At No nonsense, we Keep It Simple. No nonsense illustrates the beauty in simplicity through easy, effortless style. No nonsense inspires you to strip away the nonsense in your life and keep it real. Now spanning a full line of modern products such as sleepwear and outerwear as well as the brand core competency in leggings, tights, socks, and hosiery, the No nonsense brand purpose is to keep her Courageous, Confident, and Comfortable as she says no to the nonsense in her life.