cashback
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Motives® Enchanted Palette $29.95 + $0.60 Cashback
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Motives® Precisely The Point Eye Line $14.95 + $0.30 Cashback
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Motives® Lash & Brow Serum $39.95 + $0.80 Cashback
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Motives® Long-Wear Eyeliner $15.00 + $0.30 Cashback
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Motives® The Cool Tones $40.00 + $0.80 Cashback
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Motives® Makeup Remover Towelettes $12.95 + $0.26 Cashback
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Motives™ 10 Years Younger Makeup Setting Spray $33.95 + $0.68 Cashback
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Motives® Plush Liquid Blush $17.00 + $0.34 Cashback
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Motives® Liquid Powder Mineral Foundation $39.95 + $0.80 Cashback
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Motives® Sculpting Concealer $18.95 + $0.38 Cashback
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Motives® Flawless Finish Setting Powder $14.95 + $0.30 Cashback
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Motives® Plush Liquid Blush $17.00 + $0.34 Cashback
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Motives® Vitamin E Lip Treatment $22.95 + $0.46 Cashback
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Motives® Satin Lip $15.00 + $0.30 Cashback
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Motives® The Gloss $20.00 + $0.40 Cashback
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Motives® Lip Liner $15.00 + $0.30 Cashback
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About Motives

Motives® Cosmetics was launched in 2008 by Loren Ridinger under Market America, a global leader in entrepreneurship and innovation. Loren’s vision was to create more than just a beauty brand — she wanted to empower individuals with exceptional products and limitless opportunities for success. Motives delivers beauty with purpose, inspiring confidence and ambition.

Today, Loren’s daughter, Amber Ridinger McLaughlin, leads the brand into a new era with a fresh, modern perspective. Staying true to its roots, Motives embraces ethical sourcing, cruelty-free practices and innovative, inclusive formulas designed for everyone.


Behind the Brand

Loren Ridinger

Co-Founder & CEO of Market America Worldwide | SHOP.COM and Founder of Motives® Cosmetics

Loren Ridinger, Co-Founder & CEO of Market America Worldwide | SHOP.COM, is an industry-leading entrepreneur and the driving force behind Motives Cosmetics, a globally recognized beauty brand. With over 32 years of experience in e-commerce, digital marketing, and product development, Loren has dedicated her career to empowering individuals—both through innovative beauty solutions and revolutionary business opportunities.
Loren Ridinger
Amber Ridinger-McLaughlin

Amber Ridinger-McLaughlin

Creator of Lumière de Vie Skincare and Layered Jewelry

Amber Ridinger McLaughlin is a trendsetter, entrepreneur, influencer, and creative force redefining beauty and lifestyle, with bold creativity and an eye for modernization. As the visionary behind the luxurious Lumière de Vie skincare line, the versatile Layered jewelry collection, and now with an exciting collaboration and new vision for the Motives brand.

Join the Motives Team

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Beauty For Life

Let’s talk business, passion, flexibility, and fabulous cash rewards. We think life is too short not to have all of that go together. Launch your own social selling business as a Motives® Beauty Entrepreneur and create the success you deserve. Our empowered community of entrepreneurs is ready to cheer you on every step of the way.
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